Developing Mobile Apps for China

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This presentation was developed for @Appconomy by its development team members Mike Roeder and Brandon DuRette, first presented by them at @ATXStartupWeek September 9, 2011. It is intended to convey general knowledge of the developers about producing apps for users of mobile devices in China, as of the time they created it. For more detailed information about app development in and for China, viewers of the presentation are invited to visit http://developer.appconomy.com. PLEASE NOTE: The presentation is copyrighted via the Creative Commons commercial attribution share-alike license (see: http://en.wikipedia.org/wiki/Share-alike) meaning it may be downloaded and used for other commercial purposes, as long as it is attributed to Appconomy, Inc. and that any copyrighted work produced convey the identical rights to others.

Tecnologia Negócios

1 September 2011 © 2011 Appconomy TM. All rights reserved.

Developing Mobile Apps
For China

Brandon DuRette, Mike Roeder

2 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users

“In China when they say you are one in a million there are a thousand just like you”

3 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users
• Growing middle class

4 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users
• Growing middle class
• Smartphone adoption

5 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users
• Growing middle class
• Smartphone adoption
• Downloads

6 September 2011 © 2011 Appconomy TM. All rights reserved.

How is China different than other markets?

• Culture & Language
• Government Regulations
• Technical Challenges
• Competition & Partnership Opportunities
• Partnership Challenges / Day-2-Day Ops

7 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35

8 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak

“Support Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.”

9 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak
• Marketplaces

10 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak
• Marketplaces
• Entertainment

11 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak
• Marketplaces
• Entertainment
• Feature Phones

12 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age
• Jailbreak
• Marketplaces
• Entertainment
• Feature Phones
• Execution over legal protection

13 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China

14 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China
• State-owned Enterprises

15 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China
• State-owned Enterprises
• Legal agreements take time

16 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China
• State-owned Enterprises
• Legal agreements take time
• Less open to competition

17 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling

18 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing

19 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing
• Deployment

20 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing
• Deployment
• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)

21 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing
• Deployment
• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)
• Prepare for localization and frequent
translation

22 September 2011 © 2011 Appconomy TM. All rights reserved.

Competition & Partnerships

• Difﬁcult to go it alone

23 September 2011 © 2011 Appconomy TM. All rights reserved.

Competition & Partnerships

• Difﬁcult to go it alone
• China is not behind the U.S.

24 September 2011 © 2011 Appconomy TM. All rights reserved.

Competition & Partnerships

• Difﬁcult to go it alone
• China is not behind the U.S.
• There are big brands in China that are
unfamiliar in the U.S.

25 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference

26 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference
• Unreliable connectivity

27 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference
• Unreliable connectivity
• Language

28 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference
• Unreliable connectivity
• Language
• Blocked tools

29 September 2011 © 2011 Appconomy TM. All rights reserved.

The End.

Platform - learn about the set of services Appconomy is developing. Talk
to Maarten.

Jobs - learn how to get involved at Appconomy. Talk to Susie.

mike.roeder@appconomy.com
brandon.durette@appconomy.com

30 September 2011 © 2011 Appconomy TM. All rights reserved.

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Developing Mobile Apps for China

7. How is China different than other markets? • Culture & Language • Government Regulations • Technical Challenges • Competition & Partnership Opportunities • Partnership Challenges / Day-2-Day Ops 7 September 2011 © 2011 Appconomy TM. All rights reserved.

21. Technical Challenges • Scaling • Geographic Homing • Deployment • Unfamiliar Integrations • QQ (Skype), Sina Weibo (Twitter), Renren (Facebook) 21 September 2011 © 2011 Appconomy TM. All rights reserved.

22. Technical Challenges • Scaling • Geographic Homing • Deployment • Unfamiliar Integrations • QQ (Skype), Sina Weibo (Twitter), Renren (Facebook) • Prepare for localization and frequent translation 22 September 2011 © 2011 Appconomy TM. All rights reserved.

25. Competition & Partnerships • Difﬁcult to go it alone • China is not behind the U.S. • There are big brands in China that are unfamiliar in the U.S. 25 September 2011 © 2011 Appconomy TM. All rights reserved.

30. The End. Platform - learn about the set of services Appconomy is developing. Talk to Maarten. Jobs - learn how to get involved at Appconomy. Talk to Susie. mike.roeder@appconomy.com brandon.durette@appconomy.com 30 September 2011 © 2011 Appconomy TM. All rights reserved.

Developing Mobile Apps for China

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