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SOCIAL MEDIA TOOLS:
CHOOSING THE RIGHT ONES FOR
YOUR AUDIENCE
Connie Crosby, MA, MLS - @conniecrosby
Social Media & Public...
SOCIAL MEDIA TOOLS
Audience Engagement
Selected Tools
Introduction to the Ecosystem
section
INTRODUCTION TO THE ECOSYSTEM
• Social Networking
• Social Media
• Digital
• Mobile
SOME TERMINOLOGY
• Focus today on public tools
• Social intranets
• More work to implement internally!
PUBLIC VS. INTERNAL
• Currently on Version 4.0
• Originally developed in 2008
by futurist Brian Solis
• Visual map of the social media
landsca...
section
SELECTED TOOLS
• Flexible platform for wide range of
uses
• Can serve as website
• Good SEO
• Hosts a range of media
• Platform for thoug...
• WordPress (.com and .org)
• Blogger
• Squarespace
• Plugins
• Templates / themes
BLOGGING TOOLS
• Twitter
• Short posts
• Added media (images, video)
• #Hashtags
• @Mentions
MICROBLOGGING
• Easily edited webpages
• “Crowd sourcing” content
• History of edits allows for roll-back to
previous versions
• Pages c...
• Wikispaces
• PBWorks
• MediaWiki
WIKI TOOLS
• Photos & graphics
•Instagram
•Snapchat
•Picasa
•Flickr
• Pinning
•Pinterest
•Mint
• Infographics
IMAGES
• YouTube
• Vimeo
• Livestreaming – e.g. Facebook
VIDEO
• Podcasts
• Music
• Sounds
AUDIO
iTunes
Google Play
• Copyright
• Open Source
• Creative Commons
• Royalty free
• Podsafe music
COPYRIGHT & ALTERNATIVES
• Facebook
• LinkedIn
• WhatsApp
• Reddit
• Google+
• …and many more
COMMUNITIES
section
AUDIENCE ENGAGEMENT
• Where is your audience online?
• Enter the conversation
• Provide relevant content
• Build communities
• Engage with inf...
• Groundswell, 2nd
ed, 2011
•By Charlene Li & Josh Bernoff
•Forrester Research
• Social Technographics Ladder
http://www.s...
• Forrester’s Social Technographics 2016
• U.S. (and Canadian?)
• available $$
• Insights West Canadian Social Media
Monit...
• What are people saying about your
library?
• What do they think about your library?
• What do they like or dislike about...
section
BUILDING STAFF CAPACITY:
23 THINGS
• Started at the Charlotte Mecklenburg
Library
• Adopted by many organizations as a
model for bite-sized learning
• 10 Sel...
LEARN
OBJECTIVES
GOVERNANCE
DEFINE
ACTIVITIES
DEVELOP
CAPABILITIES
MEASURE
ENGAGE
LISTEN
LEARN
OBJECTIVES
GOVERNANCE
DEFIN...
• Blog
• Facebook
• YouTube
• Twitter
• Instagram
….............what would you choose?
GETTING STARTED
Thank you!
Connie Crosby
@conniecrosby / conniecrosby@gmail.com
With content from
Daniel P. Lee
@yankeeincanada
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
Crosby   social media tools v2
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Social media symposium

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Crosby social media tools v2

