Visual and UX design are intrinsically linked whether we are designing an ecosystem for a web site, a mobile app, museum exhibit, e-learning platform or technical documentation; all require higher level thinking and strategy for communication that appeals and engages the user. But what does it mean to be appealing and engaging? There are visual principles that help guide us when creating digital (and non-digital) artifacts for all types of media. And since vision trumps all other senses... looks do matter.

1. The Good
(&

2. the

3. ugly)
The Bad
Design
Not all those who wander are lost ~ J.R.R. TolkienRemember, attitude defines altitude ~ Unknown Linda Daniels Design @ldaniels_design

4. advertising brand strategy concept mapping digital media front end design
graphic design information architecture interaction design iterative design leadership
needs analysis organizational design process design prototyping strategic planning
task analysis speaking user experience writing
Remember, attitude defines altitude ~ Unknown

5. Design Basics
Every blade of grass has it’s Angel that bends over it whispers, “Grow, grow.” ~ The Talmud

6. Elements

7. Of

8. Design
Elements of design are the building blocks used to create ANY type of art, design, project or
product such as; advertising, cars, curtains, film, interactive, industrial, merchandise, mobile
apps, television, theme parks. Everything all around you has been designed by someone;
with or without modern technology. ~ linda daniels

9. Principles

10. Of

11. Design
Principles of design are how we APPLY the Elements of Design to create ANY type of art, design,
project or product such as; brochures, bubble gum wrappers, digital media, maps, packaging,
shoes, sky scrapers, remote controls, umbrellas or a Wii. Depending upon how well you use the
principles of design determines the success, or failure, of your project. ~ linda daniels

12. 5

13. User

14. Questions
What

15. Are

16. Their

17. Goals?

18.
What

19. Is

20. Their

21. Motivation?
What

22. Are

23. Their

24. Pain

25. Points?
What

26. Is

27. Their

28. Overall

29. Persona?
What

30. Tasks

31. Do

32. They

33. Want

34. to

35. Achieve?
u
v
w
x
y

36. Sketch

37. First
It’s the fastest way to solve problems and generate ideas.

38. Brainstorm
Work as a team: discuss names, features, logos and designs. Listen and ASK QUESTIONS.

39. The

40. 2-minute

41. Pitch
•What

42. was

43. the

44. goal?
•Who

45. was

46. the

47. audience?
•What

48. were

49. the

50. objectives?
•Was

51. there

52. existing

53. content?
•Usage

54. of

55. various

56. technology?
•What

57. was

58. your

59. role?
•Did

60. you

61. work

62. within

63. a

64. team?

65.
•Was

66. the

67. goal

68. accomplished?

69. Take

70. Aways
The very essence of instinct is that it's followed independently of reason ~ Darwin
Books
Cad

71. Monkeys,

72. Dinosaur

73. Babies

75. T-Shaped

76. People
The

77. Design

78. of

79. Everyday

80. Things
Don’t

81. Make

82. Me

83. Think
The

84. Essential

85. Principals

86. of

87. Graphic

88. Design
Becoming

89. a

90. Digital

91. Designer
Designing

92. With

93. The

94. Mind

95. In

96. Mind
100

97. Things

98. Every

99. Designer

100. Needs

101. To

102. Know

103. About

104. People
Online

105. Resources
The

106. Type

107. Studio
Smashing

108. Magazine
Before

110. After
Veer
A

111. List

112. Apart
52

113. Weeks

114. of

115. UX
UX

116. Mastery