The Great Escape - 10 Stratagems to Shoot your #TechComm Into the Future
1. www.tracom.de • @stefangentz • facebook.com/stefan.gentz
by Stefan Gentz, tracom.de • @StefanGentz
CONGILTIY 2014 • 19–20 June 2014 • Gatwick, UK • #CONGILITY
THE GREAT
ESCAPE
10 Stratagems to shoot your
#TechComm into the future
www.tracom.de • @stefangentz • facebook.com/stefan.gentz
64. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
65. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
66. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develop Change Vision & Strategy3
67. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develop Change Vision & Strategy3
Communicate the Change Vision4
68. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develop Change Vision & Strategy3
Communicate the Change Vision4
Empower Employees for Action5
69. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develop Change Vision & Strategy3
Communicate the Change Vision4
Empower Employees for Action5
Generate Short-Term Wins6
70. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develop Change Vision & Strategy3
Communicate the Change Vision4
Empower Employees for Action5
Generate Short-Term Wins6
Institutionalize Change7
71. Prof. John Paul Kotter, Harvard Business School (*1947)
Establish a Sense of Urgency1
Create the Guiding Coalition2
Develop Change Vision & Strategy3
Communicate the Change Vision4
Empower Employees for Action5
Generate Short-Term Wins6
Institutionalize Change7
Create a new Culture8
74. RISK MANAGEMENT PROCESS
Establishing Context
Risk Identification
Risk Analysis
Risk Evaluation
Risk Treatment
Identify Risk (causes and effects)
Understand the Risk
Evaluate the Risk: Risk Acceptability
How to respond to Risks
Develop Risk Criteria
84. Rob Thomas
IBM Vice President, Business Development
»Perspective. Aspiration. Ambition. These are the attributes that
separate those who come to work for a paycheck versus those
who come to work to change the world.
PERSPECTIVE.
ASPIRATION.
AMBITION.