  1. 1. SOCIAL MEDIA TOOLS: CHOOSING THE RIGHT ONES FOR YOUR AUDIENCE Connie Crosby, MA, MLS - @conniecrosby Social Media & Public Libraries Toronto, Monday, October 3, 2016
  2. 2. SOCIAL MEDIA TOOLS Audience Engagement Selected Tools Introduction to the Ecosystem
  3. 3. section INTRODUCTION TO THE ECOSYSTEM
  4. 4. • Social Networking • Social Media • Digital • Mobile SOME TERMINOLOGY
  5. 5. • Focus today on public tools • Social intranets • More work to implement internally! PUBLIC VS. INTERNAL
  6. 6. • Currently on Version 4.0 • Originally developed in 2008 by futurist Brian Solis • Visual map of the social media landscape • Available as a graphic and poster https://conversationprism.com THE CONVERSATION PRISM
  7. 7. section SELECTED TOOLS
  8. 8. • Flexible platform for wide range of uses • Can serve as website • Good SEO • Hosts a range of media • Platform for thought leadership • Enables comments • Encourages multiple viewpoints BLOGGING
  9. 9. • WordPress (.com and .org) • Blogger • Squarespace • Plugins • Templates / themes BLOGGING TOOLS
  10. 10. • Twitter • Short posts • Added media (images, video) • #Hashtags • @Mentions MICROBLOGGING
  11. 11. • Easily edited webpages • “Crowd sourcing” content • History of edits allows for roll-back to previous versions • Pages can be ”locked down” • Encourage consensus WIKIS
  12. 12. • Wikispaces • PBWorks • MediaWiki WIKI TOOLS
  13. 13. • Photos & graphics •Instagram •Snapchat •Picasa •Flickr • Pinning •Pinterest •Mint • Infographics IMAGES
  14. 14. • YouTube • Vimeo • Livestreaming – e.g. Facebook VIDEO
  15. 15. • Podcasts • Music • Sounds AUDIO
  16. 16. iTunes
  17. 17. Google Play
  18. 18. • Copyright • Open Source • Creative Commons • Royalty free • Podsafe music COPYRIGHT & ALTERNATIVES
  19. 19. • Facebook • LinkedIn • WhatsApp • Reddit • Google+ • …and many more COMMUNITIES
  20. 20. section AUDIENCE ENGAGEMENT
  21. 21. • Where is your audience online? • Enter the conversation • Provide relevant content • Build communities • Engage with influencers • Respond positively • Community manager role ENGAGE
  22. 22. • Groundswell, 2nd ed, 2011 •By Charlene Li & Josh Bernoff •Forrester Research • Social Technographics Ladder http://www.slideshare.net/jbernoff/social-technographics-defin ENGAGEMENT LADDER
  23. 23. • Forrester’s Social Technographics 2016 • U.S. (and Canadian?) • available $$ • Insights West Canadian Social Media Monitor - see their 2016 report: http://www.insightswest.com/news/brands-find- it-hard-to-get-in-on-the-social-media- conversation/ • Other research • Develop your own DEMOGRAPHICS
  24. 24. • What are people saying about your library? • What do they think about your library? • What do they like or dislike about your resources and services? • Are they making suggestions for improving resources and services? • Can they connect you to potential community members or advocate on your behalf? • Is there an opportunity to provide relevant content? • How are their preferences changing? WHAT TO LISTEN FOR
  25. 25. section BUILDING STAFF CAPACITY: 23 THINGS
  26. 26. • Started at the Charlotte Mecklenburg Library • Adopted by many organizations as a model for bite-sized learning • 10 Self-guided modules covering a range of tools and tasks in social media • Uses wiki space or blog as platform • Some use a reward for completion to encourage staff to start • Those that use a reward see more people start but lower percentage complete the program than those without rewards • https://en.wikipedia.org/wiki/23_Things 23 THINGS
  27. 27. LEARN OBJECTIVES GOVERNANCE DEFINE ACTIVITIES DEVELOP CAPABILITIES MEASURE ENGAGE LISTEN LEARN OBJECTIVES GOVERNANCE DEFINE ACTIVITIES DEVELOP CAPABILITIES MEASURE ENGAGE LISTEN
  28. 28. • Blog • Facebook • YouTube • Twitter • Instagram ….............what would you choose? GETTING STARTED
  29. 29. Thank you! Connie Crosby @conniecrosby / conniecrosby@gmail.com With content from Daniel P. Lee @yankeeincanada

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