A simplified version of Eric Ries and Steve Blank lean startup concepts.

1. The Lean Startup
Inspired by Eric Ries and Steve Blank
Stefano Bernardi

2. Who Am I?

3. Most Startups Fail

6. What is a Startup?
A startup is a human institution designed to deliver a
new product or service under conditions of extreme
uncertainty.

7. Founders’ Shadow Beliefs
• “Whe know what customers want”
• “We can accurately predict the future”
• Advancing the plan = Progress

8. New startup plan:
• Ship in less than six months – a horribly buggy beta
product (MVP)
• Charge from day one
• Ship multiple times a day
• No PR, no launch
• Commodity technology stack, highly leveraged
• Customer development – find out what customers want
before you build it.
•
• Agile (lean) product Development

9. Traditional Product Development
Unit of Progress: Advance to Next Stage
!"#$%&"''(
)$*+,%$-$.#/(
01$2,32"45.(
6$/,7.(
!"#$%&'()*+#,+)
-#%./#+()*+#,+)
8-1'$-$.#"45.(
9$%,32"45.(
:",.#$.".2$(

10. Traditional Product Development
Unit of Progress: Advance to Next Stage
!"#$%&"''(
)$*+,%$-$.#/(
01$2,32"45.(
6$/,7.(
!"#$%&'()*+#,+)
-#%./#+()*+#,+)
8-1'$-$.#"45.(
9$%,32"45.(
:",.#$.".2$(

11. Agile Product Development
Unit of Progress: A line of Working Code
!"#$%&'()*+,-#.)$#)/,01$&2-)'&2($3-#)
!"#$%&'()*+#,+)
-#%./#+().+*+#,+)

12. Agile Product Development
Unit of Progress: A line of Working Code
!"#$%&'()*+,-#.)$#)/,01$&2-)'&2($3-#)
!"#$%&'()*+#,+)
-#%./#+().+*+#,+)

13. Product Development at Lean Startup
Unit of Progress: Validated Learning About Customers ($$$)
4&2($3-#)5-6-7$83-,()
9:8$(1-2-2;)
!"#$%&'().+*+#,+) <=8-#/3-,(2;)
>,2/?1(2)
5@(@;)
-#%./#+().+*+#,+) A--%B@'C;)
>,2/?1(2)

14. Customer Development

15. Minimize TOTAL time through the loop
7812-)
01234) 56708)
82<2)
:;81)
912-631)

16. 7812-)
-$'*.%&'()$*% !"#$%&'()$*%
-D%=>)<&?>?)
01234) 56708) 6+=>)<&?>?)
:.?>#'&")7+>&"K=&,?) 6?@$=%=>A)<&?>?)
:.?>#'&")8&K&%#D'&+>) :#+/+.#.?)7+>&B"@/#+)
E=K&)NOA?)3##>):@.?&)2+@%A?=?) 7+C"&'&+>@%)8&D%#A'&+>)
:.?>#'&")2HK=?#"A)5#@"H) E"&&)F);D&+G-#."C&):#'D#+&+>?)
E@%?=P@$%&)QAD#>O&?&?) :%#.H):#'D./+B)
!"#H.C>);,+&")2CC#.+>@$=%=>A) :%.?>&")7''.+&)-A?>&')
:.?>#'&")2"CO&>AD&?) 82<2) :;81) I.?>G=+G/'&)-C@%@$=%=>A)
:"#??GJ.+C/#+@%)<&@'?) 3&J@C>#"=+B)
-&'=G@.>#+#'#.?)<&@'?) 8&K&%#D&")-@+H$#L)
-'#*&)<&?>?) 9=+='.')M=@$%&)!"#H.C>)
+$'(,*$%&'()$*%
912-631)
-D%=>)<&?>?) E.++&%)2+@%A?=?)
:%&@")!"#H.C>);,+&") :#O#">)2+@%A?=?)
:#+/+.#.?)8&D%#A'&+>) 4&>)!"#'#>&")-C#"&)
6?@$=%=>A)<&?>?) -&@"CO)1+B=+&)9@"*&/+B)
3&@%G/'&)9#+=>#"=+B) 3&@%G<='&)2%&"/+B)
:.?>#'&")0=@=?#+) !"&H=C/K&)9#+=>#"=+B)

17. Inspiration
Eric Ries
http://www.startuplessonslearned.com/
Steve Blank
http://www.steveblank.com/
Dave McClure
http://500hats.typepad.com/
Sean Ellis
http://startup-marketing.com/

18. Reading
Steve Blank
http://www.steveblank.com/
Sean Ellis
http://startup-marketing.com/

19. Contatti
1-77$H2(-I@,$B-#,@#%/G'$3)
>,=R&"SC#'T?>&J@+#$&"+@"H=)
%=+*&H=+SC#'T=+T?>&J@+#$&"+@"H=)
1D8EFF+++G(1-2(@#(&8G-&)