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How To Make The Web Work
For Your Business & Increase Sales

Presented By
Sterling McKinley, CEO
Friday, January 17, 14
My Website Isn't Getting Any Leads
2

Friday, January 17, 14
Your Website is Antisocial

Friday, January 17, 14
Who likes to be sold?

Friday, January 17, 14
The used car salesman approach is dead

•Don’t Sell
•Listen more
•Be positive
•Give it away
Friday, January 17, 14
Building Trust & Relationships

Friday, January 17, 14
The way customers look for companies has
changed in today’s digital age

97% of internet users look for
local products and services online.
Source: BIA/Kelsey, User View Wave VII, March 20

Friday, January 17, 14

7
It All Needs to Work Together

Website

Video

Search Engine Optimization

Social Media
Friday, January 17, 14

Mobile
Friday, January 17, 14
What’s wrong with this website?

Friday, January 17, 14
Customer Focused Website

Friday, January 17, 14
Give some away for free

Friday, January 17, 14
By: Sterling Mckinley
Friday, January 17, 14
Search Engine Optimization

Friday, January 17, 14
Google Maps/Local Search

Friday, January 17, 14
Local Profiles

Friday, January 17, 14
Blog
Google loves new, original & relevant content

Friday, January 17, 14
Social Media

Friday, January 17, 14
My Social Media Story

Friday, January 17, 14
Online Video

Friday, January 17, 14
Click Link: http://www.youtube.com/watch?v=iSoEmdioeQ4

Friday, January 17, 14
Mobile Marketing

Friday, January 17, 14
Desktop Website

Friday, January 17, 14
Desktop Website on a phone

Friday, January 17, 14
A Mobile Website
 A scaled down version of your Website
 Easy & quick way to get information
 A summary of your key points
 Loads fast & easy to make contact
 Be available 24/7 & anywhere

Friday, January 17, 14
Keep up with your clients & technology

Friday, January 17, 14
Don’t Be Blockbuster

Friday, January 17, 14
Businesses that can be found online are growing faster

Over the next three years, businesses
that use the web expect to grow 40%
faster than those that don't.
Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012

Friday, January 17, 14
Contact Us
Sterling Mckinley, Online Marketing Specialist

Call: 410-630-1287 ext.1
Email: info@mckinleymediagroup.com
Website:mckinleymediagroup.com
MckinleyMediaGroup
MckinleyMediaGp
Friday, January 17, 14

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