"Go behind the scenes of NRKbeta, the R&D lab at the Norwegian public broadcaster, NRK. Learn more about the mandatory quiz they implemented for readers wanting to comment on their articles. Through concrete examples you will learn how NRKbeta combines R&D, journalism and reader engagement to create new broadcasting experiences, journalism and experiments like the quiz – “the best new journalism idea ever” according to Amy Webb." https://schedule.sxsw.com/2018/events/PP98073

1. The Secret Sauce
Behind a Comments
Section that Works
Salon H
13th March
Ståle Grut
NRKbeta

2. Think Tank, The Young Turks LIVE 5th March 2017

3. Comments section quiz
“Know2Comment”

4. Why the massive interest?

5. Quiz
Comments
Takeaways
NRK
NRKbeta
How we work
Q&A
Stickers

6. Gregard Pallo a/NRK
Oslo, Norway

7. Gregard Pallotta/NRK
NRK HQ
tv - radio - web

11. Arduino
$20

23. Blackmagic Micro Studio Camera 4K
Tom Øverlie/NRK

24. Tom Øverlie/NRK

25. Charity event
“P3-aksjonen”
Talk show
“Lørdagsrådet”

28. Norwegian Broadcasting Corporation (NRK)

30. $650 000 000/y
inform - educate - entertain
Lars Petter Pettersen/Coup Agency

31. Lars Petter Pettersen/Coup Agency
Norwegians every day
+80%
NRK reaches

32. NRKbeta is NRK’s sandbox for
technology and new media
R.I.P. </3

34. NRKbeta.no

35. Comment’s
section
pixelcreatures

38. Clouds
Alexandre Godreau

41. “How do we show clouds in
our weather service?”

42. Article
Discussion

43. Tom

45. “Tom had a great idea!”

47. The year

49. Question:
Does the year have a shape?

50. March
December

51. “Please help us”

53. Structured data

54. Visualising the data
DecemberMarch

57. “Here’s your results”

58. 10 years
playing + experimenting
with our audience

59. Use your audience
Takeaway:
Talk to them. Play with them.
They will like you be er for it.

60. Stories about our comments section

61. Write &
Publish
Discuss

62. 1. Answer quickly
2. Answer politely

63. Warner Bros. Pictures/ SF Norge AS

67. HBO

69. Blair Fraser

70. Blair Fraser
QUIZ

72. 321

74. Great feedback

75. “Kind regards someone writing in a comments section
for the first time in ten years with new optimism!”

79. 86k upvotes

81. Why aren’t more sites using it?

82. Facts vs. comprehension
Who should write the questions?

83. Congratulations!
You have found the fastest way to reach zero
comments!

84. CategoryAxis
What's the deal with the iphone?
How «Five Days Inside» is made
Vilde (20) landed a job in Silicon Valley
Our comment quiz module is now Open Source
Know2Comment results
Ex-employee warns of Facebook
Russian GPS hacking
0 175 350 525 700
1
18
15
0
29
37
44
15
145
344
18
486
321
348
7
700
498
45
70
40
55 Failed
Passed
Commented
1258

85. People love quizzes!

86. Why the interest?

89. Play with your audience
Be curious of their ideas and thoughts
Explore their perspective
Show them that you care

91. Show most read stories, not comments
Hide a comment and its thread
Hide/show bu on for the
comments not discussing the story
Do like
Reddit
At some point you should mark
the “end of the discussion”
Delete all off-topic comments Remove comments on certain stories
Be clear on what you want from the comments

94. Thank you!
@nrkbeta
nrkbeta@nrk.no
@stalebg
stale.grut@nrk.no
NRKbeta.no