Mais conteúdo relacionado Social media for non profits3. What do you want to take away
from today’s presentation?
Please introduce yourself
What’s your Social Media question?
© 2011, Stern Data Solutions, Inc.
4. Social Media
What is Social Media?
The big three plus one
Facebook
Twitter
LinkedIn
Google Plus
Who is using it?
Who isn't?
Are you?
© 2011, Stern Data Solutions, Inc.
5. Why you would use SM
Establish your brand
Raise awareness for your cause
Establish familiarity
Build a community
Be where your friends, fans, donors, and peers are
Get in front of the search engines
Become a thought leader
© 2011, Stern Data Solutions, Inc.
6. Thought Leader
Original research
State the obvious
Pass along something interesting
Toot someone's horn
Keep issues alive outside of a crisis
Giving, not selling
© 2011, Stern Data Solutions, Inc.
7. Getting Started
Establish an online base
Blog
Facebook Page (NOT Profile)
Landing Page
Develop a communications plan
Stick with the plan
But don't be a one-note pony
Be interesting
Be funny, sometimes
Be SOCIAL
© 2011, Stern Data Solutions, Inc.
8. Who produces the content?
Social Media is a publication
You don’t let just anyone write your website or brochures
Same for SM
You may want to team up with some heavy SM
users on your staff or volunteer pool to help “fit in”
© 2011, Stern Data Solutions, Inc.
9. Your Facebook Page
Interesting content
Fresh
Call to action
Click here to donate
Learn more
Links to specific landing pages on your website
Can present different views to those who haven’t yet liked
you – a “welcome” page
Recent changes on Facebook
Stats
© 2011, Stern Data Solutions, Inc.
10. Facebook Ads
The other side of privacy
Target exactly those you want to reach
By Zip, Age, Occupation, etc.
Where do your donors live? What else do they like?
Pay per click, so focus on the ad’s target. Is it compelling?
Will you convert?
© 2011, Stern Data Solutions, Inc.
11. Get it out there
Leverage the social networks of your friends, fans,
volunteers, donors
Be social
Always thank a retweeter, linker, or mentioner
Always respond to comments
Use multiple networks, but don't slave them together
Post content appropriate for the medium
Do not just echo tweets on Facebook
© 2011, Stern Data Solutions, Inc.
12. Evaluate your ROI
Set a goal and measure your results
Klout, PeerIndex, Twitsprout
Google Analytics on landing pages
Website analytics on your “base”
Hits going up?
Where are they coming from?
Are you converting?
© 2011, Stern Data Solutions, Inc.
13. Best Practices
When
What
Repeat but vary
Do not sell. Do inform, with a call to action.
Check out the free webinars from reputable sources
© 2011, Stern Data Solutions, Inc.
14. Recommended Webinars
Social Media is BS
http://www.hubspot.com/webinars/social-media-is-
bs/?source=blogtwitter-social-media-is-bs-20111014
The Science of Social Media
http://smsci.danzarrella.com/
© 2011, Stern Data Solutions, Inc.
15. Don’t get in trouble
Update your employee manual to have social media policies
Also applies to Board and volunteers
Who speaks for your organization? That needs to be clear.
Never badmouth anyone
© 2011, Stern Data Solutions, Inc.
16. Follow me
Twitter: @SDS52
Facebook: http://on.fb.me/sdstern
Website (base): http://www.sterndata.com
LinkedIn: http://linkedin.com/in/sdstern
steve@sterndata.com
773-203-7491
Steven D. Stern
© 2011, Stern Data Solutions, Inc.