1. T5
TRISTAR TEAM EVENT
111
Montag, 29. August 2011
2. Take it from „Good“ to „ Great“
TriStar
Team Event
An innovative Idea for the sport of Triathlon
1000 Meter Swim > 100 km Cycling > 10 km Run
Montag, 29. August 2011
3. Vision
New Format
TriStar
World-class Athletes
Team Spirit
To create a
Cult
sustainable
and well
recognized
Team Events
Mission
Introduce a new innovative TEAM event for the sport of
Triathlon in 2012 by creating sustainable stories around
Professional Athletes, Teams, Partners, Sponsors and Event
destinations using the positive image produced and
distributed via TV and Media for „one strong message“.
Montag, 29. August 2011
4. Plan
2012 Event Destination
Madrid
TriStar
(TEAM EVENT)
Destination.
Team Event
Introducing and marketing key events with
Casa de Campo, Madrid
destinations around the world and an annual
Date.
11st – 13rd of May, 2012 final show down in the last Quarter of the
year. World class Athletes and Age Group
Event Schedule. Athletes participating in a TEAM in this events
11 MAY: Official Team Presentation & Energy Party together and creating a new image and
12 MAY: Team coaching and Raceday for 1st T5 TriStar T111 Madrid philosophy for this sport.
13 MAY: Awards Ceremony and Star Night
Key points:
> 5 Athletes form one Team (Professionals and Amateurs)
> 30 Teams limited to take part in the event
> TV coverage of each race on a Pan European and US
broadcaster
> New distance (111) - Drafting allowed ( but in coordination with the ITU)
> A new worldwide ranking system
Montag, 29. August 2011
5. Take it from „Good“ to „ Great“
TriStar T5 short form T5
5 Athletes Team composed by 5 athletes
Mass start & Team Drafting
The Event
One Team - one uniform
Team support cars Facts
Professionals & Amateurs
> Making an individual Sport to a TEAM sport
Limitation of Teams (60 Teams) >
>
Distances: 1000m Swim - 100km Bike - 10km Run
First Triathlon event featuring Teams to compete
Male & Female Teams > Professionals and Amateurs (open to anyone, no classification); it also
can be a mixed Team out of Professionals and Amateurs
> Infrastructure provided, which we know from the ProCycling Tour
(TEAM support cars, Mechanics, Directors etc)
> Race will take part on complete closed roads
> Drafting allowed BUT only among it´s own TEAM (no drafting off
other TEAMS)
> 4 Athletes of a TEAM need to finish to be ranked
> The Time of the 3rd Athlete of each TEAM will be the official Final
Time for each TEAM
Montag, 29. August 2011
6. The Team Package.
5 times the fun You enter the race with a team of 5 athletes.
Team uniforms Each member of the team receives a cycling kit and running shirt, branded with your team name and logos
Assistance cars will support the teams during the race. 1 car for 5 teams.
Team support cars
Mechanics will check your bikes the day before the race and will offer you bike service throughout the
Team mechanics race.
1 mechanic for 5 teams.
Through radio communication you will be able to communicate during the race- with your teammates
Team radio and your support car.
Team coaching and You will get your pre- race coaching and advise from experienced experts from triathlon and
cycling- upfront and during the event
Team directors
Team presentation Your team and all members are presented on the TriStar T5 Madrid website and at the official team
presentation event the day before the race
TriStar presents Moreover each member of the team receives the extras you already know from other TriStar races
(athlete‘s present, swim caps etc.)
More... There‘s plenty of further options…see later.
Montag, 29. August 2011
7. Feel the new team spirit
Who forms the best team
in your club?
your company? Build Your TEAM
among your friends? > You enjoy riding with your friends? Why not having the same
fun and motivation in a race? Get 5 people together and
have 5 times the fun!
> Work as a team and feel like a PRO team.
> Represent your team or club in the triathlon world.
> And who are the best in your club…?
