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Open	
  Source	
  for	
  Products	
  in	
  Four	
  Rules	
  
(or	
  Ten	
  Slides)	
  
Stephen	
  R.	
  Walli	
  
@stephen...
Rule	
  #1	
  You	
  Always	
  Get	
  More	
  Than	
  You	
  Give	
  
Let’s	
  Look	
  at	
  #1	
  and	
  Openstack	
  
Let’s	
  Look	
  at	
  #1	
  and	
  the	
  Linux	
  Kernel	
  
Rule	
  #2	
  Don’t	
  Confuse	
  Projects	
  with	
  Products	
  
Rule	
  #3	
  Don’t	
  Confuse	
  Communi>es	
  with	
  Customers	
  
Communi>es	
  and	
  Customers	
  live	
  in	
  diffe...
Geng	
  #3	
  WRONG	
  
7	
  
Customer	
  Pipeline	
  
R&D	
  
Product	
  
Marke>ng	
  
Messages	
  
$$$	
  
Code,	
  
etc...
A	
  BeBer	
  Model	
  for	
  #3	
  Community	
  &	
  Pipeline	
  	
  
8	
  
Customer	
  Pipeline	
  
R&D	
  
Product	
  
...
A	
  BeBer	
  Model	
  for	
  #3	
  Community	
  &	
  Pipeline	
  
9	
  
R&D	
  
Product	
  
Marke>ng	
  
Messages	
  
$$$...
#4	
  Open	
  Source	
  Community	
  Prac>ces	
  
Project	
  Exes	
  
published	
  
Project	
  Build	
  
Automated	
  I	
 ...
#4	
  Open	
  Source	
  Community	
  PaBerns	
  
Project	
  Exes	
  
published	
  
Project	
  Build	
  
Automated	
  I	
  ...
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Open Source for Products in Four Rules (or Ten Slides)

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There are four rules to understand when building products out of open source software. A product team (engineering, product management, marketing) needs to understand these rules to participate best in an open source project community and deliver products and services to their customers at the same time. These four rules are the start of all other discussions about the open source product space. The article is posted here: https://opensource.com/business/15/8/open-source-products-four-rules

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Open Source for Products in Four Rules (or Ten Slides)

  1. 1. Open  Source  for  Products  in  Four  Rules   (or  Ten  Slides)   Stephen  R.  Walli   @stephenrwalli   Crea>ve  Commons  ABribu>on-­‐ShareAlike  4.0  Interna>onal  License  
  2. 2. Rule  #1  You  Always  Get  More  Than  You  Give  
  3. 3. Let’s  Look  at  #1  and  Openstack  
  4. 4. Let’s  Look  at  #1  and  the  Linux  Kernel  
  5. 5. Rule  #2  Don’t  Confuse  Projects  with  Products  
  6. 6. Rule  #3  Don’t  Confuse  Communi>es  with  Customers   Communi>es  and  Customers  live  in  different  value  spaces   (Customers  have  $$$,  Communi>es  have  >me)   Community   Customers   Published  SoZware  Differen>ated  Product   Tradi>onal   Closed   Company   Confusion   Zone  
  7. 7. Geng  #3  WRONG   7   Customer  Pipeline   R&D   Product   Marke>ng   Messages   $$$   Code,   etc.   Community   The  community  is  NOT  a  part  of  the  pipeline!  
  8. 8. A  BeBer  Model  for  #3  Community  &  Pipeline     8   Customer  Pipeline   R&D   Product   Marke>ng   Messages   $$$   Code,   etc.   Community   Conversa>ons   They  are  different   conversa>ons  …  
  9. 9. A  BeBer  Model  for  #3  Community  &  Pipeline   9   R&D   Product   Marke>ng   Messages   $$$   Code,   etc.   Conversa>ons   Iden>fy   Customer   Awareness   Download   &  Try   Deploy?   Train?   ???   Buy   Iden>fy   community   What     Mission?   Plagorm  &   Tools   Arch.  of     Par>cipa>on   Code  of     Conduct   IP   Machine   Governance   Structure   Community  members  build  awareness  and   evangelize,  provide  exper>se  and  trial   support,  are  a  demonstra>on  of  solu>on   viability,  and  provide  great  iner>a  around   your  solu>on   …  with  different  tools,   programs  and  metrics.  
  10. 10. #4  Open  Source  Community  Prac>ces   Project  Exes   published   Project  Build   Automated  I   Project  Install   Automated   Complete  Src   published   Project   BugTracking   Project  Build   Automated  II   Project  Test   Automated  I   Project  Test   Automated  II   Basic  Arch   Descrip>on   Project   License   Project   License   Mission   Statement   Code  of   Conduct   Forums,  Email   Comms   Plagorm   FAQs,  Howto   Governance   Contributoion Guidelines   Events   Provenance   Tracking   Repositories   Protected   Dependencies   Documented   Contribu>ons   AudiBed     Provenance   Management   CommiBers   Indemnified   CommiBer   Governance   Trademark   Management   IP  Management  Ac>vi>es     Community  Development     SoZware  Construc>on  Maturity  
  11. 11. #4  Open  Source  Community  PaBerns   Project  Exes   published   Project  Build   Automated  I   Project  Install   Automated   Complete  Src   published   Project   BugTracking   Project  Build   Automated  II   Project  Test   Automated  I   Project  Test   Automated  II   Basic  Arch   Descrip>on   Project   License   Project   License   Mission   Statement   Code  of   Conduct   Forums,  Email   Comms   Plagorm   FAQs,  Howto   Governance   Contributoion Guidelines   Events   Provenance   Tracking   Repositories   Protected   Dependencies   Documented   Contribu>ons   AudiBed     Provenance   Management   CommiBers   Indemnified   CommiBer   Governance   Trademark   Management   IP  Management  Ac>vi>es     Community  Development     SoZware  Construc>on  Maturity   Encourage   Users   Encourage   Developers   Encourage   Contribu>ons   Encourage  Corp     Contribu>ons  
  • toutantic

    Apr. 26, 2018
  • maheshvg

    Sep. 1, 2015
  • DavidWDarrough

    Aug. 26, 2015
  • SteveLee

    Aug. 24, 2015

There are four rules to understand when building products out of open source software. A product team (engineering, product management, marketing) needs to understand these rules to participate best in an open source project community and deliver products and services to their customers at the same time. These four rules are the start of all other discussions about the open source product space. The article is posted here: https://opensource.com/business/15/8/open-source-products-four-rules

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