Presentation for Library Lab Faculty of Arts & Philosophy

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2. I am not a technical wizard
I am also just one example (maybe a bad one): some of the tips and tricks I will talk
about I completely ignore
Focus will be on ‘researcher’ persona on Twitter
Important to find your own groove!
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3. First, let’s see where you are…
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7. Account:
- in order to keep an account active, a user needs to log in and tweet at least once every
six months, or risk permanently losing an account.
- An account might appear dead, but someone might be an active reader of other’s
tweets.
Handle / user name
- Use a short Twitter username. Limit to 15 characters
- cannot contain "admin" or "Twitter“
- avoid numbers or underlines: you want others to be able to remember it and type it
easily.
- You can be anonymous if you wish, but as a researcher it is not recommended: you
are more likely to have interesting interactions with others if they know who you are.
DJ: Blog Brevity
• Pick one main topic and two side topics that you know something about
• 70% main topic
• Explain why a link might be worth clicking
• Let your personality show
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9. • Twitter clients: Twitter, Hootsuite, Tweetdeck, Tweetbot
• Schedulers: Hootsuite, Buffer
• Feed updates
• Link shorteners and trackers: Bitly, Owly
• Analytics: Twitter Analytics, Twitalyzer, SumAll
• Filters
• Archive: twDocs lets you save Twitter tweets, favorites, mentions, direct messages
and search results as PDF, DOC, XML, CSV, TXT, XLS or HTML files.
• History: Topsy (get old tweets)
• TwInbox: integrated into MS Outlook
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12. With time, you'll become adept at discerning who is worth following and who is not.
There's no set strategy for this — it's completely up to you and your own personal
tastes. It might also depend on your strategy (cf. @ResearchUGent).
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13. @ResearchUGent: under the hood…
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16. David Silver
thin tweets are posts that convey one layer of information.
thick tweets convey two or more, often with help from a hyperlink.
Hors catégorie: saschel…
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18. Reply and Mention:
- Visiting another user's profile page on Twitter will not display Tweets that mention
them. However, you can search for all Tweets mentioning their username in the search
box. Search for "@username" to view results.
- People will only see others' @replies in their home timeline if they are following both
the sender and recipient of the @reply.
- People will see any mentions posted by someone they follow (all mentions are treated
like regular Tweets).
- People with protected Tweets can only send @replies to their approved followers.
- If someone sends you an @reply and you are not following the user, the reply will not
appear on your Tweets timeline. Instead, the reply will appear in your Mentions tab.
You can click People you follow at the top of the Mentions timeline to only display
mentions from users you are following.
It's a good idea to be judicious in your use of the Twitter @ reply button. If you're trying
to have a direct conversation with someone, be sure your tweets are interesting before
you start sending a barrage of Twitter replies. (of course, no DM is possible to multiple
contacts)
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19. Blue Line versus View Conversation
On Twitter web as well as its Android and iOS apps the tweets that form part of a
conversation are displayed connected by a blue line. This makes conversations much
easier to follow right from the timeline itself without having to go to a tweet's
permanent URL.
This means that if you have something to say that cannot be contained within the
confines of a single tweet, split them up into logical sentences, post the first sentence(s)
and then reply to that tweet using the reply button, remove the @mention and then put
in the second sentence(s), follow the same procedure for subsequent tweets.
Also, if a conversation started an hour ago, but the latest tweet was sent 38 seconds
ago, the whole conversation is going to appear at the top of your timeline.
Blue line: if you follow people involved in conversation
View conversation: if retweeted (so people you don’t follow)
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20. TWITTER CANOE
If you’ve been @-mentioned in a conversation on Twitter that mentions a lot of other
users and that doesn't stop until the people involved run out of things to say,
congratulations! You’ve been roped into a Twitter canoe.
A canoe is a conversation on Twitter that keeps rolling and adding new people until
people get annoyed or bored and stop talking to each other. Adding yourself to a Twitter
canoe is a bit of a bold move—etiquette calls for someone to add you first.
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21. TWEETSTORM
diatribes on Twitter by tweeting multiple times, adding a number and a slash mark—
"1/", "2/", "3/“
After you begin your tweetstorm with a "1/", make sure you start your next tweet by
replying to that first tweet. Make every subsequent tweet a reply to the previous one.
That will make sure that anyone who encounters your tweetstorm can find the entire
series easily.
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22. Buffer as analytics tool
Indeed, most successful @ResearchUGent tweets are often the ones during the
weekend…
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23. 1. Your followers are reacting: you should be able to see a reaction ripple through your
feed.
2. Your number of followers is steadily and naturally growing. If your follower numbers
are falling, tweet less; if they’re static, tweet more.
3. The right people are seeing and responding to your tweets. Connect with the
influencers.
4. You treat Twitter interactions differently than promotions. If you are using your
Twitter account strictly as a promotional channel, people will treat it as such.
5. Your posts yield real results.
Knowing how many times to tweet per day is a process of trial and error, but that
doesn’t mean it’s a matter of blind luck to find that magical number. It’s an ongoing
process of refinement.
I would add: management of expectations
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26. “According to the study, the “findings highlight that the favoriting feature is currently
being over-utilized for a range of motivations, whilst under-supporting many of them.”
This is a common complaint for Twitter, which often watches as users find alternative
uses for standard features.”
University of Nottingham
http://www.cs.nott.ac.uk/~mlw/pubs/icwsm2014-favouriting.pdf
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27. Leterme: juli 2010 (Toen hij in Kinshasa was voor de viering van de onafhankelijkheid van
Congo postte hij de tweet 'Not at all. Want to learn to know you. You to?‘), juni 2011,
februari 2012, oktober 2012 (‘geen oog dicht gedaan na ons gesprek’), september 2013,
januari 2014
Don’t mix up accounts (easily done in Hootsuite) and don’t use shortcuts (eg ‘d’ for
direct message)
Try to come up with a witty approach to making mistakes but don’t make it worse!
It was the day of the verdict of Casey Anthony's trial. #notguilty was already trending
Read more: http://www.businessinsider.com/13-epic-twitter-fails-by-big-brands-
2012-2?op=1#ixzz3FOLapFHP
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