Mobile World Congress 2012

Stephen Gay
Twitter: stephengay
Tuesday, March 27, 2012

Agenda

• About MWC 2012
• Major Themes
• Mobile Money
• Resources


About
• GSMA Mobile World Congress

• 67,000 attendees from 205
countries (up +15,000)

• Held Feb 27th - March 1st in
Barcelona, Spain

• 1,500 companies displaying
cutting-edge products and
technology

• Keynotes, Workshops,
7 Halls + App Planet


The Connected Economy

• We are ALL building “The Connected Economy”

• Mobile Industry Set to Grow from US$1.5 Trillion in
2011 to US$1.9 Trillion in 2015.

• Predicts signiﬁcant growth in mobile industry
employment; today, more than 8 million people around
the world are employed by companies in the mobile
ecosystem, and by the end of 2015, mobile industry jobs
will grow to approximately 10 million.


It’s a Mobile World...
• 3 feet - Is the max distance between a person
and their phone

• 25% - Of people use their phone in the
bathroom

• 66% - Of people sleep next to their mobile
phone

• 40 - Is the average number of times per day a
person uses their phone

• 125 - Is the number of years worth of games
played on mobile phones every day


Major Themes

• Cloud ecosystem mandatory
• Build partnerships for success
• Enterprise app development
• Social engagement drives mobile traction
• Android everywhere


Cloud Ecosystem Mandatory

• All the global mobile trends indicate
that a cloud ecosystem leverage
mobile is mandatory

• 87% of the world’s population have
mobile phones

• Over 300,000 have been developed
in the last 3 years

• 10.9 billion downloaded

• When is mobile used: 98% at home,
89% on the go, 79%^ while
shopping, 74% at work, 64% on
public transit

• http://t.co/sFppCO9u


Build Partnerships for Success

• Everyone is BUILDING partnerships to
succeed (especially in a global market.)

• Realize as a business you can’t do it alone.

• PayPal is an excellent example of great
partnerships.


Enterprise App Development

Business Model
• Android has passed 4.5 billion downloads
Apple is approaching 25 billion downloads
• Average cost to develop, $30,000

Consumer 3 billion
Enterprise 28 billion
• Average selling price, 2.13 per seat

• Revenue split 70/30
• IDEA "Looking for opportunities in business
vertical with a mobility workforce." • Break even Number to $20,120

• Kenneth Plunk, CEO (developerprogram.com) • 30% proﬁt number $26,158
A turn-key solution to help create a developer
network


Social Engagement drives Mobile

• Marketing and pushing a mobile
product via an app store won’t create
great mobile (or product) traction.

Great mobile traction by leveraging

• social engagement

• social networking

• network effect drives

Emily White from Facebook "there is no more
social device than mobile phone"


Android Everywhere

• SO MANY Android Devices:
HTC One Series, Sony Tablet P,
ASUS Transformer Pad Inﬁnity
Series, Sony EPERIA U, Samsung
Galaxy Beam, Galaxy Note 10.

• 850,000 activations per day, and
some

• 300 million devices have been
activated in total — a doubling
in the last six months.
• http://www.android.com/events/mwc/2012/
• Next version of Android will be
called Jelly Bean #MWC: Android is getting so large that devs might start
producing apps for Android ﬁrst rather than iOS.


Everywhere

• The future, most easily, belongs to “ultra
connected people” who can embrace the future
of technology, but the majority of people do not
fall into that category

• “If Google gets it right, there will be an Android
in every pocket.”

• “Many of our partners are working on phones
in the $100-$150 range,” he said. “The ultimate
goal is a $70 device.” He noted that when a
phone is sold in the channel at that price, the
price down to consumers would be between
$20 and $30.”


Everywhere

• Shazam has unveiled an integration with
Android Beam technology The NFC-based
technology, means that users can share music,
offers and television tags to one another by
simply holding their devices back-to-back.

• Recon Instruments passionately leads the
innovation of customized solutions for direct-
to-eye communications.

• Samsung Galaxy Note 10. Samsung had
artists drawing pictures of people using the S
Pen on the Galaxy Note.


