Check out these six social media statistics to consider during 2014 for your content marketing plan.

2. or so of social media time
is spent not on desktop
computers but on
smartphones and tablets.
Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3

3. Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3

4. The percent of social media users
have purchased an item after sharing
or “favoriting” it on these social
media sites . . . . Social media drives
not just online purchasing, but in-
store purchasing as well – and at
about equal rates.
Source: http://www.forbes.com/sites/avaseave/2013/07/22/how-social-media-moves-consumers-from-sharing-to-purchase/

5. Of SMBs in "hyper growth" (significant increase in
revenue year over year) say that social media is
effective for generating leads.

6. Google+ yearly growth
rate. Is it part of your
social strategy yet?
Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know

7. Active monthly
YouTube users.
Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know

8. The percentage of those 65 years
old and above are engaged in
social media. Social media . . . .
It’s not just for spring chickens!

9. Takeaways
• Your customers are using
mobile and social media – it’s
an opportunity capture
attention when they may be
walking by your store.
• Your prospects and customers
are spending significant time
on social – make sure they can
find you there.
• Social media engagement
drives offline purchases.
• Social media drives leads for
SMBs and B2B companies.
• Google+ may be your frog
prince – have you kissed it
yet?
• YouTube reaches over 1 billion
people monthly. Invest in
video.
• If your audience is older, social
media is a good way to reach
them.