Discover a wide variety of fantastic kids designer clothes for girls and boys in sizes newborn to age 14! Burberry, Ralph Lauren, Little Marc Jacobs. Pre-order now!!
3. SPRING/SUMMER 2010
WElcoME to oUR
MoSt ExcItING
collEctIoN EvER
Our buying team have been busy sourcing some of the most
coveted names in fashion for the new season and we are
immensely proud to introduce an array of gorgeous luxury
labels.
Chloé joins us this summer with an elegant collection just for
the fashionistas. Little Marc Jacobs present chic stylish wears
for both girls and boys alongside super slick sport-luxe from
DKNY and grown-up tailoring from Hugo Boss. Exclusively
for babies, is the infamous range from Fendi and be sure to
keep an eye out for US talent, Bonnie Young, who creates
exquisite handmade pieces that are truly one of a kind.
With bursts of cool neon brights and funky sunny prints, our
Spring/Summer 2010 collection is jam-packed full of fun. We
kick-start the season by introducing our favourite looks, a hard
task with over 35 brands to choose from. Turn the page to see
our beautiful exclusive photoshoot.
Remember, everything you see here you can pre-order;
this is something we run successfully each season. Simply
call us on +44 (0) 207 384 1505 or alternatively, email
enquiries@alexandalexa.com to make a purchase.
We look forward to welcoming you online very soon.
Founders of AlexandAlexa.com
www.alexandalexa.com / +44 (0) 207 384 1505 3
4. cool
SUMMER
We give you something to shout
about this season, With dazzling
ranges from the most coveted
names in fashion. from beach house
to urban jungle, these luxurious
Wears Will see them through the
summer in style.
4 www.alexandalexa.com / +44 (0) 207 384 1505
5. Denim Baggy Fit Dungarees £165
Navy Heart Tee £65
Denim Changing Bag £540
All by D&G Junior
See full collection: Girls Page 77 / Boys Page 99
www.alexandalexa.com / +44 (0) 207 384 1505 5
6. Liberty Print Dress £107.50
Silk Pink Dress £221
Blue Cardigan £81
and Headband (worn as bracelet) £32.50
All by Cacharel
See full collection: Babies Page 46-47 / Girls Page 66-67
6 www.alexandalexa.com / +44 (0) 207 384 1505
7. cAcHAREl
TradiTional liberTy prinTs are
brighTened wiTh bold bursTs
of hoT coral and ice blue
a&a eXclusiVe
www.alexandalexa.com / +44 (0) 207 384 1505 7
8. New to A&A
Grey Suit Jacket £107.50
Suit Shorts (to match) £67
Orange Round Neck Knit £54
White Poplin Shirt £52
and Black Tie £47
White Jacket £97
Fuchsia Pink Polo £29
and Blue Skinny Jeans £89
All by Hugo Boss
See full collection:
Boys Page 106-107
8 www.alexandalexa.com / +44 (0) 207 384 1505
9. HUGo BoSS
The masTers of Tailoring apply
Their eXperTise To This grown-up
children’s collecTion
new To a&a
www.alexandalexa.com / +44 (0) 207 384 1505 9
10. cHloÉ
make like a supermodel
in These gorgeous eleganT
cuTs and sofT pasTel hues
new To a&a
10 www.alexandalexa.com / +44 (0) 207 384 1505
11. Yellow Cotton Trench £191.50
Pink Trim White Dress £98.50
Creamy Pink Sunglasses £139
All by Chloé
See full collection: Girls Page 72-73
www.alexandalexa.com / +44 (0) 207 384 1505 11
12. ‘Little Marc Jacobs’ Pink Print Blue Dress £77
Yellow Check Bloomers £56
Straw Fedora £26
All by Little Marc Jacobs
See full collection: Girls Page 84-85
