1. Connecting
The Past
With The
Future
Melissa Stockstill
Steve Hoffacker
Lou Ludwig 1

2. Lou Ludwig
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 2

3. The Past
• The 1990s
• 2000-2003
• 2004-2006
• 2007-2009
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 3

4. The Present
• New rules
• New salespeople
• New skills
• Short sales / foreclosures
• Excess inventory
• Weak buyer confidence
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 4

5. Generation Of Interest
• De-emphasis of print media
• Rise of the Internet
• Personal relationships
• Generating own leads
• Increased reliance on Realtors
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 5

6. Melissa Stockstill
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 6

7. Coping With The Web
• New expectations
• New protocol
• New ways of communicating
• Privacy issues
• Management concerns
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 7

8. Website Challenges
• Website as a marketing tool
• Having an effective site
• Creating interaction
• Inviting participation
• Keeping content relevant
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 8

9. E-Leads & E-Mails
• Preferred way of contact
• Expectations
• Messages and responses
• Active campaigns
• Generating sales
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 9

10. Becoming Visible
• Taking part in social media
• Promoting your properties
• Generational needs
• Telling your story
• Connecting with people
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 10

11. Steve Hoffacker
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 11

12. What Is Blogging?
• What is blogging?
• Compared to a website?
• Do you need it?
• Do you want it?
• What does it entail?
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 12

13. So Why Blog?
• Constantly updated content
• Expressive and informal
• Highly visible
• Searchable
• Interactive
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 13

14. Additional Benefits
• Attract following/customers
• Develop relationships
• Position self as expert
• Share/publish information
• Build/promote your brand
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 14

15. Is Blogging for You?
• Fit your business plan?
• Time you can commit?
• Want/need to accomplish?
• Can you stay with it?
• Willing to express yourself?
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 15

16. Lou Ludwig
© Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 16

17. Connecting
The Past With
The Future
Lou Ludwig
Melissa Stockstill
Steve Hoffacker
17

18. © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 18

19. © Melissa Stockstill, Steve Hoffacker, Lou Ludwig - 2009, SEBC 19