Graphics and Marketing is a book and a training system that helps you creating more effective -and beautiful- presentations in a few clicks - today we talk about the horrible bullet points
Please visit www.graphics-and-marketing.com to learn more and download your free book
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Graphics and Marketing in pills - 02 Bullet points
1. STEFANO FERRANTI
• ARE YOU SURE YOU WANT TO USE...
• BULLET POINTS?
2
Graphics
AND
MARKETING
2. 1
INSTEAD OF BULLETS, USE KEYWORDS
OUR VALUES
OUR VALUES
• Nisim dipit velenibh ea feugue
minciduisit luptat. Ut praesed tat. Iduip et
Nisim dipit velenibh ea feugue
minciduisit luptat. Ut praesed tat. Iduip et
• Odolobore magna autetum qui et
elendre raessequisi exercilit nos aciliquis
• Volortie faccumsan et la feum ing enit
dionseq uismol
Odolobore magna autetum qui et
elendre raessequisi exercilit nos aciliquis
Volortie faccumsan et la feum ing
enit dionseq uismol
3. 2
A BULLET LIST CAN TURN INTO
A TAG CLOUD
OUR CLIENTS
Our client list:
• BAE
• Daimler
• Nestlé
• Basf
• Dompé
• Panasonic
• Bayer
• General Electric
• Pepsi
• BMW
• GUNA
• Carrefour
• KPMG
• Credit Suisse
• Lukoil
Dompé
BMW
Nestlé
GUNA
Basf
BAE
Daimler
General Electric
Pepsi
Bayer
Carrefour
Credit Suisse
KPMG
Panasonic
Lukoil
4. 3
A BULLET LIST CAN BECOME
A GRAPHIC DEVICE
OUR NUMBERS
1. 156 million dollars per year
2. 1.730 professionals
3. 56 product categories
4. 16 seats in 3 continents
OUR NUMBERS
156 million dollars per year
1.730 professionals
56 product categories
16 seats in 3 continents
5. 4
A BULLET LIST CAN BECOME
A GRAPHIC DEVICE
OUR VALUES
1 Nisim dipit velenibh ea feugue
minciduisit luptat. Ut praesed tat. Iduip et
2 Odolobore magna autetum qui et
elendre raessequisi exercilit nos aciliquis
3 Volortie faccumsan et la feum ing enit
dionseq uismol
4 Nisim dipit velenibh ea feugue
minciduisit luptat. Ut praesed tat.
OUR VALUES
1
Nisim dipit
velenibh ea feugue
minciduisit luptat.
Ut praesed tat.
Iduip et
2
3
Odolobore magna
Volortie faccumsan
autetum qui et
et la feum ing enit
elendre raessequisi dionseq uismol
exercilit nos
aciliquis
4
Nisim dipit
velenibh ea feugue
minciduisit luptat.
Ut praesed tat.
6. 5
A LIST CAN BECOME AN ICON SET
OUR WAY
OUR WAY
• ANALYSIS dipit velenibh ea feugue
minciduisit luptat. Ut praesed tat.
Iduip et
• PLANNING magna autetum qui
et elendre raessequisi exercilit nos
aciliquis
• DELIVERY faccumsan et la feum ing
enit dionseq uismol
ANALYSIS
PLANNING
DELIVERY
dipit velenibh ea
feugue minciduisit
luptat. Ut praesed tat.
Iduip et
magna autetum qui
et elendre raessequisi
exercilit nos aciliquis
faccumsan et la feum
ing enit dionseq uismol
7. 6
JUST IN CASE YOU HAVE TO...
MAKE THEM NICE!
• Shorten text as much as possible
• First line starts in the same position
of the following ones
• Leave some space between items
• Avoid sub-bullets
- like this
8. DO YOU WANT TO KNOW MORE?
THERE’S A WHOLE BOOK!
140 PAGES
MORE THAN
OF EXAMPLES AND HOW-TOs
VISIT GRAPHICS-AND-MARKETING.COM
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