12 www.alexandalexa.com / +44 (0) 207 384 1505
13. Orange Totem Pole Tee £35
Dark Wash Slim Fit Jeans £75
All by Little Marc Jacobs
See full collection: Boys Page 110-111
lIttlE MARc JAcoBS
funky prinTs and cheeky deTails
are sure To bring a smile To your face
new To a&a
www.alexandalexa.com / +44 (0) 207 384 1505 13
14. Lemon Hooded Sweatshirt £61
Grey Check White Shorts £53
All by Calvin Klein
See full collection: Boys Page 98
cAlvIN KlEIN
The slick american brand brings
us high-end urban cool wiTh neon
hoodies and unique denim
14 www.alexandalexa.com / +44 (0) 207 384 1505
15. Denim Dress £64, White Multi Print Tee £46
All by Calvin Klein
See full collection: Girls Page 68-69
www.alexandalexa.com / +44 (0) 207 384 1505 15
16. Lagoon Blue Track Top £82
Lagoon Blue Cropped Shorts £61
Juicy Crown White T-Shirt £43
Glitter Heart Pendant Necklace £78.50
Cupcake Pendant Necklace £51.50
Gold Chunky Charm Necklace £62
All by Juicy Couture
See full collection:
Babies Page 54-55 / Girls Page 82-83
16 www.alexandalexa.com / +44 (0) 207 384 1505
17. JUIcY coUtURE
proVes bold is beauTiful wiTh
playful summery brighTs and
chunky jewels
www.alexandalexa.com / +44 (0) 207 384 1505 17
18. Skull Splodge Grey Tee £24
‘Dixie Dean’ Blue Striped
Trousers £47.50
All by No Added Sugar
See full collection:
Babies Page 56-57 / Boys Page 114
No ADDED SUGAR
do whaT They do besT wiTh funky
prinTs in kid-proof fabrics
18 www.alexandalexa.com / +44 (0) 207 384 1505
19. Floral Blue Tea Dress £65
By No Added Sugar
See full collection:
Babies Page 56-57 / Girls Page 88
www.alexandalexa.com / +44 (0) 207 384 1505 19
20. Above from left to right:
Off White Leather Jacket £376.50
Red And Cream Stripe
Circus Tee £59.50
Denim Mini Skirt £117.50
All by Galliano
See full collection:
Girls Page 80-81 / Boys Page 102-103
JoHN GAllIANo
Take us To The circus wiTh
This seriously cool sTyle
20 www.alexandalexa.com / +44 (0) 207 384 1505
23. toRRES
no need To raid mum’s dress
up boX wiTh These picTure
perfecT pieces
new To a&a
Lilac Polka Dot Dress £85
By Torres
See full collection: Girls Page 93
www.alexandalexa.com / +44 (0) 207 384 1505 23
24. Red And White Gingham Print Top £51.50
Purple Skinny Jeans £58.50
All by DKNY
See full collection: Girls Page 76
24 www.alexandalexa.com / +44 (0) 207 384 1505
25. White Jacket With
Green Trim £90
White Tee With Graphic
Box Print £32.50
Dark Wash Jeans £67
All by DKNY
See full collection:
Boys Page 110
DKNY
urban cool meeTs sporTs
luXe wiTh This funky range
new To a&a
www.alexandalexa.com / +44 (0) 207 384 1505 25
26. Missie Lemon Cami £38.50
Missie Star Shorts £38.50
All by Munster
MUNStER
The aussie brand sTick To Their
rooTs wiTh honesT skaTer sTyle
26 www.alexandalexa.com / +44 (0) 207 384 1505
27. Boys Rock 'n' Roll Short £45
White Roller Gal Tee £32
All by Munster
See full collection: Boys Page 112-113
www.alexandalexa.com / +44 (0) 207 384 1505 27
28. Lace Daisy Dress £472
Pleated Tuxedo Shirt £90
Broadcloth Cropped Pants £49.50
All by Bonnie Young
28 www.alexandalexa.com / +44 (0) 207 384 1505
29. BoNNIE YoUNG
beauTifully handmade and inTricaTe,
u.s.a based label show us how iT’s done
new To a&a
www.alexandalexa.com / +44 (0) 207 384 1505 29
