I was commissioned by the Federation of Small Businesses to create and deliver an hour long presentation on marketing techniques for small businesses, which was followed by a presentation by Ben Kench on Sales. I delivered 12 presentations across 6 locations in Milton Keynes, Reading, Leeds, Worcester, Coventry and Manchester. This is the deck from the Manchester session.

1. NO
NONSENSE
Marke+ng
for
Small
Businesses
Steve
Revill,
Partner
–
Posi1ve
Momentum

2. But
first…
If
the
person
si9ng
next
to
you
gave
you
£1,000
to
spend
on
‘Marke1ng’,
what
would
you
spend
it
on?

3. Defini+on
“The
management
process
responsible
for
iden5fying,
an5cipa5ng
and
sa5sfying
customer
requirements
profitably.”
The
Chartered
Ins1tute
of
Marke1ng

4. …or
in
other
words…
Fish
where
the
fish
are
Love
your
customers
Stand
out
from
the
crowd

5. …or
in
other
words…
Fish
where
the
fish
are

6. A
‘typical’
buying
process
Problem
recogni1on
Informa1on
search
Evalua1on
Decision
Ac1on
(sale)

8. Where
are
your
customers
looking
for
‘informa1on’
to
solve
their
‘problems’?
NO
NONSENSE
Marke0ng
for
Small
Businesses
30/10/2013

9. 3
ways
to
get
found
Content
marke1ng
Search
engines
Networking
Be
where
they
are
looking

10. 3
ways
to
get
found
Content
marke1ng
Search
engines
Networking
Be
where
they
are
looking

11. Search
engine
marke+ng
-­‐
defini+on
“Promo0ng
an
organisa0on
through
search
engines
to
meet
its
objec0ves
by
delivering
relevant
content
in
the
search
lis0ngs
for
searchers
and
encouraging
them
to
click-­‐through
to
a
des0na0on
site.”
Dave
Chaffey

12. …or
in
other
words…
Understand
how
Google
helps
people
find
what
they
are
looking
for…
…including
your
business
exper5se
and
help
with
solving
their
problems.

13. It
started
with
a
click

14. 30/10/2013

15. 30/10/2013

17. 30/10/2013

19. 30/10/2013

24. Experiment
to
get
the
balance
right
PAY
PER
CLICK
Natural
search
(FREE)

25. 3
ways
to
get
found
Content
marke1ng
Search
engines
Networking
Be
where
they
are
looking

26. Content
marke+ng
-­‐
defini+on
“Content
marke0ng
is
a
marke0ng
technique
of
crea0ng
and
distribu0ng
relevant
and
valuable
content
to
aLract,
acquire,
and
engage
a
clearly
defined
and
understood
target
audience
–
with
the
objec0ve
of
driving
profitable
customer
ac0on.”
Content
Marke0ng
Ins0tute

27. …or
in
other
words…
Write
stuff
your
poten5al
customers
are
going
to
find
interes5ng
and
useful
…
...
so
they
find
you
when
they
are
looking
for
answers
to
their
problems.

29. NO
NONSENSE
Marke0ng
for
Small
Businesses
30/10/2013

31. 3
ways
to
get
found
Content
marke1ng
Search
engines
Networking
Be
where
they
are
looking

32. What
is
the
first
word
that
comes
to
mind
when
you
hear
the
word
“networking”?

33. 30/10/2013

34.
Be
more
interested
than
interes1ng

35.
Ask
more
B.G.Q.’s

36. Bloody
Good
Ques+ons!
The
other
person
has
to
pause
and
THINK
before
answering
Showing
you
are
GENUINELY
interested
in
them
and
their
business

37. Ques+oning
Exercise

38. …or
in
other
words…
Love
your
customers

39. Connect
and
engage
Know
who
they
are
Know
how
you’re
doing
Love
your
customers
NO
NONSENSE
Marke0ng
for
Small
Businesses
30/10/2013

40. Know
who
they
are
What
sort
of
informa5on
about
your
customers
should
you
keep
a
record
of?

41. Connect
and
engage
-­‐
newsleSers

42. Connect
and
engage
–
social
media
Listen
Learn
Speak

43. Big
companies
get
it
wrong…

44. Know
how
you’re
doing

45. …or
in
other
words…
Stand
out
from
the
crowd

46. Simon
Sinek
● Video
extract
from
TED
Talks
(removed)

47. 30/10/2013

48. Inject
some
personality?

49. Inject
some
personality?
● Will
it
blend
–
ipad
(video
removed)
NO
NONSENSE
Marke0ng
for
Small
Businesses
30/10/2013

50. “Because
we’re
a
smaller
company,
we’re
able
to
put
out
something
edgy
and
fun.”

51. Do
things
differently…

52. No
nonsense
marke+ng
Fish
where
the
fish
are
Love
your
customers
Stand
out
from
the
crowd

53. NO
NONSENSE
Marke0ng
for
Small
Businesses
30/10/2013