1. SIWOW Social Graph
Platform & Products
CEO
Stanley Du
Dec,2010

2. Overview.............................................................................................................................................4
1 Social Graph Platform & Services...................................................................................................5
1.1 Connect..................................................................................................................................6
1.1.1 Unified Social Graph API..........................................................................................6
1.1.2 Automatic Updates.....................................................................................................6
1.1.3 Choice of Development Environment.......................................................................6
1.1.4 Cloud Architecture.....................................................................................................6
1.2 Social Sign-on.......................................................................................................................7
1.2.1 Single Sign-on & Registration...................................................................................7
1.2.2 Account Linking.........................................................................................................7
1.2.3 Enriching Profile Data...............................................................................................7
1.2.4 Standardized Data (Linked of Data)..........................................................................7
1.3 Share......................................................................................................................................9
1.3.1 One-click sharing.......................................................................................................9
1.3.2 Multiple networks......................................................................................................9
1.3.3 More options..............................................................................................................9
1.3.4 Optimize Performance...............................................................................................9
1.3.5 Action-based triggers ................................................................................................9
1.3.6 Automatic link shortening........................................................................................10
1.4 Social Plugins......................................................................................................................11
1.4.1 Activity Streams / Feed............................................................................................11
1.4.2 Social Live Chat.......................................................................................................11
1.4.3 Comments................................................................................................................12
1.4.4 Recommendas..........................................................................................................13
1.4.5 Activity Button.........................................................................................................13
1.5 Mobile.................................................................................................................................15
1.5.1 Choice of API Calls..................................................................................................15
1.5.2 API Support..............................................................................................................15
1.6 Analytics..............................................................................................................................17
1.6.1 Identify and Activate Your Top Site Advocates With iRank...................................17
1.6.2 Social Analytics Report............................................................................................17
2 E-Commerce Social Graph Products.............................................................................................19
2.1 Dashboard............................................................................................................................19
2.2 Engagement Console...........................................................................................................20
2.3 E-Commerce Applications..................................................................................................21
2.3.1 Crisis Management..................................................................................................21
2.3.2 The Lifecycle of Buzz..............................................................................................21
2.3.3 Uncover Influencers.................................................................................................21
2.3.4 Benchmark The Competition...................................................................................22
2.3.5 360 Degrees of your Brand......................................................................................22
2.3.6 Capture Industry Trends...........................................................................................22
2.3.7 Social Meets Web Analytics....................................................................................22
2.3.8 Sales and Lead Generation.......................................................................................22

3. 2.3.9 Create a Listening Grid............................................................................................22
2.3.10 Track & Measure Community Engagement..........................................................23
2.3.11 Customer Service Outreach...................................................................................23
2.3.12 Make A Case for Social Media..............................................................................23
2.3.13 Find Your Brand Evangelists.................................................................................23
2.3.14 Listen When No One’s Talking..............................................................................23
3 Services & Support........................................................................................................................24

4. Overview
As the social web grows in size and influence, you need to ensure that your e-commerce
website is optimized to take advantage of this new phenomenon. SIWOW delivers social
optimization with a powerful set of tools and services based on semantic technology and
ontologies (GoodRelations, SIOC, SMOB, FOAF and etc.), including:
Platform & Services:
Connect
Connect your site to all major platforms like Facebook for Websites and Twitter.
Social Sign-on
The leading single sign-on solution enabling users to register with an existing
identity from Facebook, Twitter, Google, and more.
Share
Drive referral traffic with dynamic sharing plugins.
Social Plugins
Build community engagement with social features like live chat, activity feeds and
commenting.
Analytics
Apply insight and automation tools to identify key influencers and socially optimize
your online business.
SIWOW provides organizations with the software platform to listen, measure and engage
in conversations across the social web. Our social media monitoring and engagement
software is used by public relations, marketing, sales and customer service and support
professionals to better understand and serve their customers.
E-Commerce Social Graph Products
Dashboard
Brands and agencies explore their data on an interactive dashboard, and use in-
depth social media metrics and tools to find meaningful results and actionable data
in social media.
Engagement Console
Beyond listening and reporting, businesses engage with their communities and
scale social media across their organization using the Engagement Console.
Applications
SIWOW is the complete solution for your organization’s social media monitoring and
engagement.

