2. stan poulos : : creative director
stanpoulos.com
Stan is consulting with agencies and clients on projects from integrated brand assignments, website
development, interactive, print campaigns, TV, and identity programs. He completed a campaign for
Marc Ecko. In 2008 a music video short he and his partners directed won best direction for a short film
at The NY Film & Video Festival. The short was invited to the Cannes Film Festival.
In April 2005 – Stan joined Margeotes / Fertitta / Powell as a creative director integrating direct
marketing and online communications. We leveraged direct marketing strategies to maximize response
and create some memorable work along the way.
Stan joined G2 digital & direct, formerly Grey Direct in 1993. Here he created work for clients like
Microsoft, Chase Manhattan Bank, Aetna Health Plans, Audi, Xerox and BellSouth. The BellSouth
business was biggest consisting of 6 lines of business across consumer and b2b categories. For
BellSouth I led teams across print and interactive work and developed these critical strategies. He and
his team accumulated a number of awards for BellSouth inclusive of Caples, Jillies, ICON and ECHO.
At Buckley/DeCerchio/Cavalier he ran away with 5 One Show Awards in the consumer print and
outdoor advertising categories for Discover Magazine. He also developed consumer and trade ads for
Snapple Beverages sharing credit for the tagline, “Made from the best stuff on earth.”
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3. A CREATIVE MISSION.
TO REACH CONSUMERS IN UNIQUE & RELEVANT WAYS.
A business is as unique as the consumer making the decision to purchase.
Every communication is an opportunity to expose a consumer to a new brand experience.
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4. brand
The
experience. Creating dialog & interaction.
BellSouth / The Global Marketer / Christian Bernard / Marc Ecko / NVC Logistics / LXR Resorts
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5. Marc Ecko
Ecko Unlimited is a fashion brand for young urban men and women.
Our challenge:
Create and ad campaign to run in domestic and international publications.
We also created in store point of sale items.
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6. Marc Ecko
Print campaign.
Here are a series of ads that are
part of a print and in store campaign.
The ads are currently running in
domestic and international publications.
Fingerprint in conjunction with splashlight
studios did the photo shoot and managed
the retouching across 9 variations of the
campaign.
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7. Marc Ecko
Print campaign.
Here are a series of ads that are
part of a print and in store campaign.
The ads are currently running in
domestic and international publications.
Fingerprint in conjunction with splashlight
studios did the photo shoot and managed
the retouching across 9 variations of the
campaign.
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8. Marc Ecko
Print campaign.
Here are a series of ads that are
part of a print and in store campaign.
The ads are currently running in
domestic and international publications.
Fingerprint in conjunction with splashlight
studios did the photo shoot and managed
the retouching across 9 variations of the
campaign.
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9. BellSouth
> Large Business Solutions
BellSouth was a leader in voice technology. But for BellSouth to remain competitive,
they needed to deliver Voice & Data Solutions across all lines of business.
Our challenge:
To brand BellSouth, give it a unique look & deliver on our new tagline. Listening. Answering.
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10. BellSouth
Managed Network VPN.
BellSouth’s Managed Network VPN Service
is a powerful solution that unifies complex
networks. By equating the BellSouth Network
VPN Service as the way to integration and
harmony within a network, a clear message
was delivered from an unexpected, yet very
relevant point of view.
Cross-media campaign.
Mailing #1 sets the expectation: “ within a
‘perfect world.” Calm, Zen-like imagery is
used on the outer to support the messaging.
Inside, this unique mailer has a self-contained
flip-book to highlight the key benefits of solution
and drive recipients to a landing page. Images
chosen for the flip-book reflect the vertical
industries targeted in BellSouth’s footprint.
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11. BellSouth
Mailing #2.
A fulfillment piece hand-delivered by BellSouth
account executives as a thank you once our
prospect visited the site and registered for a
consultation.
This unique value-add is a custom-boxed,
office-style Zen garden including a Zen booklet
to further promote the Network VPN solution
and the harmony that results when in place.
Calls or contracts signed.
“Zen Garden” addressed needs and fears of IT
Directors. The offer, a free $3,500 Cisco router,
had a calming effect as well.
Eleven percent of site visitors completed
surveys, besting the objective of 8%.
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12. BellSouth
Banner ad.
Just another example of how we
integrate brand messaging with offers.
