This is an update of a previous presentation from 2011 - http://www.slideshare.net/stevelevine/tmalc-social-media-presentation-2011?from=user_10_downloads_with_coupon&show_download_info=true

1. Social Media & Thought Leadership
Steve Levine
TMA VP, Communication

2. Welcome to the Revolution

3. What is "Social Media"?

4. What is "Social Media"? (Easy Version)

5.  Who uses it?
 Who uses it for professional
reasons?
 “Like TMA” –
www.facebook.com/texmed

6. Who uses?
Join TMA’s LinkedIn Group
Follow TMA on Twitter @texmed

7.  Who watches it?
 Who posts their own videos?
 Subscribe to TMA’s feed –
www.youtube.com/tmaTexas

8.  Who reads blogs regularly?
 Who writes their own blog?

9. Does anyone use?

10. What is a "Thought Leader"?

11. TMA is a Thought Leader
“A Twitter
superstar.
You have a
huge
number of
followers
who find
what you are
saying
interesting.”

12. Who is a "Thought Leader"? Why?
In your:
City?
Hospital?
Specialty?
Interests?

13. What Do You Want to Influence?

14. Blog: Health Care Policy
“Does Insurance Replace
Responsibility?”
“Creeping Socialized Medicine”
“Getting More Healthcare Value”
“The Buck Stops Here”

15. Blog: Health Care Policy
“Mammograms: Limited
Usefulness, Maximum Fear”
“One Reason ACOs are Doomed
to Underperform”
“A Large Dose of Humility: the
Influenza Vaccine”
“A Trip to the Gynecologist”
“Medicating Normal Life: Mental
Health and the Sandy Hook
Shooting”

16. You Can Blog, Too
www.MeAndMyDoctor.com

17. Facebook: Practice Marketing

18. Facebook: Practice Marketing

19. Facebook: Practice Marketing

20. Facebook: Practice Marketing

21. Twitter: Oncology
“No Cellphone
Cancer Link in
Large Study”

22. Twitter: Oncology
“Small-
molecule drug
drives cancer
cells to suicide”

23. Twitter: Oncology
“Job-related
stress not a
risk factor for
cancer”

24. YouTube: Medical Education

25. LinkedIn: Protecting Privacy

26. If …

27. Imagine …
Nueces County
Medical Society

28. Tips
 Be Passionate
 Start Slowly: Watch & Listen Before You
Speak
 Pick One Tool at First – Then Integrate
 Watch Your Privacy
 Watch Your Patients' Privacy
 Remember, It's a Dialogue, Not a Monologue

29. Resources
 TMA Social Media Resource Center:
www.texmed.org/social
 33 Charts blog, by Brian Vartabedian, MD
 A Complete Guide to Planning a Social Media
Presence for Health Care, by Howard Luks, MD
 Socialnomics (Producers of “Revolution” video)
 Here Comes Everybody, by Clay Shirky

30. TMA Social Media Accounts
 Blogged Arteries
 Me and My Doctor
 Facebook
 Twitter
 YouTube
 LinkedIn

31. Steve Levine
Social Media & Thought Leadership