5. 1 Social Graph Platform & Services
SIWOW’s accurate semantical ‘write-once, connect-to-all’ technology unifies and
manages all the top social APIs and protocols, including Facebook for Websites, Sign in
With Twitter, Y!OS, LinkedIn, Windows Live ID, MySpace and more. But connecting is
just the beginning. We provide a complete suite of tools and features enabling site
visitors to use their social identities to interact with your site and share semantical
segmental content with their network of friends. We also provide analytics and support to
continually enhance your site’s social performance, developing deeper relationships with
your users and driving high-quality referral traffic.
SIWOW’s Path to Social Graph for Online Business

6. 1.1 Connect
Social optimization begins with a strong connection. And no one connects you to the
social web - and keeps you connected - as seamlessly and easily as SIWOW. The
SIWOW platform is a simple way to connect your online business to all the major social
networks. Features include:
1.1.1 Unified Social Graph API
SIWOW’s accurate semantical ‘write-once, connect-to-all’ platform provides maximum
connectivity with minimum demand on your development resources. Our Social Graph
API is OAuth2.0 compliant and fully standards-based linked of data (Semantic Web
Ontologies), making it easier than ever to connect your site to all the major social sites
and protocols.
1.1.2 Automatic Updates
As social platforms continually offer new or enhanced APIs, SIWOW automatically
monitors and updates our SaaS platform, making them immediately available to you, with
no work necessary on your end. Your implementation is always backwards compatible.
1.1.3 Choice of Development Environment
Only SIWOW offers REST, JavaScript, Flash (AS), PHP, and C# development options.
SIWOW’s social technology is the only solution native and exclusive to the Adobe Flash
Platform. SIWOW is also available as a plug-in for Wordpress and Drupal.
1.1.4 Cloud Architecture
SIWOW’s SaaS (Software as a Service) model provides optimal and secure social
connectivity with minimal investment, and the ability to adjust capacity to instantly meet
your changing needs.

7. 1.2 Social Sign-on
SIWOW optimizes the registration and sign-in process for both users and site owners,
removing all barriers to connecting. SIWOW’s solution increases conversion by offering
the greatest number of identity options for your site and your users, including:
1.2.1 Single Sign-on & Registration
Adding Facebook for Websites is a great start; however, participation doubles when
users who don’t connect with Facebook are given other options. SIWOW offers the most
options for users to connect using established identities from any major platform,
including Twitter, Yahoo!, LinkedIn, AOL and Google. On average, SIWOW client see a
25% increase in registrations.
1.2.2 Account Linking
With SIWOW’s registration solution, your existing registered users can choose to link
their accounts to one or more social networks accounts. SIWOW’s solution integrates
your own system with the social networks so you and your users don’t have to start from
scratch.
1.2.3 Enriching Profile Data
When users choose to connect using a social network identity, your site can access and
apply rich profile data, streamlining the registration process and increasing conversions.
Additionally, email addresses are pre-validated by the identity provider, enabling sites to
focus on welcoming visitors and highlighting key features, rather than the email
confirmation process.
1.2.4 Standardized Data (Linked of Data)
Field structure and nomenclature for user data isn’t standard across social APIs, so
SIWOW standardizes it for you. This makes it easy for site owners to access and apply

8. user data in a uniform fashion.

9. 1.3 Share
SIWOW makes sharing easier than ever before, increasing your users’ activity and your
site’s productivity. Our ‘dynamic’ approach - prompting users to share content and activity
at the right moments - gets your content into the top social feeds, driving high-quality
referral traffic. And our Share plugin gives you a plug-and-play way for your users to
easily share content and activity to Facebook, Twitter, Yahoo, LinkedIn, Windows Live
Messenger and MySpace.
1.3.1 One-click sharing
Users never have to leave your site. Set auto sharing options for optimum usability.
1.3.2 Multiple networks
Allow simultaneous sharing to multiple networks, or give users the option to email a
friend or bookmark a page.
1.3.3 More options
Option to use an API to create your own UI, or use SIWOW’s Share plugin.
1.3.4 Optimize Performance
Message content controls let you determine copy and imagery for each message. Default
to Facebook sharing and increase site participation.
1.3.5 Action-based triggers
Simply tag any action on your site, such as voting, commenting or buying to prompt users
to share.

10. 1.3.6 Automatic link shortening
Automatic link shortening supports referral traffic analytics and ensures that shared posts
meet character limits for each social site.

11. 1.4 Social Plugins
With SIWOW’s community plugins any website can easily add features that bring friends
into the mix, driving greater levels of interaction and pulling people deeper into the e-
commerce process.
1.4.1 Activity Streams / Feed
Pull community and friend activity on your site into any page or feature:
- Display a real-time stream of user activity on any page.
- Option to display community, friends and/or user activity.
- Draws users deeper into your site, increasing time spent and page views.
- Creates instant personalization and social context.
- Supports all major social networks.
1.4.2 Social Live Chat
Add multi-platform chat to your event or site:
- Creates instant community and engagement.
- Supports all major social networks.
- Consolidates conversations among users from all social networks into a single live
stream.
- Syndicates comments instantly to multiple social networks, driving traffic and
"buzz".
- Users can choose to view all conversations or just those of friends.

