Social Research

1. Social Research
Globalization Impact
On Culture

2. Student Identification
Student Name and ID no.
1. Md Ashfak Sayed – 14-1-20-0020
2. Mohima Khairun Nessa – 14-1-20-0034
3. Tasmia Mannan – 14-1-20-0045
4. Sabrina Akter – 14-1-20-0047
5. Shirin Akter – 14-1-20-0044
6. Sumona Akter – 14-1-20-0005
7. Soshi Islam – 14-1-20-0010
8. Md.Atikul islam –14-1-20-0006

3. Introduction
Globalization and Culture
Globalization is the process of international integration arising
from the interchange of world views, products, ideas and other
aspects of culture. Advances in transportation, such as the
steam locomotive, steamship, jet engine, container ships, and in
telecommunications infrastructure, including the rise of the
telegraph and its modern offspring, the Internet, and mobile
phones, have been major factors in globalization, generating
further interdependence of economic and cultural activities.
Though scholars place the origins of globalization in modern
times, others trace its history long before the European Age of
Discovery and voyages to the New World. Some even trace the
origins to the third millennium BCE. Large-scale globalization
began in the 19th century. In the late 19th century and early
20th century, the connectivity of the world's economies and
cultures grew very quickly.
Source: Wikipedia.com

4. Culture is, in the words of E.B. Tylor,“ that complex whole
which includes knowledge, belief, art, morals, law, custom
and any other capabilities and habits acquired by man as
a member of society."Alternatively in a contemporary
variant, "Culture is defined as a social domain that
emphasizes the practices, discourses, and material
expressions, which, over time, express the continuities and
discontinuities of social meaning of a life held in common.
"
Source: Wikipedia.com

5. Literature Review
Globalization Impact on Culture
The discourse regarding the effects of globalization on cultural diversity is a challenging
debate. The advancement of technology dissolves international boundaries and opens
cultures to a whole new arena(Smith, 2000), enabling globalization to occur. Globalization
can be an empowering entity. It can interconnect the world, support economic development
, provide information availability and assist in developing a global village (Moahi, 2007).
There is a paradoxical dichotomy, a tangible undercurrent, when it comes to globalization
and cultural diversity. On one hand, globalization has the potential to mobilize and
empower people, provide a means for self-representation, support a collective identity
through socialization and provide employment opportunities. On the other hand, it has the
ability to disempower people by misrepresentation, provide a process for further
colonization, and propel the loss of individualism and self and group identity.
Political theorist Fredric Jameson presents this as two competing future visions: one of a
corporate-dominated monoculture where nations and cultural groups alike are deprived of
autonomy and identity; and another of a vibrant celebration of pluralism, in which various
cultural groups are in direct and harmonious contact with one another, free from limiting
political forces such as national governments (1998).
Source: http://etec.ctlt.ubc.ca/510wiki/Globalization_and_its_Effect_on_Cultural_Diversity

6. Influences
Negative Influences
Due to the unprecedented access to cultures, a much wider audience than ever before has
a gateway to see, hear and experience phenomena that were never accessible previously
(Smith, 2000). Misrepresentation, stereotyping and the risk of loss of cultural and
intellectual property rights are the consequences of unmonitored access. There are a
number of negative impacts globalization has had on cultural diversity, Including the
influence multinational corporations have on promoting a consumer culture, exploitation
of workers and markets and influencing societal values. This increased availability of
commercial media and products can "drown out" local cultural influences.
Loss of individualism and group identity occur when globalization encourages a 'Western
ideal of individualism'. This promotes a homogeneous set of values and beliefs. The
adoption of Western Culture and ideologies is seen as many computer-mediated
technologies are developed, marketed and processed via western markets. The dominant
population and culture of the day determine the next greatest technology along with the
next commercialized gadget that will be offered up to the masses and longed for by those
who are at arm’s reach of financially obtaining these devices. Kanuka (2008) also cites that
e-learning technologies perpetuates colonization by designing curriculum that mimics the
cognitive styles of the dominant culture. Not having access to technologies that are present
in the classroom, combined with an education system geared toward the dominant society
can be a lethal combination for non-dominant cultures. The present education, legal and
power structures reflect western ideas and philosophies.
Source: http://etec.ctlt.ubc.ca/510wiki/Globalization_and_its_Effect_on_Cultural_Diversity

