How you are preparing to help franchisees make a big comeback once the lockdown ends? We work with over 100 franchise brands and this gives us a unique perspective on how to help franchisees do a comeback. Using these ideas, you can overcome the hardships brought forth by the COVID-19 pandemic.

1. FRANCHISEE
COMEBACK
PLAN
for franchisors and franchisees
C O V I D -1 9

2. GET READY
WEATHER THE STORM FINANCIALLY
PIVOT TO THE NEW OPERATING ENVIRONMENT
KEEP EMPLOYEES AND CUSTOMERS SAFE
BOUNCE BACK RAPIDLY VIA SALES AND MARKETING
FOR YOUR FRANCHISEE COMEBACK OBJECTIVES

3. F R A N C H I S E B L A S T
OKR ESSENTIALS
O
KR
I
The OBJECTIVE is your goal
which aligns everyone in
simple terms
KEY RESULTS is how you
measure your success, which
you cannot control 100%
INITIATIVES are activities
trying to achieve objectives,
which you can control 100%

4. F R A N C H I S E B L A S T
COMEBACK PLAN
Maintain a debt-to-equity
ratio of less than 0.75.3
WEATHER THE STORM FINANCIALLY
O B J E C T I V E :
Maintain 12 months of
runway financially.1
Achieve EBITDA no worse
than -20% of sales.2
1. Develop cashflow model with three scenarios (optimistic, pessimistic,
realistic)
2. Perform weekly cashflow review
3. Apply for government relief (loans/grants)
4. Negotiate relief with landlord, suppliers and lenders
5. Negotiate with bank to assist with cash flow by increasing the line of
credit
6. Develop strategy for worst case scenario (equity investment from a new
partner, divestment to multi-unit operator or shutdown)
K E Y R E S U LT S
I N I T I AT I V E S

5. F R A N C H I S E B L A S T
COMEBACK PLAN
Keep COGS under 33% of
sales3
PIVOT TO THE NEW OPERATING ENVIRONMENT
O B J E C T I V E :
All employees have
completed the
franchisor’s new training
course
1
Keep labor costs under
33% of sales2
1. Attend franchisor webinars / watch franchisor videos
2. Implement franchisor’s new workflows to be aligned with the new
environment
3. Define new work schedules based on cashflow scenarios (reduced hours/
staff, etc.)
4. Define reduced product offering to minimize inventory carry
5. Update product availability across all online platforms
6. Consider grocery staples and produce baskets additions to meet supplier
minimums
7. Perform daily sales/inventory reviews and compare to cash flow models
to be more efficient on inventory ordering
K E Y R E S U LT S
I N I T I AT I V E S

6. F R A N C H I S E B L A S T
COMEBACK PLAN
All employees have
completed all new
COVID-19 training
material
2
KEEP EMPLOYEES AND CUSTOMERS SAFE
O B J E C T I V E :
No employees or
customers are
contaminated at your
workplace
1
1. Install new recommended signage / protective barriers / sanitizing sta-
tions
2. Train staff on new COVID-19 procedures (cleaning, disinfecting, social dis-
tancing, recognizing symptoms, etc.)
3. Perform check-ins with staff to ensure they feel safe at work
4. Monitor your franchisor’s communications daily to stay abreast of best
practices
5. Communicate with local health to learn about local regulations which
apply
6. Self-assessment is filled out daily in FranchiseBlast
K E Y R E S U LT S
I N I T I AT I V E S

7. F R A N C H I S E B L A S T
COMEBACK PLAN
Receive 250 new
downloads of our app3
BOUNCE BACK RAPIDLY VIA SALES AND MARKETING
O B J E C T I V E :
Achieve 250 marketing
campaign conversions1
Add 250 new customers
to our loyalty mailing list2
1. Review tone and messaging of the franchisor’s proposed marketing cam-
paigns
2. Perform a marketing campaign on social media
3. Perform a direct mail campaign
4. Perform a PR campaign; contact 3 local media outlets to pitch them the
story
5. Perform an email blast campaign to loyalty/app members
6. Perform weekly marketing ROI analysis and course correct if needed
7. Perform one community engagement campaign
K E Y R E S U LT S
I N I T I AT I V E S
Increase average
transaction size to $204

8. F R A N C H I S E B L A S T
notes
I N TH E M I D D LE
O F D I FF I C U LT Y
LI E S
O PP O R T U N IT Y

9. B U S I N E S S PL A N S S E LF -AS S E S S M E NT S
Add Objectives, Key Results
and Initiatives collaboratively
and have franchisees check-in
regularly to their Comeback
plan.
A checklist that franchisees
can do on-site, to remind
people what is most important
right now.
F R A N C H I S E B L A S T
tools & resources
FranchiseBlast provides mobile apps for over 100 franchise brands
around the world.

10. Thank you for downloading our Comeback Plan.
You can see the plan in action above.
If you want to automate the Comeback Plan for
your franchise contact us at
info@franchiseblast.com!
Seeing is Believing