12. 1.4.3 Comments
A robust commenting plugin fully integrated with the SIWOW authentication platform:
- Comment using a social identity, or as a guest.
- Simple and intuitive interface.
- Comments can be simultaneously published to multiple social networks.
- Option to display recent comments from the community, user's friends, or the user.
- Fully customizable via CSS.
- Admin-friendly with pre-moderation, comment hiding, user blocking capabilities and
word blacklisting
- Supports SEO: accessible to search engines

13. 1.4.4 Recommendas
The Recommendations plugin shows personalized recommendations to your users.
Since the content is hosted by SIWOW social graph platform, the plugin can display
personalized recommendations whether or not the user has logged into your site. To
generate the recommendations, the plugin considers all the social interactions with URLs
from your site. For a logged in social media user, the plugin will give preference to and
highlight objects her friends have interacted with.
1.4.5 Activity Button
The Activity button lets a user share your content with friends on social media. When the
user clicks the Activity button on your site, a story appears in the user's friends' News
Feed with a link back to your website.
When your Web page represents a real-world entity, things like movies, sports teams,
celebrities, and restaurants, use the Social Graph protocol to specify information about
the entity. Activity Button already have you including the Social Graph tags on your Web

14. page, your page becomes equivalent to a social media page. This means when a user
clicks a Activity button on your page, a connection is made between your page and the
user. Your page will appear in the "Likes(Activities) and Interests" section of the user's
profile, and you have the ability to publish updates to the user. Your page will show up in
same places that social media pages show up around the site (e.g. search), and you can
target ads to people who like your content.

15. 1.5 Mobile
The SIWOW Social Optimization Platform is available for iPhone, iPad and Android!
SIWOW's mobile SDKs give you the same powerful social functionality as our web based
platform.
1.5.1 Choice of API Calls
Fast & effiecient
No proxy requests required
Client Side API Calls
REST API Calls
Get user info and photos
1.5.2 API Support
Full support for all SIWOW API Calls including:
Login / Connect
Share (publish user action)
Get Friends
Get Photos

17. 1.6 Analytics
SIWOW’s cross-platform analytics deliver interaction and traffic data, including detail by
platform and sharing type. SIWOW’s reports are available through an easy-to-use web-
based system, as well as via API. Identify and activate top site advocates by assigning
SIWOW’s iRank to your sites’ users.
1.6.1 Identify and Activate Your Top Site Advocates With iRank
Identify individual advocates based on share volume, size of social graph, relationship,
and volume of return traffic.
Learn what content drives the most shares and traffic.
Reward influencers for desired activities.
Reference: http://www.slideshare.net/stanleydu/siwow-social-ranktechnicalwhitepaper
1.6.2 Social Analytics Report
Total Connected Users
New Users
New Connections by Platform
Newsfeed Posts
Newsfeed Posts by Platform
Status/Activities Updates

18. Status/Activities Updates by Platform
Status Updates by Platform
Semantical ontology Messages Sent
Semantical ontology Messages Sent by Platform
Referred Traffic
Referred Traffic by Platform
iRank Report

19. 2 E-Commerce Social Graph Products
2.1 Dashboard
Diving into social media monitoring, listening, and engagement begins with the finding
very best platform to suit your needs.
The SIWOW dashboard is a flexible, web-based social media monitoring and
engagement platform that lets you view relevant conversations happening around your
brand and products in real time. We aggregate those conversations – saving you lots of
legwork – and put them into visuals that make analysis and measurement meaningful
and actionable.
Quickly create a profile using the Quickstart tool. Enter your keywords, select analysis
widgets from the extensive gallery, and get started listening in just minutes.
And when you’re ready to engage based on what you learn, we’ve got you covered. Use
the SIWOW Engagement Console to do front-line interaction and put social media
insights on every desk in your company. Assign, route, and tag posts, and respond to
posts from your desktop. Tie all of that activity right back to your SIWOW dashboard to
analyze and report on the impact of your work.
The SIWOW social media monitoring dashboard is built to help you bring social media
intelligence inside your business.
Integrating the use of social media channels into your organization starts with listening.
To define how and where you should be responding, you need to know how and where
people are talking about you. The sheer volume of social media data can be hard to
manage, though, without a proper platform to find and engage discussions that matter
most to you. With SIWOW, you’ll be poised to absorb and act on the most relevant
information people are sharing about your brand, products, competitors, and industry.
The SIWOW dashboard is a complete social media monitoring, engagement, and
workflow management platform created to help you aggregate and analyze the
comments people are making about your brand and products on the web. View trends
and dig deeper into specific posts to get a pulse on how your company is faring online.

