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Social Marketing for Green Business

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Starmark
Starmark

Presentation given at the #MiaGreen conference and expo. Focuses on how green businesses can use social marketing to educate and grow.

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Social Media Marketing for Green Businesses Starmark Branding Advertising Interactive PR Direct Mobile Social Analytics © COPYRIGHT • ALL RIGHTS RESERVED
Starmark Our Backbone: @bcirce Company Founded on Integrated Marketing #MiaGreen Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FL Peggy Nordeen CEO STARMARK.COM © COPYRIGHT 2013 STARMARK
eTips.Starmark.com Weekly eTip Newsletters @bcirce • Distributed via email, Facebook, Twitter and SMS #MiaGreen • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily! STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Social Marketing for Green Business STARMARK.COM © COPYRIGHT 2013 STARMARK
The New Media Landscape Three Types of Media @bcirce #MiaGreen Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Loyalty Offers Email Marketing & Lists Search Engine Optimization Events & Trade Shows Location Marketing Social Media Discussions Sponsorships Custom Apps Fanatical Support Buzz/Viral Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling STARMARK.COM © COPYRIGHT 2013 STARMARK
The New Media Landscape EARNED MEDIA • Most believable & coveted • Can’t control it, but you can @bcirce #MiaGreen steer it • Low production costs OWNED MEDIA • 100% message control • Lasts for years OWNED EARNED • Greatest ROI PAID PAID MEDIA • Guaranteed return • High Production Costs • Least believable Working on concert is the most powerful marketing program STARMARK.COM © COPYRIGHT 2013 STARMARK
Goals & Objectives @bcirce Grow by 20% #MiaGreen Strategies need to support the Objectives Experts • Awareness • Sales • Retention Marketing supports the strategies Thought Leadership • Social Marketing • Customer Service Participating in groups and conversations on topics of which you want to be known as an expert. STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen SOCIAL is the perfect medium for it all. STARMARK.COM © COPYRIGHT 2013 STARMARK
Twitter @bcirce #MiaGreen 500 million registered users as of 2012 STARMARK.COM © COPYRIGHT 2013 STARMARK
Grow Presence & Thought Leadership Within Your Industry. © COPYRIGHT 2012 STARMARK
Twitter @bcirce Hash Tags: Accounts: #MiaGreen #MiaGreen @GOOD #green @GreenNewsDaily #solar @CleanTechnica CONNECT SEARCH #PV @GigaOm #EV @KatieFehren #renewable @Ecomagination #hydro @1bog #Eco @insideFPL #Energy @TreeHugger STARMARK.COM © COPYRIGHT 2013 STARMARK
Twitter Tools: Mentions #solar Clients Industry © COPYRIGHT 2012 STARMARK
Pinterest @bcirce #MiaGreen STARMARK.COM © COPYRIGHT 2013 STARMARK
Sort Your Pin Boards By Your Objectives & Industry Objectives © COPYRIGHT 2012 STARMARK
PIN FUN STUFF! Take Time to Create Descriptions With Links to YOU! © COPYRIGHT 2012 STARMARK
Pinterest • Brand impressions @bcirce • Female Demo may be more inclined to see green business as a way forward #MiaGreen • Photos of products and installations (with people in them) • If it's not worth sharing with your friends, its not worth pinning STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Build & Maintain A Professional Profile STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Build & Maintain A Company Page STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Join & Interact In Industry Related Groups! STARMARK.COM © COPYRIGHT 2013 STARMARK
LinkedIn • Consistent head shots for your entire company @bcirce • Select your company from the drop down! #MiaGreen • Connect with all your colleagues, clients and prospects • Highlight your expertise via work experience, education, and awards • Join and participate in groups! • Participating in groups once a week will position you as an expert on the subject matter • Follow the companies of your clients and prospects STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Blogger Outreach STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Connect With Bloggers & Content Developing Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Connect With Bloggers & Content Developing Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
@bcirce #MiaGreen Connect With Bloggers & Content Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
Blogger Outreach Connect with an active user base @bcirce • Get known, become a “guest blogger” in your area of expertise #MiaGreen • More consumer oriented, but good PR for you and your company This is our “Product” • Redirection were your industry is going (educational) • Try mini case-studies, before/after, etc • Post to YouTube (and add closed captioning file!) STARMARK.COM © COPYRIGHT 2013 STARMARK
Develop once...publish everywhere! INTELLIGENCE, TESTING & ONGOING ENGAGEMENT MOBILE SOCIAL SOCIAL TRADITIONAL MARKETING WEBSITE SOCIAL PR, EMAIL & SMS SOCIAL SOCIAL CONTENT & COMMUNITY SOCIAL SOCIAL BRAND AMBASSADORS EDUCATION © COPYRIGHT 2012 STARMARK
Stay Engaged! www.Starmark.com Register for Weekly eTips & Monthly Webinars Text “ETIP” to 247-365 to get our weekly eTip via SMS @StarmarkIntl © COPYRIGHT 2012 STARMARK

