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social by design
➡ what is social by
           design?
         ➡ user experience
agenda     vs.
           social experience
         ➡ open conversation
what is social by design?
modern web is being
rebuilt around people
what do we know
about people?
people are busy
people are lazy
people are
selfish
we think and learn visually
partial attention
multitasking
hair trigger
high expectations
“mAh” what?
technology
what about
everything else?
purpose & function
before
after
ecosystem architect
revolutionized
web of documents
web of people
are we social?
way of thinking
ancient social
electricity
social on demand
user experience
       VS

social experience
hci
social experience
ux




sx
ux




sx
ux




sx
social value
goodreads
uniteddogs
chickadvisor
geni
thank you

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