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Crosby social media tools v2
1. SOCIAL MEDIA TOOLS:
CHOOSING THE RIGHT ONES FOR
YOUR AUDIENCE
Connie Crosby, MA, MLS - @conniecrosby
Social Media & Public Libraries
Toronto, Monday, October 3, 2016
5. • Focus today on public tools
• Social intranets
• More work to implement internally!
PUBLIC VS. INTERNAL
6. • Currently on Version 4.0
• Originally developed in 2008
by futurist Brian Solis
• Visual map of the social media
landscape
• Available as a graphic and poster
https://conversationprism.com
THE CONVERSATION PRISM
9. • Flexible platform for wide range of
uses
• Can serve as website
• Good SEO
• Hosts a range of media
• Platform for thought leadership
• Enables comments
• Encourages multiple viewpoints
BLOGGING
12. • Twitter
• Short posts
• Added media (images, video)
• #Hashtags
• @Mentions
MICROBLOGGING
13.
14.
15. • Easily edited webpages
• “Crowd sourcing” content
• History of edits allows for roll-back to
previous versions
• Pages can be ”locked down”
• Encourage consensus
WIKIS
34. • Where is your audience online?
• Enter the conversation
• Provide relevant content
• Build communities
• Engage with influencers
• Respond positively
• Community manager role
ENGAGE
35. • Groundswell, 2nd
ed, 2011
•By Charlene Li & Josh Bernoff
•Forrester Research
• Social Technographics Ladder
http://www.slideshare.net/jbernoff/social-technographics-defin
ENGAGEMENT LADDER
36.
37. • Forrester’s Social Technographics 2016
• U.S. (and Canadian?)
• available $$
• Insights West Canadian Social Media
Monitor - see their 2016 report:
http://www.insightswest.com/news/brands-find-
it-hard-to-get-in-on-the-social-media-
conversation/
• Other research
• Develop your own
DEMOGRAPHICS
38. • What are people saying about your
library?
• What do they think about your library?
• What do they like or dislike about your
resources and services?
• Are they making suggestions for
improving resources and services?
• Can they connect you to potential
community members or advocate on
your behalf?
• Is there an opportunity to provide
relevant content?
• How are their preferences changing?
WHAT TO LISTEN FOR
40. • Started at the Charlotte Mecklenburg
Library
• Adopted by many organizations as a
model for bite-sized learning
• 10 Self-guided modules covering a
range of tools and tasks in social
media
• Uses wiki space or blog as platform
• Some use a reward for completion to
encourage staff to start
• Those that use a reward see more
people start but lower percentage
complete the program than those
without rewards
• https://en.wikipedia.org/wiki/23_Things
23 THINGS