32. Conclusions Up Front
1. Prioritize Programs not Collections
2. Drive ‘Reference’ with Data and Know Your Top Questions
3. Balance of Physical and Virtual
4. Invest Time in Demographics & Analytics (Measurements
not Stats)
5. Put Technological Tools in Context
6. Build Recreational Reading Away From Effort and Get Real
About the eBook Issue
7. Homework: Deal With It
8. Transliteracy is a Key Opportunity
9. Partnerships are about everything
33. Specific Challenges
1. Setting Priorities and Making Sacrifices
2. Innovation Culture, Pilots and Diffusion
3. Program Hiatuses
4. Backroom and Front Room Balance
5. Alignment with Goals
6. Measuring the Right Stuff
7. Organizational Structure and Governance
8. Investing in HR Development & Cross-training
9. Sacred Cows (desks, books, …)
10. Promotion, Marketing, Communication, Advocacy
36. What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates public libraries from Google/Bing?
38. Why do people ask questions?
Is your library experience conceptually organized around
answers and programs?
Or collections, technology and buildings?
39. Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
40. What are your top 10-20 questions?
What is the service portfolio model
that goes with those?
41. The Baker’s Dozen: 1 Library System’s Top 13
1. Health and Wellness / Community Health / Nutrition / Diet /
Recovery
2. DIY Do It Yourself Activities and Car Repair
3. Genealogy
4. Test prep (SAT, ACT, occupational tests, etc. etc.)
5. Legal Questions (including family law, divorce, adoption, etc)
6. Hobbies, Games and Gardening
7. Local History
8. Consumer reviews (Choosing a car, appliance, etc.)
9. Homework Help (grade school)
10. Technology Skills (software, hardware, web)
11. Government Programs, Services and Taxation
12. Self-help/personal development
13. Careers (jobs, counselling, etc.)
14. Readers Advisory was 14th
42. Top 12 Patron Hobbies
Recreational Reading
Cooking & Recipes
Computers
Movies & Film
Exercise, Cycling & Walking
Traveling, Tourism & Vacations
Top Hobbies?
Music
Top Homework Questions?
Pets Top Travel Destinations?
Gardening
What do you know?
Television Shows
Arts & Crafts
Knitting & Needlecrafts
0 10 20 30 40 50 60 70
44. Seth Godin on Decisions (June 8, 2011)
o Which of these are getting in the way?
o You don't know what to do
o You don't know how to do it
o You don't have the authority or the resources to do it
o You're afraid
o You believe that money matters most
o Once you figure out what's getting in the way, it's far
easier to find the answer (or decide to work on a
different problem).
o Stuck is a state of mind, and it's curable.
47. What Are Libraries Really For?
• Community
• Learning
• Discovery
• Progress
• Research (Applied and Theoretical)
• Cultural & Knowledge Custody
• Economic Impact
48. What Are Librarians For?
• Expertise
• Relationships
• Transformation
• Service (not servant)
• Vision
• Leadership
• Economic Impact
49. Columbus, Cook, Magellan and Libraries:
Searching for the corners of the earth, the edge of the
oceans and discovering dragons ...
53. Questions for Libraries Today:
1. Are our priorities right?
2. Are learning, research, discovery changing
materially and what is actually changing?
3. What is the foundation of future library
success . . . Books? Meh…
4. What is the role for librarians in the real
future (that is not an extension of the past)?
66. Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the
critical connections between
information , knowledge and learning.
83. What We Never Really Knew Before (US/Canada)
27% of our users are under 18.
We often 59% are female.
believe a lot
29% are college students.
that isn’t
5% are professors and 6% are teachers.
true.
On any given day, 35% of our users are there for the very
first time!
Only 29% found the databases via the library website.
59% found what they were looking for on their first search.
72% trusted our content more than Google.
But, 81% still use Google.
84. 2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement.
71% of instructors that rated student engagement levels as “high” as a result of using technology
in courses.
71% of students who are employed full-time and 77% of students who are employed part-time
prefer more technology-based tools in the classroom.
79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools.
