Unhealthy food decisions are typically made due to lack of money, time, or knowledge as to what is near. Many people may pick fast food options that are not healthy, which over time, presents health issues the city later will need to handle. We want to solve this issue by creating a product to help people find affordable and healthy food nearby. Within the NYC BigApps contest, we've created a healthy food venue database (groceries, farmers markets, etc.), as well as the location-aware web application "Healthy Food Compass", which both serves personal information to the user and operates as data collector tool (crowd-sourcing). Current Prototype: http://www.healthyfoodcompass.com Our application receives the user's geolocation, and gives food venue options to the user. Once the end user decides, they are able to find out more information (accessibility, EBT acceptance, etc.). The user is able to see location popularity, as well as average reported prices of typical foodstuffs (apple, bananas, etc.) so consumers are able to gut-check the average cost of the products. This is a mobile web app, and is built so that additional featuresets may be added later. Additional featuresets could include: accessibility in particular healthy food venues; a responsive mobile/desktop web app; multiple language capabilities; generated content to incentivize excitement of healthy foods, or our data trends found within the app; integration with Instagram to show user-generated pictures; etc. We are not simply aggregating data - we are also generating data. Crowd-sourced data regarding real-life price points will be integrated with an API, taking the SNAP database and NYC farmers' market/greenmarket databases for geolocation targets, and crossing it with contextual information from Foursquare for each geolocation target (opening hours, popularity, etc.). We can also provide feedback to improve food venue databases.

1. HEALTHY FOOD COMPASS
HEALTHY FOOD COMPASS
Stephan Alber // Wilkins Fernandez // Sara Tabor

2. WHY DO PEOPLE NOT
EAT HEALTHY?
HEALTHY FOOD COMPASS

3. McDonald’s vs.
Whole Foods Market
HEALTHY FOOD COMPASS

4. HOW DO WE MAKE DECISIONS?
TIME INFORMATION
(“BRANDING”)
PRICEACCESS
HEALTHY FOOD COMPASS

5. The Product:
“FIND INEXPENSIVE
HEALTHY FOOD”
HEALTHY FOOD COMPASS

6. PRICE
SCORED
VENUE
MAP
HEALTHY FOOD COMPASShealthyfoodcompass.com

7. CONTRIBUTION
FIRST
HEALTHY FOOD COMPASShealthyfoodcompass.com

8. THE
APPLE
INDEX
HEALTHY FOOD COMPASShealthyfoodcompass.com

9. GAMIFICATION
MOTIVATION
ESTEEM
HEALTHY FOOD COMPASShealthyfoodcompass.com

10. OPEN DATA
CROWD-
SOURCING
APIs
HEALTHY FOOD COMPASShealthyfoodcompass.com

11. The HEALTHY FOOD COMPASS
will help you to ...
1. BE FASTER > TIME
2. GET WHAT YOU NEED > ACCESS
3. FIND SOMETHING NEW > INFORMATION
4. SAVE MONEY > PRICE
HEALTHY FOOD COMPASS

12. Go To Market Strategy
START SMALL & SIMPLE
HEALTHY FOOD COMPASS

13. GROW
- Create Partnerships (ex. “Health Bucks”)
- Improve Price Index (More Products)
- More Data Sources
...
HEALTHY FOOD COMPASS

14. “WHAT’S YOUR
BUSINESS MODEL?”
HEALTHY FOOD COMPASS

15. What We Eventually Build:
GAMIFIED CITIZEN
SCIENCE TOOL
HEALTHY FOOD COMPASS

16. SNAP VENUES
IN NYC
CARTODB/MAPBOX
HEALTHY FOOD COMPASS

17. SNAP VENUES
IN BROOKLYN
CARTODB/MAPBOX
HEALTHY FOOD COMPASS

18. B2B TARGET AUDIENCE
Cities & Their Institutions
(ex. Department of Health)
HEALTHY FOOD COMPASS

19. THE VALUE
New Data Sources
for Decision Making
and Problem Solving
HEALTHY FOOD COMPASS

20. THE POTENTIAL
Use the Technology
in Different Fields & Cities
HEALTHY FOOD COMPASS

21. HEALTHY FOOD COMPASS
TRY THE PROTOTYPE!
healthyfoodcompass.com
Attention: Prototype with Test Data