Social media presentation at Business Marketing Association of NJ.
Top 5 lessons learnt on how social media elements have been integrated into Panasonic Electric Works marketing plan for industrial and electronic engineers.
References to using Linkedin, google+ and blogging as key elements.
More details www.stevejcummins.com
@stevejcummins
www.linkedin.com/in.stevecummins
4. Why ?
• >100 Million users
• 60% log on every day
• 1 Million Business Pages
• 5 Billion “+1” per day
• $32.5B in Ads in 2011 (Facebook - $3.2B)
*B2BSocialMediaGuide.com
8. 1) Use the Channels Your Customers Use
Engineers with Accounts
2010 2011
Fac e book 59% 66%
Linke dIn 37% 55%
Goog le + 29%
Twitte r 15% 20%
“Find industry-specific data to identify
the best platforms to use”
9. 2) It’s not about you, It’s about the CONTENT
“They don’t want to listen to you selling your products”
10. 2) ..it’s about the CONTENT
“Use your In-House Experts to develop compelling content”
11. 2) ..it’s about the CONTENT
“You could use a blog as your Content Library”
12. 3) Maximize your content network
“Use your internal network (Sales team, partners) to spread
messages through their social network”
14. 4) Don’t Hire an Expert !
“You need a Digital Marketing Strategist, not a Twitter / LinkedIn /
www.oman-collective-intelligence.com
Facebook expert”