Startupfest 2014 - Everyone has a passion in life. For some, that’s building teams and companies, even though building a company is one of the hardest things to do. In this session, serial entrepreneur Mark Josephson—who’s grown five New York-based early-stage companies—including Outside.in, About.com, and bit.ly—reviews the five big lessons he’s learned: -Being at least one step ahead of the market. -Knowing if you help your customers make more money? -How to be aligned with your customers -Why you shouldn’t work so hard -“The Carrot Seed” mentality Every business role has risks and constraints—but as Mark will show, overcoming these and applying entrepreneurial thinking is essential for anyone wanting to build a great team and a successful company.

1. T H E T R U T H
A B O U T S TA RT U P S
M A R K J O S E P H S O N
@ M A R K J O S E P H S O N

6. A L I T T L E A B O U T M E

7. A L I T T L E A B O U T Y O U

8. T H AT ’ S A G O O D T H I N G

9. I T ’ S R E A L LY H A R D

10. H E R E A R E S O M E
T H I N G S I ’ V E L E A R N E D

11. B E F I R S T O R B E S T
Stronger
Faster

12. C O U N T E V E RY T H I N G ,
B U T N O T E V E RY T H I N G
C O U N T S

13. A L I G N W I T H Y O U R
C U S T O M E R S
C U S T O M E R S
Y O U

14. M A K E M O N E Y
W H I L E Y O U S L E E P

15. B E A L E A D E R N O T A B O S S

22. B E L I E V E

23. T H A N K Y O U