1. 1
Tampa Bay Police Athletic League
Is there really a need for quality care for our children after school and during the summers?
Christina Mead

2. 2
Executive Summary:
The Tampa Bay Police Athletic League has been in business since 1956. It has recently
moved to a new structure and also has a new internet site, which is one of the pain points the
company has. They really feel that the website has gotten the worse end of the deal and they
need a fresh set of eyes on it in order to give them some quality feedback. The other pain point is
that the company currently only has one flyer for all of the three programs that they offer and
they would really like to turn that into three separate flyers. Tampa PAL is an organization that
focuses on fostering and encouraging in the youth of the community a spirit of loyalty and faith
in American traditions. The target market is youth from ages 5 to 15 and any parents wishing to
provide affordable and quality care for their children. I plan to develop three different flyers that
can really represent what the program has to offer. I also plan to critique the website and let the
customer know what areas can be improved upon.
Situational Analysis: The Customer
o Target customer pain point
 Tampa PAL is feeling that the flyers that they now use are not exactly
getting the correct information out to the public. They currently use one
flyer that does not cover all three of the particular programs that they offer
(after school program, sports program, summer program). So the customer
needs to have a flyer developed for each program that they can distribute
and utilize in a fashion that will provide the public with a flyer for the

3. 3
specific program that they are interested in. The customer also feels that
the website had taken a backseat to all of the other necessary things when
they were moving to their new location and they would only rate it a 5 on
a scale of 1 to 10. So they need to have some fresh eyes viewing and
exploring around to be able to provide feedback that will help determine
the key sections that could use some fixing. This would also provide the
customer the chance to get some firsthand feedback in regards to the good
and bad of their internet site. This is a very important process because if
the website is not functioning properly and user friendly then it is going to
deter people away from using it which will then reflect negatively on the
business.
 Data on the problem:
For the flyer test I have only developed one flyer. I really want to
put in 110% for each of the other flyers that I develop because
these could potentially be flyers that the Tampa PAL decides to
use as their actual flyers for their company. The flyer that I did
complete thus far is the one for the After School Program. I
distributed the flyer to some friends and colleagues to gather some
feedback and I received some very positive results. The majority of
the people being asked for their opinions felt that I had covered the
main points needed to inform them of the details of the after school
program. It gave the info on what things the kids would be doing,
the schools that provided pick-up from them, the contact

4. 4
information necessary to reach the business and some general
information on pricing as well.