Presentation for the Japan SLA and ICoASL Conference on Feb. 10, 2011.

1. Using Technologies Strategically: A Special Librarians Guide Stephen Abram, MLS International Conference of Asian Special Libraries Japan Special Libraries Association Tokyo, Japan, Feb. 10, 2011

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5. What is an information science strategy?

6. Welcome Questions for Today: What is strategy? Why do we need to be strategic? About what do we need to be strategic? How should we respond?

7. What is strategy? “Strategy is the intentional response to change and changing conditions.”

9. An opportunity?

10. Chaos?

11. A constant condition?

12. Inevitable?

14. Very Big Secret The Elephant in the Room

15. Change can happen very fast

16. 6 Things Are Changing Fast Books & Media Behaviour: Users, Decision-makers, Learners, Students, Scholars, Researchers, Teachers, Professors, Cardholders, Users, Members, Patrons, Clients, Customers Mobile Search, Content Farms, Analytics The History of Unintended Consequences & Unpredictability

17. “Strategy is a Choice. . . To be a victim and feel these changes are fated and blamestorm OR Create the future we need and take collective responsibility for the conversation and development of the future.” Find Reasons not Excuses.

18. Emboldened Librarians hold the key

19. GOOG

20. News Flash “The Internet and technology have now progressed to their infancy”

21. Your Strategic Challenge “To plan for adaptation to change on your own and on your organizational level.”

22. People

25. 59% are female.

26. 29% are college students.

27. 5% are professors and 6% are teachers.

28. On any given day, 35% of our users are there for the very first time!

29. Only 29% found the databases via the library website.

30. 59% found what they were looking for on their first search.

31. 72% trusted our content more than what they found on Google.

33. Increased educational attainment & engagement

34. eBooks outsell hard cover books and now outsell paperbacks

35. Some libraries are crediting most cardholder growth to e-book accessibility

36. Personal device proliferation

37. Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…)

39. Gaming too. . . Mothers in their 30’s

40. In the U.S. 60% of Internet users have Facebook accounts. In Japan, only 2% of Internet users have Facebook accounts and services like Mixi, Gree and Mobage-town are 10 times as big. (Privacy?)

41. Social networks fastest growing populations are seniors and will be more international and less urban and English.

46. Brain & Developmental Changes

47. Eye Movement Changes

48. Massive Behavioural Changes

49. Major Decline in Crime Rates – 65%+

51. Has the future changed?Has our future changed?

53. COWS, etc.

58. fMRI and The Brain

59. Cloning

60. Trucking and GPS

61. Wind and other energy

62. Nanotechnology

63. Robotics

64. Massive Book Digitization

65. Music

66. Translation

67. Streaming Media

69. A 1965 iPhone

70. E-Learning

71. Books

73. Can we frame the e-book issue so that it can be addressed rationally?

74. MindMap: What is a book? Reading Learning Pedagogy Scaffolds Research Exploration Reference Engagement Enjoyment Evaluation Reading

75. Books

76. Fiction

77. Non-Fiction

78. Encyclopedia

79. Reference

80. Directories

81. Dictionaries

82. Textbooks

83. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

84. Formats have died before.

91. The Chapter and Paragraph Universe

92. Integrated with Visuals – graphics and charts

93. Integrated with ‘video’

94. Integrated with Sound and Speech

95. Integrated with social web

96. Integrated with interaction and not just interactivity

101. Kobo, Nook, Kindle, iPad, Sony, etc. . . .

104. Search

106. Social Media Optimization

107. Content Farms

108. Advertising

110. download3k.com

111. petitionspot.com

112. thefreedictionary.com

113. networkedblogs.com

114. buzzillions.com

115. shopwiki.com

116. wowxos.com

121. KnowledgePortals

127. StrategicAnalytics

129. Who are our core virtual users? Are there gaps?

130. Does learning happen?

131. What are user expectations for true satisfaction?

132. How does library search compare to consumer search like Google and retail or government?

133. How do people find and connect with library virtual services?

134. Are end users being successful in their POV?

136. The power of libraries

138. It Takes A Team: Work Together & Pick Each Other Up

139. Stephen Abram, MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1