Mobile Money

• It’s a BIG battle ﬁeld
• Going global & partnerships win
• A small % is huge


• At a glance: “ PAYPAL MOBILE
PAYMENTS VOLUME GREW BY 5X
FROM 2010 TO 2011”

• Volume: PayPal reached $4B in global
mobile payments volume in 2011 – 5x
prior year

• Customers: 17 million regularly using
PayPal via mobile devices (17%+ of
PayPal base)

• Mobile Holidays: 552% YOY increase in
Cyber Monday mobile volume


• BOKU partners with mobile network operators to
enable people across the globe to pay for the
things they love using the one device they’re never
without.

• Boku was founded in 2009, and the San Francisco-
based startup’s technology lets users pay online
using their mobile number, and saves them having
to enter long credit numbers each time they want
to buy something on the Web.


• The Isis™ Mobile Wallet holds virtual
versions of most things your existing
wallet does- this includes your credit
and debit cards.

• ISIS Ready phones coming to AT&T,
T-Mobile and Verizon (the founders of
ISIS)

• Joint venture with Visa, Mastercard,
Discover and American Express

• Partnerships with Capital One, Chase
(issuers)

Ryan Hughes CMO Isis "The mobile wallet is revolutionary not
because it will shift how we pay but because it will transform
the way we shop"”


• 57 million daily active users and 85-100 million
monthly active users

• Hundreds of millions of users, including
prepaid mobile customers in emerging
markets who lack credit cards, will be able to
make in-app purchases using mobile operator
billing.

• Facebook is working on operator billing deals
with AT&T, Deutsche Telekom, Orange,
Telefónica, T-Mobile USA,Verizon,Vodafone,
KDDI, SOFTBANK MOBILE Corp, and they
must be excited.

• http://techcrunch.com/2012/02/27/facebook-
mobile-operator-billing/


• Visa announced over-the-air provisioning
service for smartphones for use with Visa’s
payWave mobile payments system

• Partnership with Vodafone

• Underlying infrastructure that can make NFC-
based mobile payments a reality

• NFC is the backbone of several mobile
payments initiatives, including the carrier-led
Isis, as well as Google Wallet.


• “iZettle, the Swedish mobile
payments startup that basically
competes with Square”

• 5,000 card reader devices available in
each country

• Card reader is a “chip and signature”
device

• Zettle charges sellers 2.75% on a sale
plus €0.16. Funds get transferred to
bank accounts on the next business
day.


• Kuapay merchant and give your
customers safe, secure and
convenient transactions with their
smartphones.

• Just ﬁve cents per transaction

• Mobile POS - waitstaff can take it
directly to tables

• Embedded loyalty program and
coupons

• Founded in 2010, Kuapay is a Santa
Monica-based company that's
dedicated to making your life easier.


Areas of Interest

• Nokia + Windows
• App World (Shift in MWC, Carriers not the
center)


Apps Round-Up

• Swiftkey - Data entry via predictive keyboard

• Saya - Mobile chat application

• Qminder - Queue elimination system

• CoinKeeper - Personal ﬁances

• TagWhat - Mobile location guide

• Teradesk - Virtual storage

• http://techcrunch.com/2012/02/28/apps-round-
up-from-the-streets-of-barcelona/


• 808 PureView And Its 41MP Camera

• 41 megapixel ﬁgure is really
misrepresentative, not to say untrue.
It doesn’t take 41-megapixel photos in
any way, shape, or form. Even in the
special high-res creative mode, it
“only” produces 38 megapixels.

• Mostly it will be taking normal-size
shots, between 3 and 8 megapixels.

• Running Windows Metro “@friendsamin: Woo hoo! The award for the Best New
Mobile Handset, Device/Tablet at #MWC 2012 goes to
• Carl Zeiss Lens #Nokia 808 #PureView!
http://t.co/ziBBxB2P”


• Emerging Markets

• Focused on Life Improvement Solutions


Resources

• Stephen Gay - www.stephengay.com
• Twitter: stephengay


Mobile World Congress 2012

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