Montag, 29. August 2011
8. Compose your company
teams
An unique incentive to
your team!
Why build your
TEAM
Brand visibility in an international
premium event > Looking to enforce the sportive mentality in your company?
Form a corporate team and profit from the various benefits.
> Give an unique incentive to your employees and have an
extraordinary team building!
> Get your company presented through the website, race
uniform and on site team presentation. Use this also for your
corporate communication.
Montag, 29. August 2011
9. 360° The Benefit
>
visibility and
360° >
> T5 opens a new box of opportunities for sponsor
presentation and activation
activation for >
>
More media and event visibility than ever before- during the
event, around the event and all year long
your brand
> New possibilities of activation
> link your brand to a fresh and innovative format and event
Montag, 29. August 2011
10. Take it from „Good“ to „ Great“
TBA € total per Event
TBA € first place
TBA € second place
TBA € third place
Prize Purse
TBA € primes
split in 5 times
Ranking & the
> A total prize purse in each event distributed among the Teams.
This prize purse will be distributed to Pro or Amateur Teams
> A Prime prizes are distributed for the Event special Sections, like
Mountain stage or Sprint stage along the race. The Primes will be split
in 5 times and the Team has to finish the race to activate the Prime
prizes.
* the exact figure of the Prize purse will be announced beginning of 2012
Montag, 29. August 2011
11. Take it from „Good“ to „ Great“
Chris McCormack (AUS)
Marcel Zamora (ESP)
Lothar Leder (GER) Race with our
Oliver Marceau (CH) Stars
> Professional Triathletes participating in a TEAM are center figures in
this new approach, they will become spoke personalities and well
known „heros“ with high marketing values and recognition potential.
> We will select very well our key players and cast age group athletes
into those TEAMS in order to guarantee the visibility and potential to
create a great „story“ around the series and athletes.
> This will result in a kind of „Cult“ status the athletes and the events
will eventually draft into.
> Finally our objective is to build our own Team and have our branded
Team racing attached to a the LIVESTRONG charity in all the
events. This will accelerate the activation and recognition multiply
times as well raise awareness on the Foundation on top of the
visibility on the Events.
Montag, 29. August 2011
12. Take it from „Good“ to „ Great“
Team Branding
Event Branding Branding
Branding options of a TEAM
Tour Branding global (strategic)
Montag, 29. August 2011
13. Basic Team Package (Standard)
Visibility:
> Team name and Logo on team gear
> online team presentation
> on site team presentation
Sponsor Team Package
Link your brand with an innovative
product and present your brand
Extra Services:
> Own support car and mechanic
Extra Visibility: basic package +
> Guaranteed event branding for T5 and
TriStar111 event at all race venues and official
Sponsor a team
team presentation &
> Full branding of your support car
> Visibility in all T5 event print communication present
Extra Activation:
> Cast your team via social media and your
website and get this transported through event
your brand
website and social media and event newsletter
> Expo booth at the Star&Co sports expo Visibility and Activation
Montag, 29. August 2011
14. Sponsor a team and Premium Sponsor
present your brand Package Link your brand with an innovative
product and maximize your visibility.
Leave your footprint.
Extra Services
Visibility and Activation >
Individual coaching for the team and individual seminar
>
Individual team director
Extra Visibility options:
>
Intensive event branding with a status of an event sponsor
>
Star Events casts a team for sponsor with an ambassador
as part of the team
>
Race documentation focused on your team
>
Volunteer and Staff branding
>
TV graphic branding
Montag, 29. August 2011
15. „ Yes you can“
Star
Production
Proven Operational and Commercialization Platform
STAR PRODUCTION SARL
11 BIS RUE PRINCESSE ANTOINETTE
MC - 98000 MONACO
fon: +377 93 50 29 11
email: office@starproduction.cc
Design/Photo: STAR PRODUCTION SARL / all rights reserved
copy right by Star Production sarl
Montag, 29. August 2011