87% of students believe online libraries and databases have had the most significant impact on
their overall learning.
62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures.
E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals.
44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement.
32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%)
49% of students believe that online libraries and databases will have the greatest impact on
student engagement.
Students are more optimistic about the potential for technology.
85.
86. What do we need to know?
How do library databases and virtual services
compare with other web experiences?
Who are our core virtual users? Are there gaps?
Does learning happen? How about discovery?
What are user expectations for true satisfaction?
How does library search compare to consumer
search like Google and retail or government?
How do people find and connect with library virtual
services?
Are end users being successful in their POV?
Are they happy? Will they come back? Tell a friend?
92. How & Why Questions
Now that’s research
The interview is more involved
Transformational not Transactional
Expertise counts
The position and reputation of the delivery
professional is key
Expertise is shared mutually
Groups and patterns matter
93. What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Integrated with Visuals – graphics and charts
Integrated with ‘video’
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just
interactivity
How would you enhance a book?
94. What is Changing?
1. Evidence-based Reference Strategies
2. Experience-based Portals: The New Commons
3. Personal Service on Steroids
4. Quality Strategies: Consumer vs. Professional
Search
5. Social Networks and Recommendations
6. Trans-literacy Strategies
7. People-driven Strategies
8. Curriculum and Research Agenda
9. Service and Programs
95. Recommendations
Strengthen Your Personal Brand
Reposition the Library and Librarian
Don’t Tie Yourself directly to Collections or
Physical Space
Network with Your Users Socially
Measure, Don’t Count
Engage in partnerships
Know
Take Risks
96. Technology Context
Cloud (SaaS, PaaS, IaaS)
Laptops and Tablets
Mobility / Smartphones
Bandwidth (Wired, WiFi, Whitespace)
Learning Management Systems
Streaming video and audio vs. download
HTML5 and Apps – the battle
Advertising auction models and ‘product’
New(ish) Players (Amazon, Apple, G, B&N, Uni’s,
states/provinces/nations)
97. Book Challenges
Format Agnosticism
Browsers: IE, Chrome, Firefox, Safari
Devices: Macintosh, PC Desktops & Laptops
Mobile: Laptops, Tablets (iPad, Fire, etc.)
Mobile: Smartphones (iPhone, Blackberry,
Android, Windows, etc.)
Container: PDF, ePub, .mobi, Kindle, etc.
Learning Management System: Blackboard /
WebCT, D2L, Moodle, Sakai, etc.
Purchasing (Amazon, B&N, Chegg, CengageBrain,
Apple Store, University Textbook Store, etc.)
98. Should we tie users and students to a
specific and proprietary device or
operating system?
99. This era will see a Fundamental
Reimagining the Book
For the present there will be those who
resist and the resisters will be the
majority.
107. Business Models
Concept of Place - GPS
Concept of “Personal’
Frictionlessness
Virtual Content increases
108. Google (Android partners, Motorola acquisition)
Microsoft (Skype acquisition, Windows mobile)
Facebook (post-IPO)
eBay
Apple (iTunes and App Store)
Twitter (& Square)
Research in Motion (as an acquisition target?)
Amazon
Open Source or any company on the fringes
that is disruptive as a new player or an
acquisition target)
109.
110. This is an evolution not a revolution
The REAL revolution was the Internet and the Web.
The hybrid ecology is winning in the near term for
operating systems and content formats.
This is good since competition drives innovation.
Engage in critical thinking not raw criticism. Be
constructive.
Critical thinking is not part of dogma or religious fervor
or fan boy behavior.
111. This is an evolution not a revolution
Perfectionism will not move us forward at this
juncture.
Really understand the digital divide and remove your
economic and social class blinkers
Get over library obsession with statistics and
comprehensiveness.
Get excellent at real measurements, sampling and
understanding impact and satisfaction.
(Analytics, Foresee, Pew)
112. This is an evolution not a revolution
We need to revisit the concept of
preservation, archives, repositories, and
conservation.
Check out new publishing models like
Flipboard.
Watch for emerging book enhancements and
other features that will challenge library
metadata, selection policies, and collection
development.