Blogging Basics workshop

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Steve Buttry

These are tips for a workshop for community bloggers, presented in West Chester, PA, Jan. 4, 2012.

Tecnologia

Blogging Basics
Steve Buttry
Daily Local News, West Chester, PA
Jan. 4, 2012

Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• stephenbuttry@gmail.com

Factors in blogging success
• Idea • Links
• Format • Voice
• Headline • Writing
• Visuals • Conversation

Possible ideas
• News • Birthdays
• Events • Anniversaries
• Reviews • Aggregation
• Buzz • Curation (pro media
• Controversy or social media)
• Releases • Reaction
• Quizzes • Reflection

Possible formats
• Brief • Promotion
• Video (w/ intro) • Chart/graph/map
• Photo gallery • Q&A
• List • Narrative
• Review • Poll
• News story • Curation

Think beyond writing
• Videos
• Photos
• Slides
• Graphics
• Audio
• Tweets
• Source documents
• Maps

Keys to SEO
• Relevance
• Keywords in headline
• Keywords in story (best in lead)
• Understand how people are searching
• Relevant links

Reach a wider audience
• Effective use of social media (Facebook,
Twitter, YouTube, Foursquare, etc.)
• Relevant comments (w/ links) on related
blogs
• Emails/tweets/#hashtags call to attention
of influencers
• Alert Digital First editor to best posts

The blogging conversation
• Crowdsource (specific questions: “Do you
know anyone who …?” “Did you see …?”
“Has this ever happened to you?”)
• Consider ending post w/ question
• Stimulate/continue conversation in social
media
• Engage with comments

Answer the 5 W’s (& How)
• Who?
• What?
• When?
• Where?
• Why?
• How?

Other questions
• So what?
• What’s next?
• Who’s affected?
• Why not?
• How do you know that?
• How do they know that?

Grab their attention
• Lead (1st paragraph) is important to
reader & search engine
• Keep lead brief & simple (tweet length?)
• Most important W’s (not all)
• Read your lead aloud
• Take time to challenge, rewrite

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Blogging Basics workshop

1. Blogging Basics Steve Buttry Daily Local News, West Chester, PA Jan. 4, 2012

2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com

3. What’s your blog about?

4. Factors in blogging success • Idea • Links • Format • Voice • Headline • Writing • Visuals • Conversation

5. Possible ideas • News • Birthdays • Events • Anniversaries • Reviews • Aggregation • Buzz • Curation (pro media • Controversy or social media) • Releases • Reaction • Quizzes • Reflection

6. Possible formats • Brief • Promotion • Video (w/ intro) • Chart/graph/map • Photo gallery • Q&A • List • Narrative • Review • Poll • News story • Curation

7. Think beyond writing • Videos • Photos • Slides • Graphics • Audio • Tweets • Source documents • Maps

8. Keys to SEO • Relevance • Keywords in headline • Keywords in story (best in lead) • Understand how people are searching • Relevant links

9. Reach a wider audience • Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.) • Relevant comments (w/ links) on related blogs • Emails/tweets/#hashtags call to attention of influencers • Alert Digital First editor to best posts

10. The blogging conversation • Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”) • Consider ending post w/ question • Stimulate/continue conversation in social media • Engage with comments

11. Answer the 5 W’s (& How) • Who? • What? • When? • Where? • Why? • How?

12. Other questions • So what? • What’s next? • Who’s affected? • Why not? • How do you know that? • How do they know that?

13. Grab their attention • Lead (1st paragraph) is important to reader & search engine • Keep lead brief & simple (tweet length?) • Most important W’s (not all) • Read your lead aloud • Take time to challenge, rewrite

14. Making money w/ a blog • Sell ads • Ad networks • Affiliate marketing • Syndicate content • Boost traffic • Build brand

Blogging Basics workshop

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