Presentation of Ussal Şahbaz at Startup Istanbul 2016, 6-10 October Istanbul, Turkey

2. Imagination at work
GE Approach to Industrial Internet and
Innovation
Ussal Şahbaz
10 October 2016
TOBB Startup Istanbul

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2
Puzzle of business optimism of emerging markets
about the digital industrial
88%
88%
86%
84%
84%
81%
81%
79%
77%
76%
76%
75%
70%
66%
63%
63%
60%
59%
53%
50%
39%
36%
33%
Over index
Under index
Global average
68%
Source: GE Innovation Barometer, 2016

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3
Why industrial internet? Global productivity
growth is slowing down
Increase in labor productivity
Source: OECD
1 2 http://dx.doi.org/10.1787/888933203401
Figure 1.8. Growth in labour productivity
GDP per hour worked, total economy, percentage change at annual rate
1 2 http://dx.doi.org/10.1787/888933203411
0
10
-2
-1
0
1
2
3
4
5
6
7
8
1995-2013 2001-07 2007-13

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4
Productivity in 21st century: physical + analytical
GE Digital
Advanced
data science
GE delivers the winning formula
June 16, 2016 6
Data
Continuous,
accessible
Statistics
Identify trends
and anomalies
Physics
Apply asset &
domain
expertise
Industrial outcomes
One platform for OT &
IT teams to collaborate
and innovate
Physics-
based
Applied
engineering
=

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5
Applications:
Asset Performance Management
5

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6
The power of 1%
#MMEurope16
Railroad APM
Outcome:
Carloads
Solution:
Locotrol DP
Outcome:
Fuel cost / loco
Solution:
Trip Optimizer
Outcome:
Rail Health
Solution:
Rail Integrity Monitor
Outcome:
On-time
Performance
Solution:
Power Advisor
Outcome:
Set Out
Solution:
DHMSS
Outcome:
Reliability
Solution:
RM&D
Outcome:
Life Cycle
Costs
Solution:
Analytics
Outcome:
Productivity
Solution:
LocoVISION
9
$500M business

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7GE Digital
Predix: Machine to Cloud Platform as-a-Service
7© GE Confidential – DO NOT DISTRIBUTE TO THIRD PARTIES

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8
Customer Data Challenge: Technology Disaggregation & Data Islands
Applications
Operations Optimization in Energy

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9
Applications
Brilliant Manufacturing
Virtual
Product
Design
Virtual
Manufacturing
Supply Chain
Network
Production
feedback loop
Service/Repair Shop
Design
feedback loop

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1010
Occupancy Humidity
Light level
Pressure
LED
Pick up types
of data:
Gateway
Sensor
VLC
Modulated Light
Applications
Lighting is now all knowing
Growing ecosystem of
partners
Retail analytics using IPS to
optimize shopping experience and
operations for stores
RFID inventory management using
IPS to track products for
replenishment and delivery
Customer Engagement leveraging
IPS to provide information to
customers
Temperature
VOC
Control system
Workplace management and
utilization solution leveraging
occupancy sensor data
Meeting room utilization analysis
using occupancy sensor data for
better space management
Predix
Platform
NoiseBLE Beacon
GE Confidential – DO NOT DISTRIBUTE TO THIRD PARTIES

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11
12 month releases
10 applications
Zero user feedback
7 day releases
100+ apps
Instant user feedback
11
Modern App Development is the essence of
industrial internet ecosystem
DevOps and Continuous Delivery

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12
2013 2014 2015 2016 2017 2008 2009 2010 2011 2013 2014 2017
Industrial App Economy: we are here...
Developers(M)
8
7
6
5
4
3
2
1
0
8 4
2.6
1.5
0.7
0.5
0.10.06
7.1
6.3
5.5
2.3
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Software developer count (million) Application count (million)
We are here in the industrial internet
New opportunity for software developers: The Moment of
Industry
Source: GE White Paper “Moment of Industry” 2016

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13
GE Global Innovation Network
San Francisco
Austin
Chicago
Virginia
Washington, DC
New York
Boston Istanbul, Turkey
Saudi Arabia
Beijing,
China
Abu Dhabi
Lagos,
Nigeria
Shanghai,
China
Jakarta,
Indonesia
Berlin, Germany
Umea, Sweden
Paris, France
Brussels, Belgium
Munich, Germany
Oklahoma
City
Rio de
Janeiro,
Brazil
Bangalore,
India
Tirat Carmel, Israel
Johannesburg, S. A.
Helsinki,
Finland
Calgary,
Canada
Chengdu,
China
GE Garages GRCs Innovation Centers
Cardiff, Wales
Van Buren, MI
Digital Foundries

15. Imagination at work
For more information:
USSAL ŞAHBAZ
GE Turkey Innovation Leader
Ussal.sahbaz@ge.com
90 (533) 695 51 28
GE GLOBAL
@GE_Reports
http://www.gereports.com/
GE TURKEY
@GE_Turkiye
http://geturkiyeblog.com