7. These western ideas are easily assimilated into other cultures and paradigms with far
reaching effects. There is an assumption that the values and ideologies of the "Global
North" will provide a suitable framework for the new knowledge economies of the
developing "Global South" (Youngman, 2000).
Globalization allows further colonization which impacts intellectual property and cultural
rights. Global access to information has opened the gateway to acquiring cultural property
and information. Many view that ‘if it is out there it is free for the taking’, which includes
cultural signs, songs, dance, rituals and other cultural artifacts. These icons of a culture are
viewed as a living heritage and are an integral part of identity (Smith, 2000). Using images,
reselling them and mis-representing these rights are considered property theft and a
heinous crime against communities. It is difficult to monitor or control what is out on the
Internet and therefore difficult to prevent and prosecute appropriately.
Source: http://etec.ctlt.ubc.ca/510wiki/Globalization_and_its_Effect_on_Cultural_Diversity

8. Positive Influences
The technological global mecca can be empowering for various cultures as it allows
self-representation and information sharing on a whole new level. Technology provides a
medium where depiction of images and portrayals of self-identity can provide the means in
which truism can be established. Global media centers allow cultures a distinctive voice to
promote awareness and provide public knowledge and understanding of their stories and
identities. It also allows for the communication of their relevant accounts and
commentaries on issues that are important in preserving the culture and knowledge
acquisition of cultural ways - allowing them to retain their diversity. Being in charge of their
own media production companies allows control of their artifacts, signs and symbols that
are regarded as cultural property. When cultures are in control of their own public images
they are better equipped to manage and represent their images appropriately without
misrepresentation.
Source: http://etec.ctlt.ubc.ca/510wiki/Globalization_and_its_Effect_on_Cultural_Diversity

9. Instead of destroying some cultures, as others predicted, mass media assists in the
revitalizing and restoring of cultural preservation of nations (Ginsburg, 2002). Technology
can be used to preserve language, customs and culture. Technology allows for
self-representation and preservation of personal and collective identity by providing
autonomy and empowerment.
Global technology has provided the opportunity to redefine collective identity along with
identifying a place for distinctive cultures. Global social, political and economic networks,
combined with common goals, will no doubt enable the emerging empowerment among
cultural peoples (Smith, 2000). This is far more advantageous than individual communities
or groups coming forward to raise global or local concerns.
Global positioning of cultural groups allows social and political power that has previously
not been seen.
Source: http://etec.ctlt.ubc.ca/510wiki/Globalization_and_its_Effect_on_Cultural_Diversity

10. Methodology
The presented study was conducted in
Asa University Bangladesh. Specifically on LLB
department. Our methodology was a combination
of observation and surveying.
Researcher had to choose purposive sampling of
30 respondents. Which is standard for a
quantitative study. Based on a semi-structured
questionnaire, the data was collected through
face to face interview.

11. Objectives
The broader objective of the study is to explore the
the Impacts of globalization in Bangladesh. Besides
this broad objective, the study is also
looking for:
1. The positive impacts of globalization.
2. The negative impacts of globalization.
3. Understanding the phenomena of globalization.

12. Results of our study
Phone types
Smart phone
users
Cellular phone
users
90%
Smart phone
users
10%
Cellular
phone user

13. Internet Users
0
20
40
60
80
Yes No
Using internet
Using internet80%
20%

14. 0
20
40
60
80
100
Facebook Email Other
websites
Most used websites
Most used
websites
100%
20%
Internet Usage
40%

15. Impacts of technology
Positive Impacts
i. Information is available and free.
ii. Communication is easier and
doesn’t have any boundaries.
iii. New Global Professions.
iv. Global news network.
v. Raising awareness is much easier.

16. Negative Impacts
i. Excessive use of social media. We
can also say waste of time.
ii. Physically less active.
iii. Increase in the monthly expenses.
iv. Losing more money when they
get high jacked. Because smart
phones costs more than cellular
phones.
v. Misguided by wrong information
from internet.

17. The debate around globalization being positive and or negative is an
ongoing one. It can provide a stronger collective identity, empower
individual and group distinctiveness while at the same time provide a
means for misrepresentation, disempowerment and an avenue for
further colonization. Cultural diversity can be strengthened through
globalization by providing the means and wherewithal to support
cultural groups attempting to make a difference in society while still
maintaining their distinctive set of beliefs, practices and values.
Conclusion