I presented this talk at the NC Center for Nonprofits Summit on October 26 -- Katya

1. 2007 Summit October 26 Katya Andresen Robin Hood Marketing

3. Mission statements aren’t the answer.

4. So what is the answer?

5. The right way to answer

6. The kitchen sink is not the answer.

7. The Answer Is: Looking at the world from the point of view of our audience rather than our own.

11. Why me?

23. Failure to CRAM

25. What for?

27. It’s not about our organization. It’s about what we do for our audience.

30. What for… through the donor’s eyes

35. The Faraway Future vs. Instant Gratification

37. What for? Kyle Paxman canceled her wedding six weeks before it was to take place, but decided to turn the planned party into a fund-raising event for charity, reports The New York Times. Ms. Paxman invited her guests to write checks to CARE, the international aid group, and to the Vermont Children’s Aid Society. She selected CARE after seeing an ad for the charity that showed women striding across a desert, and four of them saying to the camera, “I am powerful.” The idea of supporting strong women, she says, was particularly appealing to her, she says, as she was declaring her independence from the man she planned to marry.

38. Why now?

40. Crisis in Lebanon Help Us Respond $69,614 6/25/2006 Thanks to J. Colie, Mercy Corps

41. Helping Youth Solve Unemployment $1,115 2/1/2006

42. Contests are good! “ We put the information on our website…constantly updating them [donors] as to how we were doing…our volunteers were really eager to try to get the matching grant, but they also reached out about our mission.” - Kristy, Bubel-Aiken Foundation

43. Special is good! Kisluvkis, flickr

47. Who Says? blank

48. Who says: hopefully not just us

50. The Wired Fundariser http://www.cnn.com/2007/LIVING/10/09/bacon.heroes/index.html#cnnSTCVideo

51. Embrace the wired fundraiser.

52. Make it easy! blank

53. What did he ask us to do?

57. Emphasize easy.

58. Taking it web 2.0

60. Fundraising is moving online Total Online Donations (1999 – 2005) 40% estimated growth in online giving 2004-2005 Source: Estimates from e-PhilanthropyFoundation.org and eNonprofit Benchmarks Study from Advocacy Institute. * Preliminary estimate based on eNonprofit Benchmarks Study from Advocacy Institute.

63. On the web: millions of passionate constituencies

67. #3: Ask your supporters to help.

70. You can do it!

74. Online donations

76. Q&A