Also a way to move a consumer from
one media to another.
click banner
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13. BellSouth
Webcast Seminars.
To build awareness and participation with IT
managers and key decision makers. And build
awareness that BellSouth is a credible provider
of tech-driven solutions.
Cross media campaign.
Informed business decisions are made through
learning and then acting on that knowledge.
We surprised prospects with this unexpected
self-mailer, landing page & video.
Playing off the word absorb we developed
this dimensional piece with an actual sponge
imprinted with the URL. Copy is minimal
to drive interested prospects to content areas.
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14. BellSouth BellSouth Large Business > Acquisition
Networkers, annual IT trade show.
Target: Networkers is an annual technology
conference attended by IT professionals from
around the country.
Approach: A range of printed pieces and
a premium were created to drive attendees
to the BellSouth booth
Results: The ‘brains’ ran out before the end
of the event ended and the positive buzz gave
BellSouth the desired cool factor.
This initiative won the PBI Media award for
“Best Trade show Marketing.”
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15. BellSouth
Networkers 2004 evite.
Networkers is an annual technology conference
attended by IT professionals from around the
country. It’s “the” place to be to learn about
new solutions and ideas from top innovators
and providers.
Each year we would create a cross-media
program including direct mail, email campaign,
banner ads, print ads for trade and the actual
event materials in the booth.
click email
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16. BellSouth
> Small Business Solutions
Small business owners have unique challenges. But their common need
is to derive optimal value from the service providers that help them keep working.
Our challenge:
To demonstrate the savings & simplicity of bundled solutions from BellSouth.
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17. BellSouth BellSouth Small Business > Retention
Product: Local and long distance, Internet
and wireless service bundled for optimal savings.
Target: Small business customers
and prospects looking for value.
Approach: A range of creative executions
were tested, from promotional to official.
Results: The official mailings performed better
than promotional approaches, as did letters with
side-by-side comparison charts.
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18. BellSouth BellSouth Small Business > Retention
Product: Local and long distance, Internet
and wireless service bundled for optimal savings.
Target: Small business customers
and prospects looking for value.
Approach: A range of creative executions
were tested, from promotional to official.
Results: The official mailings performed better
than promotional approaches, as did letters with
side-by-side comparison charts.
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19. BellSouth BellSouth Small Business > Retention
Product: Local and long distance, Internet
and wireless service bundled for optimal savings.
Target: Small business customers
and prospects looking for value.
Approach: A range of creative executions
were tested, from promotional to official.
Results: The official mailings performed better
than promotional approaches, as did letters with
side-by-side comparison charts.
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20. BellSouth BellSouth Small Business > Retention
Product: Bundled solutions for
the healthcare and hospital industry.
Target: Hospital administrators and doctors.
Approach: High-Impact Direct Mail. For this
vertical market, we mailed a stainless steel
clipboard with the offer in X-ray form on film.
Results: While the official mailings performed
better than our promotional approaches, based
on our volumes. The high-impact mailing
opened the door to more meetings enabling
BellSouth representative to close better deals.
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21. BellSouth WIFI
> FastAccess WIFI HotSpot
Charlotte, NC was chosen as a test market for free wireless Internet access
in public places: BellSouth FastAccess HotSpots.
Our challenge:
Part one was to convince business owners to participate for increased traffic. The second part
was to build awareness and drive consumers into BellSouth HotSpots for free Internet access.
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22. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess WIFI HotSpot.
Target: Retail business owners in Charlotte, NC.
Ideal businesses to participate include cafes,
bookstores or anywhere customers would linger
and spend time on their laptop.
Approach: Sales kit.
A sales kit with Charlotte-specific map theme was
designed to build awareness of the new program
and motivate participation.
Results: Calls or contracts Signed.
The program developed momentum quickly.
Over 60 contracts signed as BellSouth Wi-Fi
HotSpots during the first phase of the launch.
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23. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: In-store signage and Point-of-Sale
A bold poster and 3-way signage helped build
program awareness.
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24. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: In-store signage and Point-of-Sale
A bold poster and 3-way signage helped build
program awareness.
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25. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: Awareness self-mailer which
included a reminder wallet card to visit
BellSouth HotSpots.
Results: Increased traffic, longer visits
Locations with HotSpots saw increased sales.
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26. stan poulos : : creative director
p: 646.824.5115 e: spoulos924s@aol.com
For additional work click on the web link above : : thank you.
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