2. Google Mobile Assistant - App for Google Services
Goals
1. Promote discovery.
2. Just in time, just enough content.
3. Be a good friend, Improve the campus UX
4. Easy (data entry free?) transactions
5. Maps & wayfinding parity with Google Maps
3. Googler User Research - App for Google Services
Many services for users will be
in proximity of the thing
(meeting) that they just got out
of and the next thing they need
to be at. Lunch?
Profile + Time + Location +
services near by.
In Between the Cards REWS
points of interest and services.
In Between the Cards
4. Googler User Research - App for Google Services
Location + Behavior + Propensity?
User created profiles through
Progressive Engagement.
Low friction questions. Ask the
user one thing at a time to help
enhance their user profile.
Varying degrees of answers lets
users be less black and white
about preferences
Yes = Give me more of this
Later = give me less of this
No = Not interested
Profile Creation
5. Googler User Research - App for Google Services
Promote Discovery
Promote Discovery
Where relevant, make
suggestions for users based
on what we know about the
user from other Google
products. This may include
services that they did not
even know are available to
them.
Gmail
Calendar
Exercise
Cafe
Events
6. Googler User Research - App for Google Services
Easy Transactions
In the moment
transactions
Give the user enough
information to make
decisions in the moment.
Googlers don’t have to go to
another app or to desktop
applications to check
balances, calendar openings
or to enter payment data.
