Service offerings of our company in Belgium, Hungary and Romania

1. Growth Consulting January, 2009 Discover growth opportunities Design innovative strategies Go to market

2. 1 Who we are

4. 2 What we do

5. What is your biggest issue? My sales results are below expectations, I need to attract more profitable clients My markets will dratiscally shrink in the coming years, what should be my next move? My market is entering into a commodity market, I need to differentiate from the competition Satisfying my customers is not enough anymore, I need to delight and surprise them Increase salesforce and distribution network efficiency? Being more innovative? Fight Commoditisation? Discover new growth opportunities?

7. Sales Transformation Improving lastingly sales performance 3

9. 5 building elements for successful sales People Sales Organization Information Management Systems Sales Strategy Sales Processes

10. Sales Transformation Services Sales Process Design Identify improvement opportunities and design a sound performance improvement program Strategic Account Management Sales Performance Improvement Program Sales Organisation Design Sales Force Automation Design a sales organization for optimal territory and market coverage Target the right customers with a strategic approach that maximize revenues and margins Select and implement IT tools that will boost your sales force productivity and enables 360° client vision Model and optimize your key sales process into reach maximum effectiveness Sales Methodology Training & Coaching Implement a customized sales methodology that fits your products and train your sales force on the job. Clients

11. Go to Market maximizing the success of your new product or service launch 4

12. How to forecast sales? Where are the biggest markets ? Your challenges How big is the market? How to launch this p roduct/service Is my proposition unique & valued by the client? Which sales channels to use? STRATEGY ORGANISATION Should I phase the launch or go for a big bang? How to c ommunicate about the value? How to reduce the time to market? EXECUTION How to follow up & measure success? Do we take the m aximum out of our sales force? How to motivate m y distribution network?

14. Go to Market Services Value Proposition Analyze the context, industry players & value chain, KSFs Market & Customer Insights Industry Analysis Marketing Planning Launch Strategy & Project Management Create marketing plans including messaging, pricing, and promotion. Understand market potential and customer behaviors & expectations Manage all the activities like a project: organisation, resources, risks, KPIs, planning & progress Establish product/service positioning, customer value, and communication strategy. Segmentation Clients Segment your markets and target more promising ones WHAT to sell WHO are your clients HOW to sell GO-TO MARKET

15. Branding Management Becomes a Brand Champion 5

17. Branding Management Services Brand Building Assess your brand value and the customers’ perceptions. Identify improvement opportunities Brand Strategy Brand Image Assessment Brand Planning & Delivery Brand Naming Translate your strategy and positioning into a brand action plan, including creative brief, messaging and media Establish a strong, defensible brand identity and strategic positioning Develop powerful brand names that capture both the brand promise and the hearts and minds of the target customer. Create a strong brand to gain customer loyalty through an holistic brand approach Brand Portfolio Management Manage your portfolio of brands and align your products’ brand with the corporate brand Planning Analysis Strategy Building

18. References & Case Studies 6

19. References (1/3) Financial Services Information Technology Process Manufacturing High Tech Automotive

20. References (2/3) Building Materials Environment Health Care Construction

21. References (3/3) Chemicals Telecom Non Profit Organisation Consumer Goods Logistics & Transportation Utilities Professional Services

24. 7 Why us?

25. 4 Good Reasons For Collaborating with Nelson CEE Expertise GO FASTER Launch or test new products/services in just a few weeks. Gain access to our immediately available information and human resources. ACCESS KNOW-HOW Gain access to the pragmatic know-how and feedback of executives with rich business, sales & marketing experience. REDUCE INVESTMENT & RISKS Make better decisions through the support of independent advice & collected information. 2 Offices and 18 years of sales & management experience in Hungary, Romania, Slovakia and Poland

26. Peter Sterck, Managing Partner [email_address] Tel: +32.(0)16.28.46.16 Mobile: +32.(0)495.24.53.77 Harry Wouters, Director [email_address] Tel: +32.(0)16.44.16.84 Mobile: +32.(0)497.59.00.00 Slim Sediri, Senior Consultant [email_address] Tel: +32.(0)16.28.46.10 Mobile: +32.(0)494.40.19.24 CONTACTS