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Future Ready Libraries:
  First Steps to the Next 100 Years

                      Stephen Abram, ML
New Mexico Library As...
Change

These slides are available at Stephen’s Lighthouse blog
We Only Get So Many
 Once-in-a-Lifetime
Chances To Do Great
      Things
News Flash
“The Internet and technology have
    now progressed to their infancy”
Speaking of e-
 Books...
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
GBS
Can we frame the e-book issue so
that it can be addressed rationally?
Books
Fiction
Non-Fiction
E-Learning
Be More Open to the Users’ Paths -
           Filtering
So how must library
 strategies change?
Conclusions Up Front

1.   Prioritize Programs not Collections
2.   Drive ‘Reference’ with Data and Know Your Top Question...
Specific Challenges

1. Setting Priorities and Making Sacrifices
2. Innovation Culture, Pilots and Diffusion
3. Program Hi...
Change can happen very fast
Sensemaking
What is an EXPERIENCE?
               What is a library experience?
What differentiates a library experience from a transa...
The Evolution
 of Answers
Why do people ask questions?
Is your library experience conceptually organized around
                  answers and progra...
Why do people ask questions?

   Who, What, When, Where
   How & Why
   Data – Information – Knowledge - Behavior
   T...
What are your top 10-20 questions?
What is the service portfolio model
      that goes with those?
The Baker’s Dozen: 1 Library System’s Top 13
1. Health and Wellness / Community Health / Nutrition / Diet /
    Recovery
2...
Top 12 Patron Hobbies
         Recreational Reading

            Cooking & Recipes

                   Computers

        ...
News Flash

       News Flash



Tech Shift Happens
Seth Godin on Decisions (June 8, 2011)

o Which of these are getting in the way?
o   You don't know what to do
o   You don...
Deer in headlamps slide here.
What Are Libraries Really For?


•   Community
•   Learning
•   Discovery
•   Progress
•   Research (Applied and Theoretic...
What Are Librarians For?

•   Expertise
•   Relationships
•   Transformation
•   Service (not servant)
•   Vision
•   Lead...
Columbus, Cook, Magellan and Libraries:
Searching for the corners of the earth, the edge of the
         oceans and discov...
Columbus, Cabot, Cortes
Magellan   Columbus   Cook
Questions for Libraries Today:

1. Are our priorities right?
2. Are learning, research, discovery changing
   materially a...
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Let’s chat

What is a meal in library end-user or education
and learning terms?
The new
bibliography and
    collection
  development




                     KNOWLEDGE
                       PORTALS
  ...
What are
your user’s
real goals?
Chefs, counsellors, teachers, magicians

Librarians play a vital role in building the
        critical connections between...
Service Metaphor

o Cafeterias
o Take Out
o Private Dining Rooms
o Private Chefs
o Variety
Programs
What are the components of a program focus?

 What lifts Libraries beyond our foundations?
You have the tools.
Stop Making it So Hard!
Trans-Literacy: Move beyond reading & PC skills
  Reading literacy     News literacy
  Numeracy             Technology...
Steal
This
Idea
E-Learning
List of content farms and general spammy
                 user generated content sites:
                                  ...
The nasty facts
 about Google &
    Bing and
consumer search:

  SEO / SMO
 Content Farms
Advertiser-driven
  Geotagging
Strategic
Analytics
What We Never Really Knew Before (US/Canada)
                            27% of our users are under 18.
                 ...
2010 Eduventures Research on Investments
 58% of instructors believe that technology in courses positively impacts studen...
What do we need to know?

 How do library databases and virtual services
  compare with other web experiences?
 Who are ...
Top-Level Benchmarks
     Gale-Cengage Browse Survey
     August 01, 2010 - August 31, 2010



            90      90     ...
Emboldened Librarians hold the key
So how must library
 strategies change?
The BASICS

   Data
   Information
   Knowledge
   Wisdom NOT
   Behavior
Death of Reference

   Who
   What
   Where
   When
   Why
   How
How & Why Questions

 Now that’s research
 The interview is more involved
 Transformational not Transactional
 Experti...
What does all this mean?

 The Article level universe
 The Chapter and Paragraph Universe
 Integrated with Visuals – gr...
What is Changing?

1.   Evidence-based Reference Strategies
2.   Experience-based Portals: The New Commons
3.   Personal S...
Recommendations

 Strengthen Your Personal Brand
 Reposition the Library and Librarian
 Don’t Tie Yourself directly to ...
Technology Context

   Cloud (SaaS, PaaS, IaaS)
   Laptops and Tablets
   Mobility / Smartphones
   Bandwidth (Wired, ...
Book Challenges

 Format Agnosticism
 Browsers: IE, Chrome, Firefox, Safari
 Devices: Macintosh, PC Desktops & Laptops
...
Should we tie users and students to a
  specific and proprietary device or
          operating system?
This era will see a Fundamental
     Reimagining the Book
For the present there will be those who
   resist and the resist...
Reimagine Service
Reference and Research
Consider the differences . . .

