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Mkt4007 7
1.
Societal Impact of
Marketing Communications MKT4007
2.
3.
The problem Marketing
Materialism False Wants “Cultural Pollution” Political Power No Social Goods
4.
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7.
8.
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10.
11.
12.
Remember... You
13.
The “tricky triangle”
Society & Welfare Company & Profit Consumers’ Wants
14.
Product Classification Consumer
Benefit Consumer Satisfaction Low High High Pleasing Products Deficient Products Desirable Products Salutary Products
15.