3. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
piątek, 25 stycznia 13
4. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
piątek, 25 stycznia 13
5. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
piątek, 25 stycznia 13
6. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
piątek, 25 stycznia 13
7. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
• Delivery model - SaaS
piątek, 25 stycznia 13
8. Facts about Base CRM
• Customer Relationship Management & Sales Tracking
• Leading on mobile: 1st in Google Play, 1st in the App Store
• Small and medium size businesses (1-500 ppl)
• Market of 7M businesses in western world
• Delivery model - SaaS
• Business model - Freemium
piątek, 25 stycznia 13
18. 5 steps for Growth Hacking
piątek, 25 stycznia 13
19. 5 steps for Growth Hacking
1. Set goals for growth
piątek, 25 stycznia 13
20. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
piątek, 25 stycznia 13
21. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
3. Run the experiment and gather data
piątek, 25 stycznia 13
22. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
3. Run the experiment and gather data
4. Analyze results and verify hypothesis
piątek, 25 stycznia 13
23. 5 steps for Growth Hacking
1. Set goals for growth
2. Decide on activity to achieve goal and
set hypothesis regarding the activity
3. Run the experiment and gather data
4. Analyze results and verify hypothesis
5. Repeat steps 2-4
piątek, 25 stycznia 13
25. Growth goals at Base
• Bring more people to the system -
distribution & acquisition
piątek, 25 stycznia 13
26. Growth goals at Base
• Bring more people to the system -
distribution & acquisition
• Deliver product value ASAP - engaging
customers, keeping them active
piątek, 25 stycznia 13
27. Growth goals at Base
• Bring more people to the system -
distribution & acquisition
• Deliver product value ASAP - engaging
customers, keeping them active
• Increase premium conversion by
delivering more value
piątek, 25 stycznia 13
34. You might as well not change it at
all if you're not going to measure
the impact of that change
Marc Pincus founder of Zynga
piątek, 25 stycznia 13