In a recent talk I gave for New Media Manitoba I gave a brief overview of User Experience, how to sell your clients on it, and how to design for experiences rather than requirements. You can watch the presentation here: http://livestre.am/3YCnz (starts at 21 min mark).

1. USER EXPERIENCE
Stephen Hassard Ph.D.

2. RTFM

3. If you want them to RTFM, make a better FM

4. USER EXPERIENCE
Stephen Hassard Ph.D.

6. OVERVIEW What is User
Experience?
UX 101
Designing for
Experiences
Convincing the Client

7. WHAT IS USER EXPERIENCE?

8. UX OLD
BEAN

10. UX ≠ UI
?

11. Building Systems Users WANT to Use
UX ≠ UI
?

12. UX ≠ UI
Building Systems Users CAN Use
?

13. UX UI
Why What How
?

14. Giving Customers What They Want
?

15. EASY to use
FITS expectations
MEETS business goals
?

17. Giving Customers What They Want
?

18. Giving Customers What They Need
?

19. ?

20. Giving Customers What They Want
?

21. Giving Customers What They Want
BUT
How Do You Know You’ve Done That?
?

22. WHAT IS USER EXPERIENCE?

23. USER EXPERIENCE 101

24. Giving Customers What They Want
Making Sure You Are Giving
Customers What They Want
?

25. Giving Customers What They Want
Making Sure You Are Giving
Customers What They Want
?

26. C:dos
C:dosrun
rundosrun
?

27. OCCUPY
USABILITY
we are the
1% ?

28. THINK
Like A
USER
?

29. Affordances
Post-Completion Errors
Choices
Distributed Cognition
?

30. AFFORDANCES
Metaphors
Skeuomorphism

31. AFFORDANCES
Metaphors

32. AFFORDANCES
Metaphors

33. AFFORDANCES
Metaphors
The Best System Is the One You
Already Know How to Use

34. Metaphors
AFFORDANCES

35. AFFORDANCES
Metaphors

36. Skeuomorphism
AFFORDANCES

37. Skeuomorphism
AFFORDANCES

38. Skeuomorphism
AFFORDANCES

39. POST-COMPLETION ERRORS

40. CHOICES

41. We Hate Choice
CHOICES

42. DISTRIBUTED COGNITION

43. Giving Customers What They Want
Making Sure You Are Giving
Customers What They Want
?

44. Evaluation
?

45. How to conduct a
HEURISTIC EVALUATION
?

46. 1) Choose your evaluators
2) Create tasks
3) Review the heuristics
4) Conduct the evaluation
5) Analyse the results
?

47. 1
CHOOSE EVALUATORS
Novice Expert
?

48. 1
CHOOSE EVALUATORS
29%
Novice Expert
?

49. 1
CHOOSE EVALUATORS
29% 90%
Novice Expert
?

50. 2
CREATE TASKS
? ?
What does your app do?
Things it needs to do?
Things that might be
confusing?
?

51. 3
REVIEW HEURISTICS
?

52. VISIBILITY OF
SYSTEM STATUS

53. “Where Am I?”
VISIBILITY OF
SYSTEM STATUS

54. “Where Am I?”
“Where Can I
Go Next?”
VISIBILITY OF
SYSTEM STATUS

55. Review Heuristics
MATCH BETWEEN SYSTEM & REAL WORLD
?

56. Review Heuristics
USER CONTROL & FREEDOM
?

57. Review Heuristics
CONSISTENCY &
STANDARDS

58. Review Heuristics
ERROR PREVENTION
?

59. Review Heuristics
RECOGNITION VS. RECALL
?

60. Review Heuristics
FLEXIBILITY & EASE OF USE
BA
Start
?

61. Review Heuristics
AESTHETIC & MINIMAL DESIGN
?

62. Review Heuristics
HELP ERROR RECOVERY
flysnarmy.com
?

63. Review Heuristics
HELP & DOCUMENTATION
?

64. 4
CONDUCT THE EVALUATION
Individual Group
?

65. 5
ANALYSE THE RESULTS
There is no such things as ‘User Error’
?

66. Ask
The
USER
?

67. Card-Sorting
Cognitive Walkthrough
A/B Testing
Contextual Inquiry
?

68. How to conduct A
COGNITIVE WALKTHROUGH
?

69. 1
CREATE TASKS
Overview of App/Site
Structure ‘Skin in the Game’
Provide Goals
Troubleshooting
Reverse Scavenger Hunt
Scavenger Hunt
?

70. 2
THINK ALOUD
How many windows
are in your house?
?

71. 3
ANALYSE THE RESULTS
There is no such things as
‘User Error’
?

72. USER EXPERIENCE 101

73. HOW TO DESIGN FOR EXPERIENCES

74. ?

75. UX UI
Why What How
?

76. UX UI
Why What How
?

77. MATCH BETWEEN INTERACTION & EXPERIENCE

78. INFLUENCES ON EXPERIENCE
User’s State
Context
System Properties
?

79. MENTAL
STATE

80. CONTEXT
Physical
Social
Temporal
Infrastructural

81. SYSTEM
PROPERTIES

82. MOMENTARYEMOTION
VS
OVERALL EXPERIENCE

83. DESIGNING
FOR SECURITY

84. ETHICS OF MANICURED EXPERIENCES

85. HOW TO DESIGN FOR EXPERIENCES

86. HOW TO CONVINCE THE CLIENT

87. 3 of 12 reasons projects fail
solved through UX

88. I just want something to get me around town.

89. Reasons Projects Fail
POORLY DEFINED REQUIREMENTS

90. Reasons Projects Fail
POOR COMMUNICATION

91. Reasons Projects Fail
STAKEHOLDER POLITICS
a duck designed by committee

92. REASONS PROJECTS FAIL
Poorly Defined Requirements
Poor Communication
Stakeholder Politics
?

93. ROI
$ UX $$
?

94. ROI
$$$$$
$ UX $$$$$
$$$$$
$$$$$
?

95. ROI
$ UX
Dev Costs
Time to
Market
?

96. ROI
?

97. HOW TO CONVINCE THE CLIENT

98. OVERVIEW What is User
Experience?
UX 101
Designing for
Experiences
Convincing the Client

99. Stephen Hassard Ph.D.
Stephen.Hassard@gmail.com
THANK YOU