Real Estate in the Digital Age Lunch and Learn for Real Estate Agents and Loan Officers

2. Dean Ouellette
Over the last five years, I have also taught thousands of agents in the Phoenix area classes on using technology
in their business to provide a better experience for the client.
Beyond my role as a REALTOR with Realty Executives, I’m the creator and host of the show, Around Chandler. A
show created to assist those who are new to Chandler get connected to other people, places, and events.
Big Family Pool Service

3. • Branch Manager with Academy Mortgage
• Started first job as loan officer with Bank of America in 1996
• Graduated from ASU in accounting in 2000 and went to work for Ernst & Young
• Started my mortgage brokerage in 2002
• Build my first wordpress website in 2007
• Over 100,000 Arizona homebuyer leads generated online between June 2017 – December 2019

4. The Current Home Buyer Life Cycle
1. Discovery
2. Research
3. Selection
4. Closing

6. Question for Real Estate Agents?
1. Discovery
2. Research
3. Selection
4. Closing
At what phase in the home buying process do you typically start to engage with your clients?
How does your prospecting message differ based on which phase your prospective clients are in?

14. What Tools Are You Using (Providing) During
the Home Buying Process
• Lead Capture
• Lead Contact
• Lead Cultivation (CRM)
• Transaction Management

15. Examples

16. Examples

17. Examples

18. Questions and Comments