Mais conteúdo relacionado Semelhante a Tapptic dmf 2012 stefan costeur (20) Tapptic dmf 2012 stefan costeur1. “Best
Prac+ces”
in
development
of
Applica+ons
for
Mobile,
Tablets
and
Connected
TV
3. Tapptic in a Nutshell
100 % Applications
Development
Brussels, Liège
Sales
Paris, Amsterdam,
Zaventem
10. Don’t
the
briefing
“I
need
an
app,
Something
like
,
with
some
and
.
I
also
like
and
....”
11. Don’t
the
briefing
“The
app
should
be
like
the
website,
....”
12. Don’t
the
briefing
Bad
briefing
=
bad
budget
13. DO
the
briefing
make
it
clear
complete
draw
it
mindmap
33. Idea
Marke+ng
Briefing
Launch
Wireframe
Delivery
Kickoff
Tes+ng
Development
34. Where
the
money
goes?
Maintenance
Concep+on
10%
10%
Design
10%
Tes+ng
20%
Development
Project
30%
Management
20%
43.
Tip
4
shout
and
listen
46.
39
%
are
free
=
>85
%
of
all
downloads
Freemium
59.
Tip
12
keep
it
relevant
61.
Tip
13
empower
app
managers
73.
What
about
Belgium
?
Source
research
by
TNS
for
Vmmtv
Flanders
(06-‐07/2012)
74. Fact
1:
2/3
has
3
screens
Penetra+on
96%
76%*
75%
67%
19%
16%
36%
Basis:
all
*Source:
Cim
Audimetrie,
Q2
2012
75. Fact
2:
growth
usage
vs
2011
Screen
More
10%
33%
20%
55%
28%
46%
Equal
74%
53%
54%
27%
45%
38%
75
77. Fact
4
:
+8%
usage
mobile
screens
Future
use
of
screens
More
-‐
Less
-‐3%
+6%
-‐5%
+8%
+10%
Equal
82%
61%
53%
20%
30%
No
device
14%
23%
51%
42%
77
78. Future
for
marketeer
• Mul+screen
contact
• Real
interac+vity
via
second
screen
• Interac+on
to
conversion
78
79. 37%
uses
2nd
screen
to
do
something
or
talk
about
a
TV
show
79
81. 30
%
of
the
second
screeners
shops
online
83. Which
screen
will
play
the
starring
role
in
the
consumer’s
life?
§ It’s
not
about
the
screen,
it’s
about
the
user
§ The
user
watches
when
he
wants
§ The
user
watches
where
he
wants
83
87. Reality
Check
85%
almost
never
downloaded
25%
used
only
once
95%
uninstalled
aper
3
months
90%
use
the
TOP25
to
find
their
apps
92. Best
Prac+ces
Be
Device
Neutral
Listen
to
the
users
(ra+ng
/
comments)
Keep
your
eyes
wide
open:
R&D
One
User,
many
Screens
&
Interfaces
Springboard
is
a
very
expensive
Real
Estate
At
the
end,
the
Web
technologies
will
rule