Enjoy this presentation as you learn some important aspects of staging - particularly if you are an agent.

1. October 19, 2011

5. This Chart can be found online at www.StagedHomes.com

7. DOM DOM Percentage
Type of
Before After List Price Contract Property
Staging Service
Staging Staging Price Sold At
11-Step
0 7 $250,000 $246,500 98%
[seller stages]
0 4 $279,000 $270,000 96% Vacant Stage®
0 3 $475,000 $475,000 100% Vacant Stage®
11-Step
0 16 $310,000 $288,000 92%
[seller stages]
Retour 35 $375,000 $346,000 92% Vacant Stage®
Retour ? $348,000 $325,000 93% Vacant Stage®
0 28 $385,000 $365,000 94% Vacant Stage®

8. • Highlights Property Features
• Showcases Overlooked Features
• Gives the eye Something to See
• Creates Positive Feelings
• Eliminates “Concerns”
• Allows Buyer to try the house on
• Lets the Buyers Mentally Move in

9. 10%
90%
“Buyers only know what they see, not how its going to be.”
Barb Schwarz, ASPM®, The Creator of Home Staging

18. •Your Experience
•Share Before & After Photos
•Home Gain® Chart /Statistics
•Brochures
•Take them on a tour
•Its Easy and its Fun
•Let them know:
•You Stage® all of your listings
•Your Stager will be calling them

22. • Packing lets sellers
DETATCH from “THEIR”
home…

23. • Pets
• Anything with Eyes
• Odors

24. • Family and Friends
[when property is shown]
• Religious References
• Collections

25. • Valuables
• Medicines
• Personal Effects

26. • Wall Paper
• Clutter
• Hidden Concerns

27. • Painting is our Friend!
• Deferred Maintenance is our Friend!
• STAGING is our Friend!
• Clean is our Friend

28. • Simple
• Generic
• Contemporary
• Neutral
• Larger Pieces
• Sense of Humor
• The Buyer in Mind

31. Agent Seller

32. Before
•Reinforcement
•Education
After
•Before & After Photos
•Information
•Rules of Staging
•Time with your Sellers
•Hands on Staging

35. “The way we live in our homes and the way we market and sell our houses
are two different things.” Barb Schwarz, ASPM , The Creator of Home Staging
®
Before After ASP
®
Staging

36. Before After

39. 1) n. from the Latin fiducia, meaning
"trust," a person (or a business like a
bank or stock brokerage) who has the
power and obligation to act
for another (often called the
beneficiary) under circumstances
which require total trust, good
faith and honesty.

47. Staging
Vocabulary
 Home Property
 Cost Investment
 ROSI – Return on Staging Investment
 Stage®
 Staged
 Staging
 My Stager
 Days on Market
 Packing
 Your new Home
 This Property


48. 2601 Lakewest Drive – Eric Christensen
427 Mission Santa Fe – Steve Depa
2549 Pillsbury Road – Lisa Bristow
1 Pathfinder Way – Erica Martini
187 Picholine – Eric Christensen
11 Savannah Way – Dennis Deromedi
80 Burkshire Court – Wendy DeWitt
570 Rustic Way – Shari Dixon
2168 Moyer Way – Frankie Dean
13 Kingsburry Court – Jeanne Smith
17 Burney Drive – Brandi Laffins

49. Occupied Listing Staged*
Before
After
*Staged by ASP