 Computer Commons
 Mall
 Service Commons
 Information Commons
 Knowledge Commons
 Le...
Mobility
A 1965 iPhone
 Business   Models
 Concept of Place - GPS
 Concept of “Personal’
 Frictionlessness
 Virtual Content increases
 Google (Android partners, Motorola acquisition)
 Microsoft (Skype acquisition, Windows mobile)
 Facebook (post-IPO)
 ...
 This is an evolution not a revolution
 The REAL revolution was the Internet and the Web.
 The hybrid ecology is winnin...
 This is an evolution not a revolution
 Perfectionism will not move us forward at this
 juncture.
 Really understand th...
 This is an evolution not a revolution
 We need to revisit the concept of
 preservation, archives, repositories, and
 co...
What Would You Attempt If
You Knew You Would Not
         Fail?
A Third Path
Smelly     Or
Yellow     Sex
Liquid   Appeal?
Considering the Whole Experience
There are no knights on
horses in technology.
The VAST majority of library use is virtual and is dwarfed by all information use
‘Reading’ trumps print books . . .
7 Learning Styles
Stephen Abram, MLS, FSLA
VP strategic partnerships and markets
               Cengage Learning (Gale)
                    ...
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  1. 1. Future Ready Libraries: First Steps to the Next 100 Years Stephen Abram, ML New Mexico Library Association Conference Las Cruces, NM April 12, 2012
  2. 2. Change These slides are available at Stephen’s Lighthouse blog
  3. 3. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  4. 4. News Flash “The Internet and technology have now progressed to their infancy”
  5. 5. Speaking of e- Books...
  6. 6. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  7. 7. GBS
  8. 8. Can we frame the e-book issue so that it can be addressed rationally?
  9. 9. Books
  10. 10. Fiction
  11. 11. Non-Fiction
  12. 12. E-Learning
  13. 13. Be More Open to the Users’ Paths - Filtering
  14. 14. So how must library strategies change?
  15. 15. Conclusions Up Front 1. Prioritize Programs not Collections 2. Drive ‘Reference’ with Data and Know Your Top Questions 3. Balance of Physical and Virtual 4. Invest Time in Demographics & Analytics (Measurements not Stats) 5. Put Technological Tools in Context 6. Build Recreational Reading Away From Effort and Get Real About the eBook Issue 7. Homework: Deal With It 8. Transliteracy is a Key Opportunity 9. Partnerships are about everything
  16. 16. Specific Challenges 1. Setting Priorities and Making Sacrifices 2. Innovation Culture, Pilots and Diffusion 3. Program Hiatuses 4. Backroom and Front Room Balance 5. Alignment with Goals 6. Measuring the Right Stuff 7. Organizational Structure and Governance 8. Investing in HR Development & Cross-training 9. Sacred Cows (desks, books, …) 10. Promotion, Marketing, Communication, Advocacy
  17. 17. Change can happen very fast
  18. 18. Sensemaking
  19. 19. What is an EXPERIENCE? What is a library experience? What differentiates a library experience from a transaction? What differentiates public libraries from Google/Bing?
  20. 20. The Evolution of Answers
  21. 21. Why do people ask questions? Is your library experience conceptually organized around answers and programs? Or collections, technology and buildings?
  22. 22. Why do people ask questions?  Who, What, When, Where  How & Why  Data – Information – Knowledge - Behavior  To Learn or to Know  To Acquire Information, Clarify, Tune  To Decide, to Solve, to Choose, to Delay  To Interview, Delve, Interact, Progress  To Entertain or Socialize  To Reduce Fear  To Help, Aid, Cure, Be a Friend  To Win A Bet
  23. 23. What are your top 10-20 questions? What is the service portfolio model that goes with those?
  24. 24. The Baker’s Dozen: 1 Library System’s Top 13 1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th
  25. 25. Top 12 Patron Hobbies Recreational Reading Cooking & Recipes Computers Movies & Film Exercise, Cycling & Walking Traveling, Tourism & Vacations Top Hobbies? Music Top Homework Questions? Pets Top Travel Destinations? Gardening What do you know? Television Shows Arts & Crafts Knitting & Needlecrafts 0 10 20 30 40 50 60 70
  26. 26. News Flash News Flash Tech Shift Happens
  27. 27. Seth Godin on Decisions (June 8, 2011) o Which of these are getting in the way? o You don't know what to do o You don't know how to do it o You don't have the authority or the resources to do it o You're afraid o You believe that money matters most o Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem). o Stuck is a state of mind, and it's curable.
  28. 28. Deer in headlamps slide here.
  29. 29. What Are Libraries Really For? • Community • Learning • Discovery • Progress • Research (Applied and Theoretical) • Cultural & Knowledge Custody • Economic Impact
