As part of your online marketing efforts you will connecting with and converting leads off your web pages and other online content. These newly acquired leads can be a great resource to help you share your content through out their networks. At the first Gravity Club meeting, we discuss how best to achieve this through 'Share with a Friend' button and show you how to write the code to include this button and accompanying mailto code into your sales process.

1. Sales & Marketing Club for Small Business in Berkshire

2. So what’s it all about?

3. A Simple Recipe

4. Take 3 Key Sales & Marketing
Requirements
Driving Traffic
Generating Leads
Converting Customers

5. Add in some…

6. Mix with Accountability

7. Allow some time for action

8. Bake twice a month

9. Share with friends

12. Marketing Dashboard
What is the value to a marketer of insight that isn't implemented? Zero.

13. Key Learnings

14. Lead Generation:
How to encourage leads
to share your content

15. Create a clear call to action
Encourage leads to share your content

16. <a href="mailto:?subject=Your Subject Line Goes Here
&body=Enter the content you want to appear in the body
of the email. Remember to include a link to your offer.
http://yoursite.com/offer"><img src="http://yoursite.com/
email-share-image-file.png"></a>
Turn image into mailto link
Opens a new mail window when clicked with predefined message text.

17. Why these buttons work
"if other people are doing it, and I trust those people, that's validation that I
should also be doing it."

18. Thank you pages
!
Follow up emails
!
Marketing emails
Where to place the buttons
Anywhere you are interacting with leads

19. How to measure the results
If you are not measuring, you are not marketing

20. 45
Implementation
Take some time to action what you have just learned

22. See you next time
11th February 2014