Sentisquare is a startup that helps global brands analyze social media data using natural language processing. Their technology automatically prioritizes, summarizes, and identifies key opinions in large amounts of textual data from all languages. This helps brands understand sentiment, compare to competitors, and track trends globally. The company was founded by researchers from Microsoft Innovation Centre with over 11 years of experience in NLP. Their goal is to have 90 clients by the end of 2015 generating €150,000 in monthly revenue to reach the break-even point.

1. SENTISQUARE
Helping global brands become better listeners
Josef Steinberger, Tomáš Brychcín, Michal Konkol
Research  Microsoft Innovation Centre  StartupYard  SentiSquare

2. Brands and social media

3. A use case
Midsize luxury car sales in the US
February 2011 April 2011
source: www.GoodCarBadCar.net

4. What is the problem?

5. Current technology
Likes on Facebook

6. How we solve it
prioritize  summarize  key opinionsbig textual data 
all AUTOMATIC and language INDEPENDENT

7. Discover the key opinions

8. Compare with competition

9. Follow trends

10. Global comparison

11. The research team
11 years in NLP research
 Multilinguality
 Domain-independence
Award winning technologies
 Sentiment analysis (Semeval)
 Multilingual summarization (NIST, ACL)

12. Size of the market
> 100.00016.663 brand pages with

13. Strategy of the company

14. Business goals
Jan 2015Oct 2014 Oct 2015 Oct 2017
No. clients:
Feb 2016
3119 90
Revenue:
(per month)
€1.060
Costs: €20.060
3
€16.821
€23.963
€31.154
€28.015
€150.237
€36.044
Launch
Break-evenpoint
Investment: €180.000

15. Team
Tomáš BrychcínJosef Steinberger Michal Konkol Jan Tichý
CEO and CO-founder CTO and CO-founder CO-founder Business development
manager
Research  Microsoft Innovation Centre  StartupYard  SentiSquare

16. Thank you
Website: sentisquare.com
Email: info@sentisquare.com
Linkedin: https://www.linkedin.com/company/sentisquare
Facebook: https://www.facebook.com/sentisquare
Twitter: https://twitter.com/sentisquare