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Social Marketing for Green Business

  • 1. Social Media Marketing for Green Businesses Starmark Branding Advertising Interactive PR Direct Mobile Social Analytics © COPYRIGHT • ALL RIGHTS RESERVED
  • 2. Starmark Our Backbone: @bcirce Company Founded on Integrated Marketing #MiaGreen Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FL Peggy Nordeen CEO STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 3. eTips.Starmark.com Weekly eTip Newsletters @bcirce • Distributed via email, Facebook, Twitter and SMS #MiaGreen • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily! STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 4. @bcirce #MiaGreen Social Marketing for Green Business STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 5. The New Media Landscape Three Types of Media @bcirce #MiaGreen Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Loyalty Offers Email Marketing & Lists Search Engine Optimization Events & Trade Shows Location Marketing Social Media Discussions Sponsorships Custom Apps Fanatical Support Buzz/Viral Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 6. The New Media Landscape EARNED MEDIA • Most believable & coveted • Can’t control it, but you can @bcirce #MiaGreen steer it • Low production costs OWNED MEDIA • 100% message control • Lasts for years OWNED EARNED • Greatest ROI PAID PAID MEDIA • Guaranteed return • High Production Costs • Least believable Working on concert is the most powerful marketing program STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 7. Goals & Objectives @bcirce Grow by 20% #MiaGreen Strategies need to support the Objectives Experts • Awareness • Sales • Retention Marketing supports the strategies Thought Leadership • Social Marketing • Customer Service Participating in groups and conversations on topics of which you want to be known as an expert. STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 8. @bcirce #MiaGreen SOCIAL is the perfect medium for it all. STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 9. Twitter @bcirce #MiaGreen 500 million registered users as of 2012 STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 10. Grow Presence & Thought Leadership Within Your Industry. © COPYRIGHT 2012 STARMARK
  • 11. Twitter @bcirce Hash Tags: Accounts: #MiaGreen #MiaGreen @GOOD #green @GreenNewsDaily #solar @CleanTechnica CONNECT SEARCH #PV @GigaOm #EV @KatieFehren #renewable @Ecomagination #hydro @1bog #Eco @insideFPL #Energy @TreeHugger STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 12. Twitter Tools: Mentions #solar Clients Industry © COPYRIGHT 2012 STARMARK
  • 13. Pinterest @bcirce #MiaGreen STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 14. Sort Your Pin Boards By Your Objectives & Industry Objectives © COPYRIGHT 2012 STARMARK
  • 15. PIN FUN STUFF! Take Time to Create Descriptions With Links to YOU! © COPYRIGHT 2012 STARMARK
  • 16. Pinterest • Brand impressions @bcirce • Female Demo may be more inclined to see green business as a way forward #MiaGreen • Photos of products and installations (with people in them) • If it's not worth sharing with your friends, its not worth pinning STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 17. @bcirce #MiaGreen STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 18. @bcirce #MiaGreen Build & Maintain A Professional Profile STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 19. @bcirce #MiaGreen Build & Maintain A Company Page STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 20. @bcirce #MiaGreen Join & Interact In Industry Related Groups! STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 21. LinkedIn • Consistent head shots for your entire company @bcirce • Select your company from the drop down! #MiaGreen • Connect with all your colleagues, clients and prospects • Highlight your expertise via work experience, education, and awards • Join and participate in groups! • Participating in groups once a week will position you as an expert on the subject matter • Follow the companies of your clients and prospects STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 22. @bcirce #MiaGreen Blogger Outreach STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 23. @bcirce #MiaGreen Connect With Bloggers & Content Developing Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 24. @bcirce #MiaGreen Connect With Bloggers & Content Developing Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 25. @bcirce #MiaGreen Connect With Bloggers & Content Networks STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 26. Blogger Outreach Connect with an active user base @bcirce • Get known, become a “guest blogger” in your area of expertise #MiaGreen • More consumer oriented, but good PR for you and your company This is our “Product” • Redirection were your industry is going (educational) • Try mini case-studies, before/after, etc • Post to YouTube (and add closed captioning file!) STARMARK.COM © COPYRIGHT 2013 STARMARK
  • 27. Develop once...publish everywhere! INTELLIGENCE, TESTING & ONGOING ENGAGEMENT MOBILE SOCIAL SOCIAL TRADITIONAL MARKETING WEBSITE SOCIAL PR, EMAIL & SMS SOCIAL SOCIAL CONTENT & COMMUNITY SOCIAL SOCIAL BRAND AMBASSADORS EDUCATION © COPYRIGHT 2012 STARMARK
  • 28. Stay Engaged! www.Starmark.com Register for Weekly eTips & Monthly Webinars Text “ETIP” to 247-365 to get our weekly eTip via SMS @StarmarkIntl © COPYRIGHT 2012 STARMARK