Social Media for Small Businesses

Social Media for
Small Businesses
Small Businesses
A Primer for Small Business Owners

sbnmktg.com ~ stephanie@sbnmktg.com ~ 704.218.9043

Who is SBN Marketing?
❖ Founded December 2011

❖ Focus on Social Profile Management and Social Media Consulting

❖ Strategies Based Around Hyper-Local Solutions
❖ SEO-Optimized Directory & Profile Listings
❖ Social Media Outlet Bios
❖ Social Media Posts/Updates


Why Social Profiles Are Important
❖ All are indexable points for the
search engines.

❖ Each profile feeds in to or out of
other profile databases and search
engines.

❖ More and more people are
abandoning traditional media (like
phone book) for finding vendors
every day.


Why Social Media Is Important
❖ Posts/updates are indexable
points for the search engines.

❖ Keyword-rich posts will help you
get found AND show off your
industry expertise.

❖ The more items you have indexed,
the more likely you are to show
up in search engine results.


How Can This Work for You?
❖ Goal: Take up as much space on the SERPs as possible.

❖ Tactics:
❖ Less Competitive Industries - Take up as many 1st page results as we can
get - Push the competition out.
❖ More Competitive Industries - Use multiple profiles as a way to have a
variety of indexable material - More entry to points to SERPs.


Strategies/Methods - Profiles
❖ Claim Major Online Listings - Profiles
& Directories.

❖ Google Places/Google+ Local,
Yahoo Local, Bing Local, Merchant
Circle, Insider Pages, Superpages,
Manta, Yelp, etc

❖ Fill out listings completely with
keyword-rich content.

❖ Make them appealing to the search
engines.


Strategies/Methods - Overview
❖ Analyze which social media outlets contain your business’ audience.
❖ Compose keyword-rich posts that engage your audience AND read well to
the search engines.


Strategies/Methods - Facebook
❖ Best for B2C businesses.

❖ Be sure to set up a company page,
not a personal profile with your
business information.

❖ Posts and company information can be indexed.

❖ Allows for another point of entry to SERPs.


Strategies/Methods - LinkedIn
❖ Best for B2B businesses, but works for all.

❖ Use a company LinkedIn page, as well as
optimized personal profiles.

❖ Personal profiles of employees can be indexed for
company name and specialties, as well.

❖ Allows for two more points of entry to SERPs.


Strategies/Methods - YouTube
❖ Take advantage of a YouTube channel - it’s the
2nd largest search engine, only behind Google.

❖ Another entry point into SERPs.

❖ Google putting emphasis on their own
properties & video.

❖ Ideas: facility tours, staff member bios,
how tos, etc.


Strategies/Methods - Pinterest
❖ Best for highly visual businesses.

❖ Another entry point into SERPs.

❖ Be sure to use keyword-rich comments.

❖ Also make use of hashtags in comments.

❖ Don’t just promote your own products.
Use the opportunity to set yourself up as
an expert in your area by sharing related info.


Important Pieces of the Puzzle
❖ Make sure information is the same across channels.
❖ Address, Phone Number, Web Address, Offers, etc.

❖ Make sure all marketing pieces send the
same message.
❖ Print, online, e-mail, direct mail -
EVERYTHING
❖ Mixed messages just confuse the end
customer.


Difficulties of Doing It Yourself
❖ Thinking search results will happen overnight.

❖ Search engine algorithms - hard to stay on top of all changes going on.

❖ New directories and outlets - which are worth
your time?

❖ Time management and doing what you do best.


So...
❖ Questions?

❖ Comments?


Social Media for Small Businesses

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Social Media for Small Businesses