  30. 30. What Are Librarians For? • Expertise • Relationships • Transformation • Service (not servant) • Vision • Leadership • Economic Impact
  31. 31. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
  32. 32. Columbus, Cabot, Cortes
  33. 33. Magellan Columbus Cook
  34. 34. Questions for Libraries Today: 1. Are our priorities right? 2. Are learning, research, discovery changing materially and what is actually changing? 3. What is the foundation of future library success . . . Books? Meh… 4. What is the role for librarians in the real future (that is not an extension of the past)?
  35. 35. Grocery Stores
  36. 36. Grocery Stores
  37. 37. Grocery Stores
  38. 38. Cookbooks, Chefs . . .
  39. 39. Cookbooks, Chefs . . .
  40. 40. Meals
  41. 41. Let’s chat What is a meal in library end-user or education and learning terms?
  42. 42. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  43. 43. What are your user’s real goals?
  44. 44. Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.
  45. 45. Service Metaphor o Cafeterias o Take Out o Private Dining Rooms o Private Chefs o Variety
  46. 46. Programs What are the components of a program focus? What lifts Libraries beyond our foundations?
  47. 47. You have the tools.
  48. 48. Stop Making it So Hard!
  49. 49. Trans-Literacy: Move beyond reading & PC skills  Reading literacy  News literacy  Numeracy  Technology literacy  Critical literacy  Information literacy  Social literacy  Media literacy  Computer literacy  Adaptive literacy  Web literacy  Research literacy  Content literacy  Academic literacy  Written literacy  Reputation, Etc.
  50. 50. Steal This Idea
  51. 51. E-Learning
  52. 52. List of content farms and general spammy user generated content sites:  Experts Exchange (experts-exchange.com)  All Experts (allexperts.com)  eZine Articles (ezinearticles.com)  Answers (answers.com)  Find Articles (findarticles.com)  Answer Bag (answerbag.com)  FixYa (fixya.com Helium (helium.com)  Articles Base (articlesbase.com)  Hub Pages (hubpages.com)  Ask (ask.com)  InfoBarrel (infobarrel.com)  Associated Content (associatedcontent.com)  Livestrong (livestrong.com)  BizRate (bizrate.com)  Mahalo (mahalo.com)  Buzle (buzzle.com)  Mail Archive (mail-archive.com)  Brothersoft (brothersoft.com)  Question Hub (questionhub.com)  Bytes (bytes.com)  Squidoo (squidoo.com)  ChaCha (chacha.com)  Suite101 (suite101.com)  eFreedom (efreedom.com)  Twenga (twenga.com)  eHow (ehow.com)  WiseGeek (wisegeek.com)  Essortment (essortment.com)  Wonder How To (wonderhowto.com)  Examiner (examiner.com)  Yahoo! Answers (answers.yahoo.com)  Expert Village (expertvillage.com)  Xomba (xomba.com)  )
  53. 53. The nasty facts about Google & Bing and consumer search: SEO / SMO Content Farms Advertiser-driven Geotagging
  54. 54. Strategic Analytics
  55. 55. What We Never Really Knew Before (US/Canada)  27% of our users are under 18.  We often 59% are female.  believe a lot 29% are college students. that isn’t  5% are professors and 6% are teachers. true.  On any given day, 35% of our users are there for the very first time!  Only 29% found the databases via the library website.  59% found what they were looking for on their first search.  72% trusted our content more than Google.  But, 81% still use Google.
  56. 56. 2010 Eduventures Research on Investments  58% of instructors believe that technology in courses positively impacts student engagement.  71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.  71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.  79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.  87% of students believe online libraries and databases have had the most significant impact on their overall learning.  62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.  E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.  44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.  32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)  49% of students believe that online libraries and databases will have the greatest impact on student engagement.  Students are more optimistic about the potential for technology.
  57. 57. What do we need to know?  How do library databases and virtual services compare with other web experiences?  Who are our core virtual users? Are there gaps?  Does learning happen? How about discovery?  What are user expectations for true satisfaction?  How does library search compare to consumer search like Google and retail or government?  How do people find and connect with library virtual services?  Are end users being successful in their POV?  Are they happy? Will they come back? Tell a friend?
  58. 58. Top-Level Benchmarks Gale-Cengage Browse Survey August 01, 2010 - August 31, 2010 90 90 90 89 90 90 90 90 90 88 87 87 85 84 78 77 71 75 76 73 74 74 71 72 72 72 70 70 69 68 65 62 59 59 48 48 41 37 33 30 30 30 30 30 0
