This is a shorter version of my earlier C3 presentation for the Press Development Institute-Siberia, for presentation Dec. 4, 2009. For the full Blueprint for the Complete Community Connection: http://bit.ly/qzsKx. For the Google translation into Russian of my C3 overview: http://bit.ly/7XUzSc
AWS Community Day CPH - Three problems of Terraform
Free Press, Profitable Press
1. The Complete Community Connection Steve Buttry, Gazette Communications Press Development Institute-Siberia 4 December 2009 [email_address] @ stevebuttry on Twitter Slideshare.net/stevebuttry
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3. Graphic from The Digital Journalist, “Circling the Drain,” by Mark Loundy
I will note how newspapers’ audience is dwindling (to 13% of population in 2009)
And newspapers’ advertising is falling even faster than audience
I’ll tell participants they can read the full C3 blueprint (38 pages as a pdf) on my blog
More and more people are getting information and connecting with their world on cell phones. Media companies need to think of phones as our primary publishing platform.
After the exercises and discussion, we will wrap up with a discussion of how printing and digital communication have changed and are changing the world, and the opportunities if we see them right.