ARC\'s Web2.0 Age

Arc Worldwide Web 2.0: Our Story January, 2006

There’s Already Old School… ,[object Object],[object Object],[object Object],[object Object]

We Group These Into Three Domains of Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

It’s About Content A Flow & Relationship Cycle ,[object Object],Blogs, RSS Feeds Content Development Content Development Content Distribution Mobile Internet Environments Content Experiences Content Experiences Content Experiences Content Experiences Content Experiences From: Marketers Consumers Aggregators

From ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To Big Ideas 10

From To ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are Consumers Ready for This? … Absolutely ,[object Object],[object Object],[object Object],[object Object]

1. Distributed Digital Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],1 Content Development

Today ,[object Object],[object Object],[object Object],[object Object],[object Object],1 Content Development

2. Dynamic Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Content Development

3. Consumer Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Content Development

Consumer Generated Content - Growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Content Development

What are consumers creating? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 Content Development

A Few Words on the Blog Nation ,[object Object],[object Object],[object Object],[object Object],[object Object],Content Development 3

Weblogs Cumulative March 2003 - June 2005 Doubling Doubling Doubling Doubling 18.9 Million Weblogs Tracked Doubling in size approx. every 5 months Consistent doubling over the last 36 months

New Blogs per Day As of Oct 2005 over 70,000 blogs were created daily A new weblog is created about every second Recent Spikes partly due to increase in Chinese Blogs 55% of new bloggers are still posting 3 months later 13% of all blogs update weekly (or more) About 2% - 8% of new blogs are spam (red spikes)

Kryptonite Lock Controversy US Election Day Indian Ocean Tsunami Superbowl Schiavo Dies Newsweek Koran Deepthroat Revealed Justice O’Connor Live 8 Concerts London Bombings Katrina Daily Posting Volume 1.2 Million legitimate Posts/Day Spam posts marked in red On average, additional 5.8% are spam posts Some spam spikes as high as 18%

Blue = Mainstream Media Red = Blog Challenge: Fight or Embrace?

4. Relevant Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Content Distribution

Is it Push Or Pull? ,[object Object],[object Object],[object Object],[object Object],[object Object],4 Content Distribution

Peer-2-Peer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Content Distribution

Peer-2-Peer ,[object Object],[object Object],[object Object],[object Object],5 Content Distribution

Who do consumers trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Content Distribution

From Searched to “Tagged” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 Content Distribution

[object Object],[object Object],Tag Clouds

Topic Specific Digital Brand Properties ,[object Object],[object Object],[object Object],[object Object],7 Content Experience

Level of Engagement ,[object Object],[object Object],[object Object],[object Object],Content Experience 8

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Experience 8 Dimensions of Engagement in the digital world

What does it become? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 Content Experience

What does it look like again? ,[object Object],[object Object],[object Object],[object Object],[object Object],8 Content Experience

Sensing, Agnostic Platforms ,[object Object],[object Object],[object Object],[object Object],Content Experience 9

Consumer Driven Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],Content Experience 10

Imagine Human Conversation Content Experience 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does it look like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Experience 10

What’s Next for Purina? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purina is at Web 1.25 (with good momentum) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Big Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ARC\'s Web2.0 Age

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