30. Superhero Top £42.50
Red Check Shirt £52.50
Norton White Denim Jeans £75
Dalton Faded Eagle tee £37.50
Red Vintage Wash Jeans £86.50
Red Check Scarf £15
All by Finger In The Nose
See full collection:
Girls Page 78-79
Boys Page 101
30 www.alexandalexa.com / +44 (0) 207 384 1505
31. FINGER IN tHE NoSE
bringing back The sTone washed
denim look wiTh seamless cool
www.alexandalexa.com / +44 (0) 207 384 1505 31
32. Navy And Cream Construction Tee £62
Light Wash Jeans With Detachable Braces £175
All by Roberto Cavalli
See full collection: Girls Page 89 / Boys Page 109
RoBERto cAvAllI
liTTle deVils and angels geT kiTTed
ouT in sTrawberry kissed wears
32 www.alexandalexa.com / +44 (0) 207 384 1505
33. Strawberry Kisses Visor £28.75
Special Occasion Chain Dress £277.50
Red And Leopard Print Windbreaker Jacket £170
All by Roberto Cavalli
See full collection: Girls Page 89 / Boys Page 109
www.alexandalexa.com / +44 (0) 207 384 1505 33
34. Trilby Hat £25
Denim Shorts £42
Red Sheep Stitch Dress £49
All by Little Paul & Joe
See full collection:
Girls Page 86
lIttlE PAUl&JoE
cowgirl meeTs surfer chick wiTh
funky denim and fringed deTailing
34 www.alexandalexa.com / +44 (0) 207 384 1505
35. D&G JUNIoR
Take To The riViera in lighTweighT
denims and floaTy dresses
Denim Baggy Fit Dungarees £165
Navy Heart Tee £65
Denim Changing Bag £540
All by D&G Junior
See full collection: Girls Page 77 / Boys Page 99
Photography: Polly Wreford
Styling: Dipika
Grooming: Christina Corway
www.alexandalexa.com / +44 (0) 207 384 1505 35
36. SWIMWEAR
Simple Kids Finger In The Nose
POLKA DOT BIKINI BLUE GINGHAM BIKINI
2yrs - 10yrs | £29.00 2yrs - 13yrs | £57.50
Archimedes Ralph Lauren
POLKA DOT SWIM TOP YELLOW REVERSABLE BIKINI
2yrs - 10yrs | £39.50 2yrs - 12yrs | £52.00
Ralph Lauren Ralph Lauren
PINK SEERSUCKER SWIMMING COSTUME TURQUOISE SWIMMING COSTUME
2yrs - 12yrs | £46.00 2yrs - 12yrs | £39.00
36 www.alexandalexa.com / +44 (0) 207 384 1505
37. SWIMWEAR
Scotch & Soda Archimedes
FLORAL PRINT SWIM SHORTS GREEN HAWAII LINED BOYS SWIM SHORTS
4yrs - 12yrs | £40.00 2yrs - 10yrs | £49.00
Hugo Boss Ralph Lauren
YELLOW AND BLACK SWIM SHORTS RED SWIM SHORTS
4yrs - 12yrs | £32.00 2yrs - 12yrs | £52.00
Scotch & Soda Archimedes
LILLY PRINT SWIM SHORTS STARS AND STRIPES BOYS BUOYANCY SUIT
4yrs - 12yrs | £40.00 2yrs - 7yrs | £24.00
www.alexandalexa.com / +44 (0) 207 384 1505 37
40. BABY ALL-IN-ONES
Bonnie Baby No Added Sugar
KNITTTED PLAYSUIT RED AND BLUE STRIPE BOY PLAYSUIT
newborn - 24m | £35.50 3m - 6m | £27.50
Ralph Lauren Fendi
MULTI STRIPE BABY BODY MULTI DESIGN BABY GROW
3m - 6m | £39.50 3m - 24m | £122.50
40 www.alexandalexa.com / +44 (0) 207 384 1505
41. BABY ALL-IN-ONES
Ralph Lauren Victoria Christmas
BLUE AND WHITE STRIPE COVERALL CHINA BLUE COVERALL
3m - 9m | £39.50 3m - 36m | £43.00
Burberry Diesel
PALE BLUE ALL IN ONE PURPLE PATTERN BABY GROW
1m - 18m | £43.00 3m - 24m | £28.00
www.alexandalexa.com / +44 (0) 207 384 1505 41
42. GREEN STRIPE CARDIGAN
newborn - 24m | £31.00
GREEN TROUSERS GREEN STRIPE HAT GREEN STRIPE BOOTIES
newborn - 24m | £26.50 newborn - 12m | £17.00 newborn - 6m | £22.00
42 www.alexandalexa.com / +44 (0) 207 384 1505
43. DUSTY PINK FLARED TOP PALE BLUE TROUSERS
newborn - 24m | £28.50 newborn - 24m | £31.00