20. 2.2 Engagement Console
The SIWOW Engagement Console is the solution to scaling social media engagement
across your organization. This desktop application helps your company listen, engage,
and coordinate your outreach across teams and departments. It’s time to put the social
phone on every desktop in the company. The Engagement Console:
• Is a complete real-time social web client (yep, more than Twitter)
• Helps you coordinate team social media engagement across the enterprise
• Shows SIWOW topic profiles right alongside your personal or corporate Twitter
and Facebook streams
• Lets you set one-click workflow for frequently used post routing, assignment, and
classification
• Feeds data to your SIWOW dashboard for reporting and analysis
Customers are talking about your business. With SIWOW’s Engagement Console, you
will know what they are saying and have the ability to join the conversation as it happens,
where it’s happening.
The SIWOW Engagement Console gives your company the ability to work collaboratively
across departments to meet the needs of your customers. Your team will now have the
power to coordinate responses, share information, and stay connected.
Your customer service team can answer questions and inquiries while sharing this
information with your sales staff or product development team. The Engagement Console
helps your staff monitor social media conversations and allows them to work together to
ensure that customers receive not just a response, but the right response, each and
every time.
Integrating fully with the SIWOW Dashboard, the Engagement Console allows your team
to generate reports, schedule regular alerts, and send information to team members and
executives using all the power of SIWOW.
The SIWOW Engagement Console allows you to capture conversations from across the
social web and coordinate your social media activities and insights with your team and
stakeholders. The Engagement Console allows you to share what you have learned and
truly bring collaboration to your team’s social media efforts.

21. 2.3 E-Commerce Applications
Crisis Management The Lifecycle of Buzz Uncover Influencers
Benchmark The Competition 360 Degrees of your Capture Industry Trends
Brand
Social Meets Web Analytics Sales and Lead Create a Listening Grid
Generation
Track & Measure Community Customer Service Make A Case for Social
Engagement Outreach Media
Find Your Brand Evangelists Listen When No One’s
Talking
2.3.1 Crisis Management
Help your business prepare and respond to potential threats, misinformation and
negative press. SIWOW6 lets you find conversations in real time, allowing you to respond
quickly and effectively.
2.3.2 The Lifecycle of Buzz
Track the lifecycle of your campaigns, announcements and communication efforts to see
not only what people are saying but how long the conversation lasts.
2.3.3 Uncover Influencers
SIWOW6 helps you find out whose voice carries the most weight in social media. Rate
the relative influence of the people who are talking about your brand online.

22. 2.3.4 Benchmark The Competition
Find out how SIWOW6 can help you keep track of what is being said about your
business and your competitors online.
2.3.5 360 Degrees of your Brand
A brand is the sum of all conversations, and in the fast-moving and dynamic world of
social media, you want to have a handle on how your brand is being perceived out there.
2.3.6 Capture Industry Trends
It’s important for your business to stay several steps ahead of the emerging trends. Keep
an eye on industry trends right along side your brand with SIWOW6.
2.3.7 Social Meets Web Analytics
SIWOW6 can help you find out if your content or the content of others is driving traffic to
your website.
2.3.8 Sales and Lead Generation
Use SIWOW6 to generate leads for your sales team by listening to your prospects and
customers online, and integrate with CRM.
2.3.9 Create a Listening Grid
Communicate internally about responses and engagement, and have up-to-the-minute
notification of happenings in social media that are relevant to you.

23. 2.3.10 Track & Measure Community Engagement
Building an engagement dashboard will help you support and justify your community
engagement efforts, identify where your attention should be spent, and start establishing
a new set of metrics to quantify and qualify the time your company spends in social
media.
2.3.11 Customer Service Outreach
By listening to your customers online you can respond to customer service issues as they
arise and build a relationship with your community.
2.3.12 Make A Case for Social Media
SIWOW6’s analysis widgets will help you show your team members and executives what
people are saying about your organization or industry online and demonstrate
opportunities to interact with these conversations.
2.3.13 Find Your Brand Evangelists
Figure out who’s advocating for your brand online and learn how to interact with and
nurture these evangelists.
2.3.14 Listen When No One’s Talking
Even if people aren’t talking about your organization online yet, using SIWOW6 you’ll find
conversations and communities you should be participating in to spark positive
conversations.

24. 3 Services & Support
At SIWOW, completing your implementation is not enough. We define success by user
participation - increased registrations, sharing, traffic and engagement - and by client
satisfaction.
All SIWOW clients receive unlimited expert consulting services during the implementation
phase, helping each client design the optimal connected experience. A dedicated
Implementation Support Manager heads every SIWOW implementation. We also provide
ongoing optimization consulting and technical support as needed.
SIWOW provides 24/7 technical support by phone for all clients.