  59. 59. Emboldened Librarians hold the key
  60. 60. So how must library strategies change?
  61. 61. The BASICS  Data  Information  Knowledge  Wisdom NOT  Behavior
  62. 62. Death of Reference  Who  What  Where  When  Why  How
  63. 63. How & Why Questions  Now that’s research  The interview is more involved  Transformational not Transactional  Expertise counts  The position and reputation of the delivery professional is key  Expertise is shared mutually  Groups and patterns matter
  64. 64. What does all this mean?  The Article level universe  The Chapter and Paragraph Universe  Integrated with Visuals – graphics and charts  Integrated with ‘video’  Integrated with Sound and Speech  Integrated with social web  Integrated with interaction and not just interactivity  How would you enhance a book?
  65. 65. What is Changing? 1. Evidence-based Reference Strategies 2. Experience-based Portals: The New Commons 3. Personal Service on Steroids 4. Quality Strategies: Consumer vs. Professional Search 5. Social Networks and Recommendations 6. Trans-literacy Strategies 7. People-driven Strategies 8. Curriculum and Research Agenda 9. Service and Programs
  66. 66. Recommendations  Strengthen Your Personal Brand  Reposition the Library and Librarian  Don’t Tie Yourself directly to Collections or Physical Space  Network with Your Users Socially  Measure, Don’t Count  Engage in partnerships  Know  Take Risks
  67. 67. Technology Context  Cloud (SaaS, PaaS, IaaS)  Laptops and Tablets  Mobility / Smartphones  Bandwidth (Wired, WiFi, Whitespace)  Learning Management Systems  Streaming video and audio vs. download  HTML5 and Apps – the battle  Advertising auction models and ‘product’  New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/nations)
  68. 68. Book Challenges  Format Agnosticism  Browsers: IE, Chrome, Firefox, Safari  Devices: Macintosh, PC Desktops & Laptops  Mobile: Laptops, Tablets (iPad, Fire, etc.)  Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)  Container: PDF, ePub, .mobi, Kindle, etc.  Learning Management System: Blackboard / WebCT, D2L, Moodle, Sakai, etc.  Purchasing (Amazon, B&N, Chegg, CengageBrain, Apple Store, University Textbook Store, etc.)
  69. 69. Should we tie users and students to a specific and proprietary device or operating system?
  70. 70. This era will see a Fundamental Reimagining the Book For the present there will be those who resist and the resisters will be the majority.
  71. 71. Reimagine Service Reference and Research
  72. 72. Consider the differences . . .  Computer Commons  Mall  Service Commons  Information Commons  Knowledge Commons  Learning Commons  Science Commons  Centre or Central?  Physical / Virtual Hybrid
  73. 73. Mobility
  74. 74. A 1965 iPhone
  75. 75.  Business Models  Concept of Place - GPS  Concept of “Personal’  Frictionlessness  Virtual Content increases
  76. 76.  Google (Android partners, Motorola acquisition)  Microsoft (Skype acquisition, Windows mobile)  Facebook (post-IPO)  eBay  Apple (iTunes and App Store)  Twitter (& Square)  Research in Motion (as an acquisition target?)  Amazon  Open Source or any company on the fringes that is disruptive as a new player or an acquisition target)
  77. 77.  This is an evolution not a revolution  The REAL revolution was the Internet and the Web.  The hybrid ecology is winning in the near term for operating systems and content formats.  This is good since competition drives innovation.  Engage in critical thinking not raw criticism. Be constructive.  Critical thinking is not part of dogma or religious fervor or fan boy behavior.
  78. 78.  This is an evolution not a revolution  Perfectionism will not move us forward at this juncture.  Really understand the digital divide and remove your economic and social class blinkers  Get over library obsession with statistics and comprehensiveness.  Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
  79. 79.  This is an evolution not a revolution  We need to revisit the concept of preservation, archives, repositories, and conservation.  Check out new publishing models like Flipboard.  Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.
  80. 80. What Would You Attempt If You Knew You Would Not Fail?
  81. 81. A Third Path
  82. 82. Smelly Or Yellow Sex Liquid Appeal?
  83. 83. Considering the Whole Experience
  84. 84. There are no knights on horses in technology.
  85. 85. The VAST majority of library use is virtual and is dwarfed by all information use
  86. 86. ‘Reading’ trumps print books . . .
  87. 87. 7 Learning Styles
  88. 88. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1
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