DUSTY PINK KNIT DRESS PALE BLUE TOP
newborn - 24m | £45.00 newborn - 24m | £28.50
www.alexandalexa.com / +44 (0) 207 384 1505 43
53. NAVY LIFE IS GREAT HOODED DRESS RED DRESS WITH WAIST TIE
newborn - 18m | £43.00 newborn - 18m | £36.00
GREY FULL OF PLANS TEE YELLOW AND GREY DRESS
newborn - 18m | £26.50 newborn - 18m | £30.50
RED AND CHARCOAL STRIPE TEE YELLOW LOVE TEE
newborn - 18m | £27.50 newborn - 18m | £25.50
www.alexandalexa.com / +44 (0) 207 384 1505 53
56. RIVERSIDE BLUE AND CREAM ALL IN ONE
3m - 24m | £35.00
56 www.alexandalexa.com / +44 (0) 207 384 1505
57. MEADOW BLANKET IN BLUE ANR RED STRIPE
One Size | £45.00
WISHES DO COME TRUE TEE BUNNY LOVE BLUE CARDIGAN
3m - 24m | £21.00 3m - 24m | £41.00
www.alexandalexa.com / +44 (0) 207 384 1505 57
58. SPECIAL OCCASION MULTI PATCH DRESS
3m - 24m | £65.00
58 www.alexandalexa.com / +44 (0) 207 384 1505
104. BLACK ASTON MARTIN BOMBER JACKET
3yrs - 10yrs | £90.00
CLASSIC CHINO
2yrs - 10yrs | £40.00
104 www.alexandalexa.com / +44 (0) 207 384 1505
105. HACKETT RED TEE RED CLIPPER JACKET
2yrs - 10yrs | £30.00 2yrs - 10yrs | £100.00
RED AND WHITE STRIPE POLO GREY MARL ZIP UP JUMPER
2yrs - 10yrs | £50.00 3yrs - 10yrs | £50.00
www.alexandalexa.com / +44 (0) 207 384 1505 105
107. WHITE TEE WITH TIE AND JUMPER PRINT GREY YELLOW AND WHITE POLO
4yrs - 12yrs | £32.50 4yrs - 12 yrs | £40.50
YELLOW BOYS SHORTS BLACK SURF SHORTS
4yrs - 12 yrs | £45.50 4yrs - 12yrs | £36.00
www.alexandalexa.com / +44 (0) 207 384 1505 107
115. BLUE WINDBREAKER JACKET
2yrs - 10yrs | £171.00
GREEN VESPER TEE GREEN TROUSERS
2yrs - 10yrs | £47.00 2yrs - 10yrs | £85.00
www.alexandalexa.com / +44 (0) 207 384 1505 115
116. BLUE AND WHITE RUGBY SHIRT
12m - 14yrs | £66.00
PRUCE WASH JEANS
2yrs - 12yrs | £60.00
116 www.alexandalexa.com / +44 (0) 207 384 1505
117. ORANGE AND BLUE POLO BLUE ITALIA POLO
12m - 14yrs | £52.00 2yrs - 14yrs | £61.50
BLUE POLO SWIM SHORTS YELLOW POLO SWIM SHORTS
12m - 14yrs | £41.00 12m - 14yrs | £41.00
www.alexandalexa.com / +44 (0) 207 384 1505 117
121. CUBA SMILE PURPLE TEE BREEZY HILL TEE
4yrs - 12yrs | £25.00 4yrs - 12yrs | £30.00
FLORAL PRINT KNEE SHORTS BLUE CHECK KNEE SHORTS
4yrs - 12yrs | £55.00 4yrs - 12yrs | £60.00
www.alexandalexa.com / +44 (0) 207 384 1505 121
122. coNtAct US:
Press and Marketing
Anna Reid anna@alexandalexa.com
Buying and Brand Communication
Alex Theophanous alex@alexandalexa.com
Sales and Customer Service
enquiries@alexandalexa.com
Telephone
+44 (0) 207 384 1505 / 0845 838 1331
AlexandAlexa
Unit CW18, First Floor
The Cranewell Building
2 Michael Road
London SW6 2AD, UK
www.alexandalexa.com
122 www.alexandalexa.com / +44 (0) 207 384 1505
124. tHE WoRlD’S BESt
KIDS BRANDS
Antik Batik Imps & Elfs
Appaman John Galliano
Archimedes Juicy Couture
Bonnie Baby Little Marc Jacobs
Bonnie Young Little Paul & Joe
Burberry Mayoral
Cacharel Muchacha
Calvin Klein Munster
Caramel Baby No Added Sugar
Chloé Quincy
Diesel Ralph Lauren
Doré Doré Rare The Kid
D&G Junior Roberto Cavalli
DKNY Scotch & Soda
Ed Hardy Simple Kids
Fabric Flavours Tammy Donohoe
Fendi Tartine Au Chocolat
Finger In The Nose Victoria Christmas
Hackett 120% Lino
Hugo Boss
New this season
124 www.alexandalexa.com / +44 (0) 207 384 1505