This document summarizes a presentation about serving teens and young adults in libraries in 2011. It discusses how everything connected to their world is changing, including books, media, mobility, collections, and libraries. It asks questions about whether this signals the end of libraries, if changes are permanent, and what role librarians can play. It also discusses how learners, resources, and technologies have changed significantly with the proliferation of ebooks, mobile devices, social media, and online resources. It emphasizes that librarians must adapt to remain relevant by embracing changes, becoming more virtual, and better serving all users.

1. Serving Teens and Young Adults in 2011 Stephen Abram, MLS iSchool University of Toronto Jan. 12, 2011

2. Me

3. Welcome Questions for Today: Is this the end of Libraries as we know them? Is this change in learning permanent? Where is all this change taking us? Do people still value the book? What’s next? What is the role for librarians with young people?

4. So, what exactly is changing? In a word: Everything connected to your world! Books Media Mobility Collections Libraries

5. News Flash #1 Librarians play a vital role in building the critical connections between information , knowledge and learning.

6. Very Big Secret The Elephant in the Room

7. Change can happen very fast

8. 6 Things have Changed . . A LOT! Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, Users, Members, Patrons, Clients, Customers Books Media Mobility Collections Libraries The History of Unintended Consequences & Unpredictability

9. “Choose . . . To be a victim and feel these changes are fated and blame storm OR Create the future we need and take collective responsibility for the conversation and development.” Find Reasons not Excuses.

11. As technology advances

12. Emboldened Librarians hold the key

13. GOOG

15. News Flash “The Internet and technology have now progressed to their infancy”

16. My son: Zachary

19. News Flash News Flash Shift Happens

20. E-Learning

21. E-Learning

36. People

39. 59% are female.

40. 29% are college students.

41. 5% are professors and 6% are teachers.

42. On any given day, 35% of our users are there for the very first time!

43. Only 29% found the databases via the library website.

44. 59% found what they were looking for on their first search.

45. 72% trusted our content more than what they found on Google.

47. Increased educational attainment & engagement

48. eBooks outsell hard cover books, and will outsell paperbacks soon (2011)

49. Some libraries are crediting most cardholder growth to e-book accessibility

50. Personal device proliferation

52. Gaming too. . . Mothers in their 30’s

53. Social networks fastest growing populations are seniors and will be more international and less urban and English.

54. eBooks usage is largely middle-aged.

59. Brain & Developmental Changes

60. Eye Movement Changes

61. Massive Behavioural Changes

62. Major Decline in Crime Rates – 65%+

64. Has the future changed?Has our future changed?

66. COWS, etc.

71. fMRI and The Brain

72. Cloning

73. Trucking and GPS

74. Wind and other energy

75. Nanotechnology

76. Robotics

77. Massive Book Digitization

78. Music

79. Translation

80. Streaming Media

82. A 1965 iPhone

83. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

85. Books

92. The Chapter and Paragraph Universe

93. Integrated with Visuals – graphics and charts

94. Integrated with ‘video’

95. Integrated with Sound and Speech

96. Integrated with social web

97. Integrated with interaction and not just interactivity

102. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

106. Mobility

108. Local wired, mobile access ‘everywhere’ to the home and workplace

109. Geo-awareness: GIS, GPS, GEO-IP, etc.

110. Wireless as a business strategy (Starbucks)

111. Mobile dominates

120. Emerging Tech that Drives Users to the Library Encyclopedia.com HighBeam & Questia WorldCat & Google AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid! Geo-IP features and measures Watch for more . . .

122. Technology literacy

123. Information literacy

124. Media literacy

125. Adaptive literacy

126. Research literacy

127. Academic literacy

128. Reputation, Etc.

129. Reading literacy

130. Numeracy

131. Critical literacy

132. Social literacy

133. Computer literacy

134. Web literacy

135. Content literacy

137. Can we frame the e-book issue so that it can be addressed rationally?

138. MindMap: What is a book? Reading Learning Pedagogy Scaffolds Research Exploration Reference Engagement Enjoyment Evaluation Reading

139. MindMap: What is a book? Reading Learning Pedagogy Research Exploration Reference Engagement Enjoyment Evaluation

141. Books

142. Fiction

143. Non-Fiction

144. Encyclopedia

145. Reference

146. Directories

147. Dictionaries

148. Textbooks

149. Steal This Idea

150. What are the good and bad things about e-books?

151. The Baker’s Dozen Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.)

152. Library Goals Be the Bee Or be the Hive Care

153. Strategic Thinking for Libraries Choosing a Future Setting Phased Priorities Making Choices Taking Action Doing the Next Step Adjusting Tactics with Experience Seeking Feedback and Adjusting Measuring Progress

155. Majority of library use will be virtual – yes even rural!

156. Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print

157. All learning will be blended and continuous

158. DVD is circulation is dead and most other [physical formats in decline.

159. Majority of questions will be virtual

160. Use will be 20 / 40 / 40 (in house, virtual, mobile)

163. Be More Open to the Users’ Paths - Filtering

165. Who are our core virtual users? Are there gaps?

166. Does learning happen?

167. What are user expectations for true satisfaction?

168. How does library search compare to consumer search like Google and retail or government?

169. How do people find and connect with library virtual services?

170. Are end users being successful in their POV?

172. The power of libraries

174. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1