1. ONLINE
PERSONAL
BRANDING
SETTING YOURSELF APART
IN A SATURATED MARKET
STEPHANIE FUSCO // STEPHANIEFUSCO.COM

2. WHY
BOTHER
WITH A
PERSONAL
BRAND?

3. STAND OUT…
IN A GOOD WAY
75% of HR departments research
a potential hire online
Source: http://money.usnews.com/

4. WALK THE TALK
Your personal brand is the first
page in your professional
portfolio. Make it count.

5. THOUGHT LEADERSHIP:
TRUST IS CURRENCY
90% of people trust recommendations
from their friends over advertising
Source: http://venturebeat.com/2011/03/23/social-e-commerce/

6. H T
O O
BUILD
W
YOUR
PERSONAL
BRAND

7. TAKE NOTES
Take stock of what’s
already out there on the
Internet
GOOGLE YOURSELF
 What would you like to
promote?
 What do you wish
didn’t exist?

8. START FRESH
Now is the time to give
yourself a clean slate.
ADJUST YOUR
PRIVACY SETTINGS
 Decide what will be
public and what will be
private.
 Create lists on
Facebook to help with
privacy
CLEAN UP YOUR
PHOTOS
 Delete or hide anything
you’re unsure of

9. CLAIM YOUR NAME
Safeguard your identity
MAKE YOURSELF
EASY TO FIND
 Have the same username
across all platforms
 Claim your name using
www.namechk.com
BUY YOUR URL
 It’s the most valuable
thing you have online.
Own it.

10. BE CONSISTENT
The best brands are easily
recognizable.
GET A GOOD
HEADSHOT
 Put your best face
forward with your avatar
 Keep it the same across
platforms
Bonus: PICK A
COLOUR
 Align yourself with a
colour scheme to make
yourself easy to spot

11. CREATE CONTENT
Now that you have a
platform, use it
GET ACTIVE
 Pick a platform & stick to
it
 You don’t have to be an
expert in everything, but
dabble
CREATE A HUB
 Redirect your URL to a
service like About.me or
Flavors.me

12. BE AUTHENTIC
The number one rule of
social media is to be
yourself
PEOPLE CAN SPOT A
FAKE
 Being yourself will help
you build relationships
and a network
 Take it offline: if you
aren’t authentic online,
the relationship likely
won’t translate in real life

13. KEEP IT CLEAN
Everyone is Googling you:
Your mom, your boss, your
clients.
THE INTERNET IS
FOREVER
 Google doesn’t forget
 Remember: even with a
disclaimer, you still
represent your client
(current and future)
online

14. LISTEN
More than anything, your
brand is what other people
are saying about you
SET UP LISTENING
STATIONS
 Start with:
Twitter/Tweetdeck,
GoogleAlerts
MEASURE YOUR
INFLUENCE
 Klout, TweetLevel,
PeerIndex, Kred
 None are perfect, but
they’re the only measure
we have

15. LET’S KEEP IN TOUCH
@stephaniefusco
www.stephaniefusco.com
StephanieFuscoPR@gmail.com
All photos via Flickr & WeHeartIt.com