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Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning ALA Public Relations Forum ALA in DC - June 27, 2010 PR Forum: Next Practices in Communication @ your library

These slides will also be available at Stephen’s Lighthouse blog Change and Challenges

Is Your Library an Event? What experiences are you promoting? What’s the benefit?

18 PR Tools for Libraries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A

ASK YOURSELF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Tricks You Can Do Right Away ,[object Object],[object Object]

7 Tricks You Can Do Right Away ,[object Object],[object Object],[object Object]

7 Tricks You Can Do Right Away ,[object Object],[object Object],[object Object],[object Object]

What We Never Knew Before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Driving User to the Library ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The thing about success, is that it’s not about things. Or 2.0 Technology

Are we going to a totally build it yourself world? Imagine IKEA merging with GM...

Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams. Help them build it.

OK – What is happening that will change everything?

“ The Internet has now progressed to its infancy”

Google Books Settlement LIBRARIES COMPETE

Google Editions: Bookstore LIBRARIES COMPETE

SEO: Search Engine Optimization SMO: Social Media Optimization LIBRARIES COMPETE

Top 10 Ways to Drive People to the Library Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transmogrifying Containers LIBRARIES COMPETE

The Cloud …printing …software …storage LIBRARIES COMPETE

The Article Economy++ Format Agnosticism LIBRARIES COMPETE

The Yahoo!/Bing iPhone, Facebook Migration LIBRARIES COMPETE

Devices like iPads, Kobo, Kindles, eDGe, and Mobile LIBRARIES COMPETE

Supporting the 21 st Century book experience?

Kobo, iPad, Amazon, Apple, iPDF, etc. . . .

The Experience LIBRARIES COMPETE

Context is King , not Content. Curation and Contact Rule

Community Networks The Social Life of Information Stories

Trans-Literacy Move beyond reading & PC skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

These are exciting times. Choose between achieving a dynamic and exciting future vision or longing for a nostalgic past.

Stephen Abram, MLS, FSLA VP strategic partnerships and markets Gale Cengage Learning Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Twitter: sabram

Ala pr2010

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