Brand presentation for Converge Coworking, LLC presented by Patrick Kesler. Patrick is an outstanding designer and willingly developed the brand for Converge. Learn more about Converge at www.convergenj.com. See more of his work at www.patrickkesler.com.

1. New Jersey Coworking
Brand Environment Option

2. community + focused
+ open + sustainable
+ accessible
New Jersey Coworking is collaborative

3. to work,
one with another
What is collaboration?
How does it work?
collaboration works
when the environment
is effective

4. Mission: To create a coworking
environment that is focused on
openness, collaboration, community,
sustainability, and accessibility.
Environment = constructed surroundings that provide the setting for
human activity, ranging from the large-scale civic surroundings to the
personal places
Openness = relatively free of obstructions to sight, movement, or
internal arrangement: an open floor. Having the interior immediately
accessible, as a box with the lid raised or a drawer that is pulled out
Accessibility = general term used to describe the degree to which a
product (e.g., device, service, environment) is accessible by as many
people as possible
Def. by Wikipedia

5. Collaboration exists when people
come together in a welcoming
environment to reach a similar goal.
Come together = the social act of assembling for some common purpose.
The act of joining together as one; “the merging of groups or industries”
Other words that relate to this action = meeting, merging, converging,
intersecting
Def. by Dictionary

6. converging =

7. converge = verb. to tend or move toward one point
or one another. To come together and unite in a
common interest or focus

8. letter forms are open and balanced converge - one
creating a friendly and welcoming word recognition,
introduction easy to remember.
Verb, call to action.
The action that
takes place when
inspiring minds
come together and
share this space.
lowercase is less corporate, evokes a
comfortable, laid back environment
converge
Word mark development description

9. converge creativity
converge business
converge inspiration
converge education
converge ability
converge community
converge excitement
converge your environment
converge
Examples of the call to action that supports the space.

10. A square is a regular quadrilateral. This means
that it has four equal sides and four equal angles
(90 degree angles, or right angles) that is often
used in architectural renderings as measurement
and support.
The square demonstrates equality,
balance and support structure.
converge
Symbol development 1 of 3

11. Transparency when used in a social context,
implies openness, communication, and
accountability.
NJ coworking supplies an open,
creative and safe environment for
individuals, and their industries to
overlap and work together.
converge
Symbol development 2 of 3

12. Dimension is implied to create
perspective of acceptance.
An open door is welcoming and
inviting to enter.
NJ coworking is a space.
A welcoming space with
dimension that allows
individuals the environment
to collaborate and grow.
converge
Symbol development 3 of 3

13. converge
Symbol lonely

14. converge
Symbol with wordmark

15. converge
Symbol color theories

16. converge
Symbol color theories

17. converge
Symbol collaboration wall

18. grand opening
kean university
november 15. 2009
converge
Brand visual attributes

19. grand opening
kean university
november 15. 2009
converge
Brand visual attributes

20. grand opening
kean university
november 15. 2009
converge
Brand visual attributes